

The Better Than Rich Show
The Better Than Rich Show
Hosted by world-renowned business coaches Andrew Biggs and Mike Abramowitz, The Better Than Rich Show helps ambitious leaders who are on a mission to leave the world better than they found it, change their perspective on what’s important, increase their impact and income, and systemize their life and business.
If you’ve ever struggled with finding purpose, have felt disconnected or distracted, or found yourself going through the motions, this show will remind you that what you do matters and will re-inspire you to chase your highest dreams.
It’s time for you to become Better Than Rich!
If you’ve ever struggled with finding purpose, have felt disconnected or distracted, or found yourself going through the motions, this show will remind you that what you do matters and will re-inspire you to chase your highest dreams.
It’s time for you to become Better Than Rich!
Episodes
Mentioned books

Nov 10, 2025 • 60min
James Kwon: How to Pay Your Team Like Owners and Fix Your Leaky Profit Systems
Most business owners hit a ceiling not because they lack hustle but because their systems leak money. They underprice, overpay, and unknowingly trap themselves in the “hourly labor” mindset that kills profitability. Have you ever felt like your team works hard, but your margins never seem to improve? Do you wonder why, after another big month of sales, there’s still not enough left over for growth—or you? In this episode, host Mike Abramowitz sits down with James Kwon, serial entrepreneur, early employee at CVS.com, and founder of Figmints Digital Creative Marketing. After selling one of his companies for nearly nine figures, James could have coasted. Instead, he built a revolutionary model called SLICES—a simple, scalable way to transform your compensation structure into a proper pay-for-performance system. Whether you lead a trades business, a digital agency, or a growing team, James breaks down the math, the mindset, and the mechanics of paying your people like owners. Timestamps: [00:00] The Problem with Hourly Pay [03:50] Why “SLICES” Was Born [06:40] Pricing for Pay-for-Performance [09:20] The $10K Job Breakdown [14:00] Paying Contractors vs. Salaried Teams [21:45] Overcoming Team Resistance [26:30] Real Results from the Field [39:00] From Chaos to Clarity in Commercial Cleaning [44:30] Rethinking Ownership: ESOPs and the Future of SLICES [52:40] Building Brand Leverage through Figmints Key Quotes: “You should treat every employee like a salesperson.” “Your slices already exist—you’re just not tracking them.” “Profit isn’t what’s left over; it’s a pre-decided slice of the pie.” “A players light up when they see opportunity. C players panic.” “Slices make utilization visible. There’s nowhere to hide.” “The goal isn’t to be rich—it’s to build royalty.” “Loving people is the ultimate game in business.” Key Takeaways: Define Every Slice: Categorize every dollar earned—marketing, labor, operations, profit—and track against those ratios. Pay for Output, Not Time: Transition compensation to performance-based models that reward production, not presence. Reconcile Quarterly: Measure slices earned versus salary paid; adjust based on utilization and profitability. Build a Culture of Ownership: Teach your team how their work connects to the bottom line. Transparency breeds accountability. Mentioned Links: Figmints Digital Creative Marketing: https://www.figmints.com SLICES Resources for Better Than Rich Listeners: https://www.figmints.com/betterthanrich The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich

Nov 2, 2025 • 58min
From Zero to $138M: Tim O’Brien’s Blueprint for Building a Business That Lasts
Ever wonder why some businesses thrive during economic chaos while others collapse? Many believe success in the trades comes from luck or endless hustle, but the truth is discipline, systems, and culture determine survival. In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Tim O’Brien, founder of Tim O’Brien Homes, who shares how launching a homebuilding company during the Great Recession became his greatest advantage. He unpacks how faith-based principles of stewardship, integrity, and servant leadership fueled his growth from zero to $138 million. From building long-term trade partnerships and defining company values to using the Entrepreneurial Operating System (EOS) for sustainable scale, O’Brien shows how simplicity, trust, and vision create businesses that last. Timestamps: [00:00] Starting from Zero During a Recession [07:00] Building Brand Awareness with No Budget [11:00] Culture Before Scale [16:00] Hiring and Delegation Lessons [20:00] Communication Cadence and the EOS Revolution [27:00] The Trade Council Blueprint [33:00] Empowering Trades Through