Stop Sending Swag: Sara Hardwick on Strategic Gifting That Builds Loyalty | The Better Than Rich Show Ep. 217

In this powerful episode, Sara Hardwick joins Mike Abramowitz to share how service professionals, tradespeople, and entrepreneurs can grow their business by giving without expectations.

As a leader at GIFT·OLOGY, Sara walks us through the real strategy behind business gifting — and why it has nothing to do with promotional merchandise or thank-you baskets.

You’ll discover:

• Why timing your gift matters more than what you give
• The "harmless starter" framework for reconnecting with past clients
• How handwritten notes outperform high-end items
• The psychology behind off-cycle generosity
• How to be referred (without it getting awkward)

Whether you're a contractor, consultant, or relationship-based service provider, this episode is your new blueprint for growth through generosity.

Chapters:

• 00:00:00 - Why Giving First Wins Big
• 00:00:52 - Welcome to the Relationship-First Business Show
• 00:01:08 - Honoring a Legacy: John Ruhlin & GIFT·OLOGY
• 00:02:03 - How Sara Found Her Calling in GIFT·OLOGY
• 00:06:08 - Gifting That Moves the Needle
• 00:13:00 - Turning Referral Partners into Raving Fans
• 00:16:36 - Follow-Ups That Don’t Feel Forced
• 00:19:25 - Real-World Referral Wins You Can Steal
• 00:25:07 - Quickfire Gifting Ideas That Actually Land
• 00:25:42 - Business Isn’t Built on Swag
• 00:27:43 - When to Gift, How to Wow
• 00:29:15 - Inside the Rich Membership Magic
• 00:31:20 - How to Systemize Relationship-Building
• 00:32:54 - Build a Referral System Without Being Salesy
• 00:37:41 - Start Here: The Harmless Starter Script
• 00:40:16 - Ask This Before You Pitch Referrals
• 00:42:46 - One Final Shift That Changes Everything

Resources Mentioned:

• Giftology by John Ruhlin

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