Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt
Nov 4, 2025
39:22
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What if your sales team is focused on the wrong thing?
Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.
Sales Talk for CEOs