Shared Values [43:00] How to Get the Attention of a $138M General Contractor [48:00] Scaling from $25M to $138M [54:00] Simplicity, Sustainability, and Freedom of Time Key Quotes “You can’t lead from the valley; you have to get up on the hill to see what’s really going on.” “We’re in the people business. We just happen to build homes.” “Culture isn’t a slogan—it’s a system that decides who stays and who leaves.” “Your best trade partners aren’t your vendors, they’re your collaborators.” “Freedom of time is the ultimate wealth.” Key Takeaways Build culture before chasing growth. Your team and trade partners should co-create values, not receive them top-down.Implement structure early. Meeting cadences and EOS frameworks prevent chaos as you scale. Prioritize long-term relationships. Treat trades and clients as collaborators in your ecosystem. Simplify annually. Audit your systems and processes to eliminate redundancy and complexity before burnout sets in. Links Mentioned Delivering Happiness by Tony Hsieh: https://www.deliveringhappiness.com/ Traction by Gino Wickman: https://www.eosworldwide.com/traction Tim O’Brien Homes: https://www.timobrienhomes.com Contact Tim: tobrien@tobhomes.com Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Oct 26, 2025 • 59min
From $70M to a Farm: Ryan Levesque on Faith, Family, and Redefining Success
Ever feel like the more your business grows, the less peace you actually have? Many entrepreneurs chase revenue, automation, and scale—only to realize they’ve built a machine that runs their life instead of serving it. What if true success isn’t about doing more, but about becoming more human in a world obsessed with efficiency? In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Ryan Levesque, best-selling author of Ask and Choose, creator of the Ask Method, and founder of The Digital Contrarian newsletter. Ryan shares his journey from building a $70 million digital business to leaving it behind for a simpler, faith-centered life on a farm in Vermont. He explains how to protect authenticity in the age of AI, craft a “Category of One” brand, and align your business with your family, faith, and values. Timestamps [00:00] Starting Over During the Great Recession [07:00] Building Brand Awareness with No Budget [11:00] Culture Before Scale [16:00] Hiring and Delegation Lessons [20:00] Communication Cadence and the EOS Revolution [27:00] The Trade Council Blueprint [33:00] Empowering Trades Through Shared Values [43:00] How to Get the Attention of a $138M General Contractor [48:00] Scaling from $25M to $138M [54:00] Simplicity, Sustainability, and Freedom of Time Key Quotes “In a world of artificial everything, what if real is the only advantage left?” “You can’t scale a hug with your five-year-old.” “AI can automate words, but it can’t replicate presence.” “The best things in life don’t scale—and that’s exactly what makes them sacred.” “Your business should serve your life, not replace it.” Key Takeaways Redefine your metrics of success. Prioritize time, presence, and family over arbitrary business goals. Guard your authentic voice. Let AI support efficiency, not authenticity. Adopt the Three-Part Content Model. Build your “Category of One,” create a consistent content hub, and scale intentionally through repurposing. Embrace the unscalable. True connection, creativity, and faith are built person-to-person—not through automation. Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Oct 20, 2025 • 57min
Build a Marketing Machine That Actually Works (Step-by-Step) with Jon Logan
Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They’ve tried agencies that overpromise, ad spend that doesn’t convert, and websites that look great but don’t sell. What if your marketing could finally work—consistently, predictably, and profitably? In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork. Timesatamp [00:00] – The Truth About Marketing Accountability [05:21] – How Marketing Really Works (The Car Analogy) [10:11] – Step 1: Clarify Your Message with StoryBrand [14:14] – Step 2: Build a Homepage That Converts in 5 Seconds [18:24] – Picking the Right Call-to-Action [22:34] – Step 3: Systems That Capture, Nurture, and Convert [28:18] – How to Nurture Without Annoying People [34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework [44:00] – Standing Out from the Competition [51:49] – Step 5: Create Content That Compounds Over Time Key Quotes “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.” “If your message isn’t clear, your marketing won’t work.” “Marketing is supposed to grow your bottom line—not just your followers.” “Stop chasing new leads and start nurturing the ones you already paid for.” “Why have a flawed system when you can have a flawless process?” “Be the pink van in a sea of white ones—stand out or get ignored.” Key TakeawaysClarify Your Message Before Anything Else – Use the StoryBrand one-liner to make it instantly clear who you help and how. Build Infrastructure, Then Market – Website → Systems → Automations → Strategy → Content—in that order. Nurture for the Long Game – Create automated, educational touchpoints that keep you top-of-mind for years. Measure Marketing by Revenue, Not Likes – Marketing that doesn’t move profit is just noise. Track ROI and 90-day targets. Links Mentioned Free Marketing Playbook: GreenlitGrowth.com StoryBrand AI Trial: StoryBrand.comConnect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Oct 13, 2025 • 53min
