Behind the Stays

Zach Busekrus
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Nov 18, 2022 • 55min

How to Grow Your Airbnb’s Instagram Following — Ideas from Ethan Abitz

Meet Ethan Abitz — one of the OG Airbnb Instagram Influencers. Ethan first started using Instagram in high school to promote an apparel line he started. This was when Instagram let you upload a photo and select from just a handful of filters before posting your shot — no stories, reels, etc. In college, Ethan thought he wanted to work on Wall Street. He was interested in finance and investing and was always good at spotting opportunities.  But around this time, Ethan began to further explore his creative abilities — especially in the context of photography. And he soon realized that his love of capturing moments and telling the stories behind them outweighed whatever affinity he had for buying low, and selling high.  Tune in to hear the inspiring story of how Ethan pursued his love for adventure and photography and grew his following to hundreds of thousands across Instagram and TikTok. Follow Ethan on Instagram Follow Ethan on TikTok This episode of Behind the Stays is brought to you by our friends at Touch Stay.  Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…   And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.    Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.    Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.    Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts (as in, Behind the Stays).   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 15, 2022 • 54min

They Were Told They’d NEVER Find the Piece of Real Estate They Were Looking For — Here’s the Miraculous Story of How They Did.

Meet Spenser and Marcy Kernea, the creators of the Retreat at Fall Branch Falls, a pristinely crafted escape in Georgia’s Blue Ridge Mountains.  Spenser has always been a big dreamer.  And while Marcy is fond of big ideas herself, she often has to counterbalance Spenser’s idealism with just a smidge of realism. Spenser once had this grand idea of opening up an authentic Italian gelateria in Tennessee, and Marcy had to remind him that he didn’t know the first thing about making ice cream or running a restaurant! So, after Spenser’s dream of becoming the Guy Fieri of gelato were tabled, he and Marcy began discussing a dream they both shared — and that was to be able to create welcoming spaces where people of all backgrounds might feel at home.  Tune in to hear the somewhat miraculous story of how Spenser and Marcy found the perfect piece of land, created a magical Airbnb on that land, and grew their Tiny Houses’ following to over 30k across Instagram and TikTok. Book your stay at the Retreat at Falls Branch Follow the Retreat at Falls Branch on Instagram Follow the Retreat at Falls Branch on TikTok This episode of Behind the Stays is brought to you by our friends at Touch Stay.  Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…   And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.    Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.    Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.  Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts (as in, Behind the Stays).   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 11, 2022 • 52min

How STR Hosts Can Prepare for the Future of the Travel Industry — with Jamie Lane from AirDNA

In just a moment you’ll meet Jamie Lane, Vice President of Research at AirDNA. After spending a decade at CBRE, one of the country’s largest American commercial real estate services and investment firm, Jamie was itching for a change…   He had always loved the hospitality space, and the short-term rental space in particular, so when he got a call from Scott Shatford the founder of AirDNA about joining the team, Jamie couldn’t say no.   Tune in to hear Jamie’s thoughts on:  How savvy STR hosts should be using pricing strategies to increase their occupancy rates How STR hosts should balance OTAs and the building of their own brands As well as his hot takes on the future of travel and hospitality Learn More about AirDNA  Connect with Jamie on LinkedIn Stream Jamie's podcast, STR Data Lab This episode of Behind the Stays is brought to you by our friends at Touch Stay.  Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…   And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.    Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.    Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.  Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts(as in, Behind the Stays).   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 8, 2022 • 47min

How to Grow a Short-Term Rental Portfolio — Emir Dukic, CEO of Rabbu

Meet Emir Dukic, founder and CEO of Rabbu. Rabbu helps investors find and manage short-term rentals.   Emir started working in tech via a cold email.  He reached out to the founder of Kick, which was a social network dedicated to talking about all things soccer, asking if he could help the company grow in any way. He started volunteering for the company, was eventually hired, and then worked his way up into a leading operations role before the company was acquired by NBC. Tune in to hear the fun story of how Emir got into the STR game as a host and how that experience inspired him to found Rabbu.  Follow Emir on Twitter Learn more about Rabbu This episode of Behind the Stays is brought to you by our friends at Touch Stay.  Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…   And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.    Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.    Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.  Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts (as in, Behind the Stays).   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 3, 2022 • 52min

How Vacation Rental Managers Can Leverage AI and Machine Learning Like the Big OTAs Do

In just a moment you’ll  meet Evan Dolgow, Head of Predictive Hospitality at Jarvis ML.  Jarvis ML was founded by the guys over at Google who built the machine learning platforms powering Google Ads and Payments.  Evan and his team have a vision of democratizing the data and technology that OTAs have and making these tools and insights accessible to short-term and vacation-rental hosts in order to increase direct bookings. Tune in to discover what short-term rental and vacation rental hosts can learn from the ecommerce space about building independent brands and moats. Learn more about Jarvis ML here Connect with Evan on LinkedIn This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Nov 1, 2022 • 59min

