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Sales Talk for CEOs

Latest episodes

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Jul 15, 2025 • 36min

Ep169 Turn Anxiety Into Your Leadership Superpower with Dr. David Rosmarin

What if your anxiety could make you a better leader? In this episode, David H. Rosmarin Phd., Harvard professor and founder of Center for Anxiety, shows CEOs how to transform anxiety into a hidden advantage.He breaks down his proven four-step framework to move from paralyzing fear to powerful action and why ignoring your anxiety might be the most dangerous move you can make as a leader.Listen to learn how to stop fighting your anxiety and start using it to fuel growth and innovation.If you want a first hand experience with David check out his masterclass.🤝 Connect WithDavid Rosmarin: www.dhrosmarin.com | Text “anxiety” to 66866 for workshop updates.Alice Heiman: LinkedIn | aliceheiman.com
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Jul 8, 2025 • 38min

Ep168 Stop Selling, Start Helping: Alice Heiman on how CEOs should Completely Rethink Sales

Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying environment.🔗 Connect with Alice Heiman: LinkedIn: Alice Heiman Website: aliceheiman.com
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Jun 30, 2025 • 51min

Ep167 From Startup to Scale: Jim Weldon’s Playbook for Leveraging Sales Revenue Without Funding

In this episode of Sales Talk for CEOs, Prospect Desk CEO Jim Weldon shares how he grew his latest venture by applying lessons from decades of experience, without relying on VC funding.Jim unpacks the leverage strategies, founder-led sales tactics, and innovation models that drive results. His approach? Build from insight, match customers with value, and use early wins to open doors. This conversation is packed with actionable strategies for B2B SaaS leaders navigating today’s fast-moving landscape.💡 Learn from a CEO who’s built and rebuilt, smarter every time.🔗 Connect with Jim Weldon:LinkedIn: Jim Weldon 🔗 Connect with Alice Heiman: LinkedIn: Alice Heiman Website: aliceheiman.com
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Jun 24, 2025 • 48min

Ep166 Relationships Before Revenue: Barb Betts’ System to Scale Sales Through Trust

From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales.📚 Barb's Book Recommendation: How to Win Friends and Influence People by Dale Carnegie 🎧 Podcast Pick: The Ed Mylett Show and The School of Greatness by Lewis Howes 💡 Advice to CEOs: “Relationships before revenue. Always.”About BarbBarb Betts is a sought-after keynote speaker, CEO and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference.As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models.Outside of her work, Barb enjoys life in Southern California with her husband and two children, believing that the strongest relationships are those nurtured both personally and professionally.🔗 Connect with Barb:LinkedIn: Barb BettsWebsite: barbbetts.com🔗 Connect with Alice Heiman: LinkedIn: Alice Heiman Website: aliceheiman.com
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Jun 17, 2025 • 38min

Ep165 From Top Seller to CEO: How Drew Sechrist Turned Introductions Into a Scalable Sales Strategy

How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company?In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding Connect The Dots. He reveals the selling motion that consistently helped him win big deals and how he transformed it into a powerful sales tool that helps teams get to the right people, faster.🎧 If your sellers are struggling to break through, it’s time to unlock the power of trust.🔗 Connect With:Drew Sechrist: LinkedIn | Connect The Dots Alice Heiman: LinkedIn | WebsiteDrew’s Recommendations:Book:  Crossing the Chasm by Geoffrey MoorePodcast: Hardcore History by Dan CarlinAdvice to CEOs: “It’s all about trust. Figure out your trusted relationships and how to put them to work for you.”
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Jun 10, 2025 • 54min

Ep 164 Why ‘No’ Is a CEOs Best Sales Tool: Negotiation Secrets from Camp Negotiations

Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure.In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change everything. They share the foundational system used by top dealmakers to negotiate calmly, clearly, and with respect.Negotiation happens all day, every day. This episode shows you how to lead it well.
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Jun 4, 2025 • 13min

Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman

Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now.Stop the pitch. Start building real connections. Alice shares how to equip your sales team to engage authentically, spark real conversations, and earn buyer trust.If you’re a CEO or sales leader wondering why your “social selling” isn’t working, start here.Connect with Alice Heimanhttps://www.linkedin.com/in/aliceheiman/https://www.linkedin.com/company/alice-heiman-llc/
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May 28, 2025 • 41min

Ep162 From Bottleneck to Breakthrough: Manuj Aggarwal’s AI Scaling Strategy

Manuj Aggarwal hit a wall: too much work, too little time, and no content writer who could capture his vision. That’s when he turned to OpenAI—and everything changed.In this episode, hear how the founder of TetraNoodle Technologies used AI not just to scale, but to differentiate. Drawing on his backgrounds in neuroscience and cybersecurity, Manuj created a private, secure AI platform focused on storytelling, content synthesis, and control.This is the episode for CEOs ready to scale smarter and use AI not just to keep up—but to lead.Connect with Manuj AggarwalLinkedIn : https://www.linkedin.com/in/manujaggarwal/Facebook : https://www.facebook.com/manujagroInstagram : https://www.instagram.com/manujagro/YouTube : https://www.youtube.com/@manujagroPodcast : https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497Connect with Alice Heimanhttps://www.linkedin.com/in/aliceheiman/https://www.linkedin.com/company/alice-heiman-llc/📖 Book Recommendation: Principles: Life and Work by Ray Dalio – Link to book 🎧 Podcast Recommendation: The Joe Rogan Experience – Listen on Spotify💡 Advice to CEOs: “Data is the new currency—and AI is the engine that generates it.” – Manuj Aggarwal
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May 20, 2025 • 41min

Ep161 How to Win Complex Deals Using Real Buyer Insights with Expert Tim Riesterer

Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior.Connect with Tim Riestererhttps://www.linkedin.com/in/tim-riesterer/Learn more about Tim's Podcast, The Emblazers Show here https://www.emblazegrowth.com/podcastConnect with Alice Heimanhttps://www.linkedin.com/in/aliceheiman/https://www.linkedin.com/company/alice-heiman-llc/
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May 14, 2025 • 38min

Ep160 Show Me You Know Me®, How Samantha McKenna Built #samsales Before Day One

Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEOs can do the same.Listen to how one founder defied convention, ditched traditional sales tactics, and built a business on human connection, one LinkedIn post at a time.🔗 Connect with Samantha McKenna:https://www.linkedin.com/in/samsalesli/https://www.samsalesconsulting.com🔗 Connect with Alice Heiman: https://aliceheiman.comhttps://www.linkedin.com/company/alice-heiman-llc Recommendations by SamanthaBook every CEO should read: 📚 Unreasonable Hospitality by Will Guidara Get the bookPodcast recommendation: 🎧 HBR Women at Work by Harvard Business Review Listen to the Podcast  Top advice for CEOs from Samantha McKenna: “Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you'll win by mastering the fundamentals.”

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