Stop Micromanaging! Kasim Aslam Reveals the Mindset Shifts That Unlock $100M Growth
Most entrepreneurs claim they want freedom, but they often find themselves trapped in daily chaos. They complain about not finding good people, yet they hire the wrong ones. They say they want to scale, but never stop playing small. What if the problem isn’t the market—but how you think about talent, delegation, and money? In this high-energy episode, Mike Abramowitz and Andrew Biggs welcome serial entrepreneur Kasim Aslam, founder of multiple successful companies, including Pareto Talent and AEO.co. Kasim breaks down how entrepreneurs can stop micromanaging, start delegating, and hire peak performers who actually think and lead. Known for his raw honesty and strategic depth, Kasim reveals why most business owners never reach the $100 million mark—and what he’s doing differently to achieve it. Timestamps: [00:00] Introduction and recap of Kasim’s viral first episode. [02:00] Kasim shares his $100 million goal and how he’s cleaning his slate to get there. [05:00] Discussion about Pareto Talent and its role in building bigger ventures. [09:00] Exploring the opportunities and challenges in the home services industry. [12:00] The critical mindset shift: delegate projects, not tasks. [17:00] How to find top performers using Kasim’s seven-step hiring process. [20:00] Why paying more leads to better hires and better results. [27:00] Where to find the best tradespeople and how to recruit them. [31:00] How to filter applicants and use paid trial projects effectively. [40:00] How to onboard and lead without micromanaging. [48:00] Why every business owner should hire an executive assistant. [51:00] Modernizing blue-collar businesses for long-term growth. [53:00] Kasim defines true wealth as freedom and time with family. Key Quotes: “If you’re delegating tasks, you’re not delegating—you’re micromanaging.” “Every human is a miracle capable of incalculable value.” “Winners want to win, and money is how we keep score.” “Authorship creates ownership.” “When I got money, I didn’t buy stuff—I bought time.” Key Takeaways: Audit your actions vs. goals.Delegate projects, not tasks. Pay for top-tier talent. Hire slow, fire fast. Mentioned Links: TheHireBook.com ParetoTalent.com AEO.co Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Oct 13, 2025 • 56min
From Chaos to Freedom: How Systems Help You Scale Without Working Harder | Derek Fredrickson
Most business owners start their companies for freedom, but end up becoming prisoners of their own success. They spend every day putting out fires, managing people, and juggling tasks that drain their energy. What if the secret to growth wasn’t working harder—but working less? In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Derek Fredrickson, founder of The COO Solution, who helps entrepreneurs scale by installing systems, empowering people, and freeing up owners to lead instead of do. Derek’s story of moving his family to France while building a thriving remote business is proof that operational excellence creates life freedom. Timestamps: [00:00] Meet Derek Fredrickson. [02:00] The evolution of the show and audience focus. [04:00] What a COO really does for business owners. [07:00] From doer to operator to owner. [12:00] Case study: The shed builder who scaled to $4M. [19:00] The investment mindset shift. [25:00] Fixing broken systems before hiring. [29:00] Real-world operations audit. [37:00] Building trust with your team. [43:00] How to sustain accountability. [46:00] The power of transparency and feedback. [52:00] Defining “Better Than Rich.” Key Quotes: “Good people don’t fix broken systems; broken systems break good people.” “To grow, you actually need to work less.” “Trust isn’t given; it’s built through clarity, accountability, and small wins.” “You can’t scale chaos. You can only scale what’s clear and consistent.” “Being better than rich means having time for what matters most.” Key Takeaways: Shift from Doer to Owner. Delegate with Trust. Fix the System First. Redefine Success. Links Mentioned: TheCOOSolution.com Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Sep 14, 2025 • 35min