How They’re Building Canada’s Premier Luxury Treehouse Company

Meet Lauren and Cam Green, the founders of The Fort Treehouse Company — Canada’s premier luxury treehouse company. Cam and Lauren met at summer camp.  They were a part of the same friend group for more than 15 years before they started dating, but once they did, it was clear that they were a perfect match. Both Lauren and Cam are quite entrepreneurial.  Lauren tends to have the big ideas and Cam is incredible at finding ways to bring them to life.  While working on staff at the camp that he and Lauren met at, Cam discovered a sustainable treehouse design and build program in Vermont. And it was this moment where Cam first realized that what he really wanted to do was build beautiful escapes in the trees!  Tune in to hear the remarkable story of how Cam and Lauren brought their first treehouse to life and what the couple has planned next for The Fort Treehouse Co.  Learn more about The Fort Treehouse Co. Follow The Fort Treehouse Co. on Instagram  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Oct 25, 2022 • 53min

How to Inspire the Next Generation of Real Estate Investors — Meet Ali Nichols, Co-Founder of Getaway

Meet Ali Nichols — Co-Founder of Getaway. Getaway is on a mission to make vacation rental real estate accessible to the next generations  of investors and to reimagine travel memberships by allowing investors to stay in the premier homes they own.  Ali has been interested in real estate since she was a young child.  She’d come home on Sunday mornings after church and circle listings in the newspaper with open houses she wanted to visit.  After working for technology companies like Uber and Bungalow, Ali was bit by that entrepreneurial bug and began desiring to start her own company.  Tune in to hear the story behind where the idea of Getaway came from and what her goals are for the company over the next 12 months. Discover Getaway Connect with Ali on LinkedIn  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  
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Oct 21, 2022 • 49min

How a Single Mom Built One of Vermont’s Most Popular Airbnbs — The Story of the Stone City Treehouse

Meet Heather Davis, the creator of the Stone City Treehouse in Hardwick, Vermont. Heather grew up in New York but always had great affinity for the Green Mountain State — so much so that her only criteria for where to go to college was that it had to be in Vermont.  In 2012 Heather started renting her home on Airbnb in order to help pay the bills. Being a single mom with two teenagers in Vermont was not always easy! She had such a positive experience with the platform and the guests who stayed in her home that she started dreaming about how she might expand her business. And that’s when the idea for the Stone City Treehouse was born.  Tune in to hear the story behind how Heather built the Treehouse with a little help from the DIY Network’s The Treehouse Guys, and how she generated over 500 incredible reviews and 12k followers on Instagram.  Alright, without further ado, get ready to meet Heather.  Book a Stay at the Stone City Treehouse Follow the Stone City Treehouse on Instagram  This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Oct 18, 2022 • 56min

The Top Airbnb Secrets and Strategies from a Former Airbnb Employee

Meet Daniel Rusteen.  Daniel is the self-proclaimed “world’s best at Airbnb.” And before you laugh or roll your eyes, he’s got a pretty solid case for why this title is fitting.  Daniel worked at Airbnb for several years, launched his own Airbnb property management business, is building his own collection of luxe Airbnbs, has a plethora of courses, tools, and resources he’s developed for Airbnb hosts AND has spent more than 2,000 nights staying at Airbnbs! So, yeah, the dude knows a thing or two about the Airbnb ecosystem. Tune into a riveting conversation on how to optimize your Airbnb business and what Daniel thinks the future of travel and hospitality will look like over the next few years. Alright, without further ado, get ready to meet Daniel.  Visit Daniel's Website Book a stay at Daniel's Airbnb Follow Daniel on Twitter This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  
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Oct 11, 2022 • 1h 5min

Hot Takes on the Future of Travel and Hospitality with Nate Ritter, Co-Founder of Room Steals

Meet Nate Ritter — founder of Room Steals, a travel membership that provides customers with incredible deals on hotel rooms. Nate is a technology executive who has started, bought, and sold companies and who has also consulted for companies like Microsoft and Land Rover. Fun fact — Nate also popularized the use of the hashtag on Twitter…pretty cool, huh?  In this episode, we talk about: Where the idea for Room Steals came from and how it compares to Expedia and other OTAs How to build a productized experience for your STR collection Hot takes on the future of travel and hospitality  What it’s like to live full time in an RV as a family of 5 Sign up for Room Steals Follow Nate on Twitter Get to Know More About Nate on His Website This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we’re lucky — there are a lot of great options in the market, which can’t be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here’s why: 1. Guesty’s Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty’s automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing’s brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here’s the deal.  If you’re a STR host without a PMS system or a host looking to explore a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it’s the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 

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