Using Psychometrics to Build Scalable Home Service Teams with Dan Mayville
Struggling to hire the right people in your home service business? In this episode of the Better Than Rich Show, host Mike Abramowitz sits down with Dan Mayville, founder of Top Built Teams, to dive into the power of psychometrics and how small business owners can use behavioral science to make smarter hiring decisions, improve team dynamics, and reduce costly mis-hires.You'll learn how tools like Culture Index help business owners hire for compatibility, not just skillset — and how this one shift can save thousands in turnover costs and wasted time.Whether you’re a solopreneur scaling your first team or leading a multimillion-dollar trade business, this conversation will help you attract, retain, and develop A-players who actually fit your culture and goals.🔥 Topics Covered:What are psychometrics & why they matter in hiringThe biggest hiring mistakes home service owners makeCase studies from the trades (plumber story)Visionary vs integrator dynamicsHow to structure job postings to attract the right peopleWhy gut instinct fails & data winsRole evolution as your business scalesTools like Culture Index & how they work🎯 Key Takeaways:Learn the cost of a bad hire (hint: it's more than you think)Use psychometrics to avoid mismatched team membersImprove your hiring funnel from job ad to onboardingAlign your people strategy with your growth goalsDiscover how to stop settling and build the right "band"🔗 Resources & Links:🎯 Learn more or take the free assessment: https://www.topbuiltteams.com🎙️ Watch all podcast episodes: Better Than Rich YouTube📈 Work with Better Than Rich: https://www.betterthanrich.com/

Sep 7, 2025 • 45min
From Blue Collar to CEO: Sales, Hiring & Marketing Strategies with Ted Miller III
Ted Miller III, renowned business strategist and co-creator of Business Mastery TM3 with Tony Robbins and Chet Holmes joins Mike Abramowitz on this episode of The Better Than Rich Show to share decades of wisdom from working with over 25,000 entrepreneurs. Ted is known for helping service-based business owners build scalable systems, create rockstar teams, and skyrocket revenue through expert sales strategies. Ted reveals how blue-collar business owners can scale into multi-million-dollar operations using better sales systems, smarter hiring processes, and powerful strategic marketing.Whether you're stuck at 1–3 million or just getting your business off the ground, Ted delivers actionable frameworks around:Turning technicians into sales expertsBuilding a sales process that sells itselfHiring A-players using rejection psychologyCreating irresistible marketing using a 30-point copywriting formulaShifting from “I have to” to “I get to” in your businessPerfect for the blue-collar entrepreneur ready to implement white-collar systems.Key Takeaways:How to design a sales process any technician can followThe two traits every A-player hire must haveWhy most marketing messages fail — and how to fix yoursHow to create a business that thrives without youThe difference between confidence and compassion in leadershipResources Mentioned:Ultimate Sales Machine by Chet HolmesInfluence by Robert CialdiniSeller to Stellar by Jordan Winar30-point Marketing Recipe – email Ted at tedmiller@tedmiller3.comConnect with Ted on LinkedIn: linkedin.com/in/tedmiller3

Sep 1, 2025 • 42min
What Mark Zuckerberg knows about Hiring that you don't
In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.Key Takeaways:Why most job ads fail and how to write ones that convertHow to leverage group interviews that feel like a stage playWhy AI isn't scary—it's a hiring superpowerWhy contractors must shift from “craftsman” to “people leader”The painful truth about poor leadership (and what to do if you're not a people person)Using behavioral data and hiring patterns to future-proof your teamHow to reclaim your time and scale your impact with the right systems📚 Book Recommendations Mentioned:"The Sales Boss" by Jonathan WhistmanRecommended by: Jonathan Whistman (author himself)Context: Used as a framework by industry leaders like Tommy Mello and referenced multiple times as the foundation of Jonathan's hiring philosophy."Elevate: Build a Team Where Everyone Wins" by Tommy MelloReferenced by: Jonathan WhistmanContext: Highlighted as a model of people-centric leadership. Tommy is described as someone who truly "sees" people and aligns their dreams with the business vision.Maslow's Hierarchy of Needs (Not a book, but a psychological framework referenced)Used by: Jonathan WhistmanContext: He explains how to craft job ads that speak to the emotional needs of candidates using this model.

Aug 26, 2025 • 55min
From Chaos to Clarity: AI Smart Delegation for Entrepreneurs
In this high-energy session from Day 2 of the conference, Mike unpacks the exact framework for reclaiming your time, focusing on your zone of genius, and leveraging the perfect blend of AI + human support to scale your business. Learn how to stop doing $25/hour tasks, master the art of smart delegation, and create a predictable pipeline of opportunities without burning out.Chapters:(00:00:00) Introduction: The "Zone of Genius" Concept(00:01:13) Workshop Overview: Smart Delegation with AI and Humans(00:02:10) A Personal Update: The Speaker's Son(00:03:52) The Core Problem: Wasted Time and Distraction(00:04:55) A Personal Story: Overcoming Phone Addiction(00:06:36) Case Study: A Skeptical Business Owner's Story(00:07:20) AI Isn't the Enemy: It's Your Advantage(00:08:15) Defining the "Zone of Genius"(00:11:03) Workshop Activity: What Do You Love vs. Hate?(00:12:58) The Key Philosophy: Eliminate, Delegate, Automate(00:14:11) The Hidden Cost of Doing Low-Value Tasks(00:16:29) Interactive Exercise: Calculating Your Time's Worth(00:19:00) Introducing the Delegation Planning Session Framework(00:21:21) Accessing the Time Audit Workbook(00:22:05) Part 1: Identifying High-Value Activities (Focus)(00:26:40) The Lead Domino Effect: Creating a Chain Reaction(00:28:03) Part 2: Defining Your Desired Outcomes(00:28:52) Origin Story: How the Speaker Connected with His Clients(00:34:04) Example: A Client's Specific Business Outcomes(00:34:57) Part 3: Identifying Tasks to Delegate (Needs)(00:36:43) Behind the Scenes: The "3-2-1" AI + Human Lead Gen Method(00:42:26) Discussion: Is This Method Disingenuous?(00:43:51) A Passionate Defense of Proactive Marketing(00:47:01) Why You Must Pair AI with Humans for Success(00:49:14) Real-World Results: Metrics and Success Stats(00:51:11) Client Case Study: A 3-Month Delegation Plan in Action(00:53:14) Book a 90-Day Delegation Plan SessionWhat You’ll LearnHow to identify your Zone of Genius to eliminate tasks that drain your energy and timeThe simple formula to calculate your true hourly value and stop doing $25/hour tasksA step-by-step framework for building a 90-day delegation plan to reclaim 10-20 hours per weekThe secret to pairing AI with human assistants for maximum efficiency and growthHow to use the Focus-Outcomes-Needs framework for strategic growth without feeling overwhelmedA proven marketing system, the 5 I's, to move prospects from being unaware of you to becoming invested clientsLink and Resources:Get your FREE Delegation plan: https://betterthanrich.com/90dayplan/Book mentioned:Giftology by John RuhlinConnect with The Better Than Rich:WebsiteFacebookInstagramTikTokYoutubeLinkedIn


