Behind the Stays

Meet Chase Charifa, the creator of the Lightfoot Cabin — a cozy, unique escape nestled in the foothills of Big Bear Mountain in Southern California.  A few years ago, Chase and his wife April started a production studio as a side hustle.  The couple regretted not having a videographer at their wedding and this inspired them to start their own studio to shoot weddings and events. In doing research for how to bring their studio to life, they stumbled upon Levi Kelly’s Airbnb tours.  Levi Kelly is one of the OG Airbnb influencers and has amassed over 80 million views on his YouTube channel.   Chase and April were so inspired by his videos that they decided to create their own unique stay.  Tune into hear the exciting story of how Chase and April: Transformed a run-of-the-mill cabin into a Dwell and Condé Nast featured, multi-sensory, truly unique stay Bought and sold Teslas to help grow their short-term rental portfolio Acquire more traditional rentals to help them fund unique ones Created a secret experience that guests LOVE that’s not noted on their Airbnb listing Book a Stay at Lightfoot Cabin Follow the Lightfoot Cabin on Instagram  This episode is brought to you by our friends at Guesty... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Welcome to another Marketing Mondays on the Behind the Stays podcast feed! In this episode we chat ALL about SEO and how Airbnb hosts can leverage the power of great keyword research to increase their organic rankings on Google.  In today's lesson we share a lot of screenshots and data...so...you MAY wish to WATCH this episode on YouTube, which you can do here: Stream Marketing Mondays on YouTube.  In this 30-minute power episode you'll learn: How to find and target keywords that align with your short-term rental brand How to out-optimize pages ranking higher than yours How to splice your target keywords into headers on your website  We also use Field & Lake as a case study during this episode...discover the incredible brand their founder, Sara Roitman, is creating by visiting their website, following them on Instagram, or booking one of their stays below: Field & Lake Website Field & Lake Instagram Field & Lake Airbnb Listings Subscribe to Behind the Stays wherever you get your podcasts. Subscribe to Sponstayneous to get the best last-minute deals and upcoming steals on Airbnb. Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Brooke Pfautz, founder and CEO of Vintory — a sales and marketing platform exclusively dedicated to helping professional vacation rental managers and short-term rental entrepreneurs grow their inventory.  Brooke built one of the largest mortgage banking firms in the DC Metro Area, but when the financial crisis of 2008 hit, Brooke began to reconsider what it was he wanted to do with his life. After a serendipitous conversation with an investor-friend of his, Brooke decided that building a premier, boutique vacation rental company would serve as an exciting next chapter in his professional journey, so he founded “Vantage Resort Realty” and grew his company from 0 to 500 properties under management in just 5 years. Tune in to hear the motivating story of: How Brooke grew his company from zero-to-one How he was one of the first management companies to use VRBO What it was like in the Vacation Rental Management world when Airbnb first came onto the scene And how we came across the idea that would ultimately lead him to found the first-ever marketing and sales platform designed to help hospitality entrepreneurs and real estate investors grow their portfolios. This episode is brought to you by our friends at Guesty. Will you do us a favor and thank Gusty for being a Behind the Stays sponsor by DM'ing them on Social Media or writing them a quick email? While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  

Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays.    On this second episode of this new Behind the Stays segment, Zach covers: Why you should build a website for your Airbnb even if you don't have a direct booking site How to start ranking  The CMSes that Airbnb hosts should consider building their websites on Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at zach@sponstayneous.com .   Before we dive in, I want to quickly plug a product my team and I recently moved out of beta, called Ping, because I think a lot of y’all tuning into this chat will get real value from it!   Ping is a simple plugin that lives on your website or direct booking site and integrates with you Airbnb calendar and notifies your fans and followers the minute there is a match between your home’s availability and their desired travel dates.   Ping was designed specifically for hosts with unique stays that typically have limited availability.   The insta stories y’all post about last minute cancellations is a great start, but what it you could also automatically Ping folks who’ve already expressed interest in the very dates that just opened up?!   And that’s exactly what Ping does. All prospective guest data collected in Ping is available to you and if you purchase a premium plan you can integrate Ping directly with you Mail Chimp or Constant Contact accounts!   Learn more at BnBping.com or shoot our founder Zach an email at zach@sponstayneous.com if you've got questions!   About the Show   Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. You can subscribe, for free, at www.sponstayneous.com.    Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Levi Kelly — a creator whose cabin tour videos have garnered nearly 80 millions views on YouTube. Growing up, Levi used to goof around and shoot funny videos with his buddies and then edit them on the iMovie app on his phone. In high school he realized that shooting and editing video was more than just a hobby of his…it felt like something he was destined to do. After successfully landing a few freelance clients in college, Levi came to the realization that he didn’t like paying tuition to be taught something he already knew how to do…so he dropped out of school to pursue video full time. And it was around this time where he posted his first tour of a tiny home on his YouTube channel. Well Jaden Smith, Will Smith’s son, happened to see this video and share it on Twitter…and, well, it went viral. Tune in to hear the story behind how Levi used his love of storytelling to produce video tours of the world’s most incredible Airbnbs. Watch Levi's Videos on YouTube Follow Levi on Instagram Explore Levi's website  This episode is brought to you by our friends at AirDNA.  I receive questions ALL the time from listeners who want to get started in STR investing and or who want to scale their portfolio on what resources I recommend they tap into.  Here are three reasons I always recommend an AirDNA subscription: 1. AirDNA offers the most accurate data platform in the industry and is trusted by small- and large-scale investors across the globe. 2. Their easy-to-use tools unlock access to millions of data points on any property, anywhere, so you can start your journey to financial freedom with confidence. 3. You can even enter any address in the world to find out how much it’d earn as a vacation rental — how cool is that?  If you’re interested in getting into the STR game or taking your game a bit more seriously, I’ve got some exciting news for you.  AirDNA is giving Behind the Stays listeners 20% off their first 3 months of any MarketMinder subscription or an additional 20% off any annual MarketMinder subscription. Use the discount code BTS20 at checkout! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Whitney and Andrew Bradberry, the creators of the Front Range A-Frame in Bailey, Colorado, just an hour outside of Denver.  Whitney is a freelancer marketer by trade, and her husband Andrew is a firefighter paramedic.  Given their non-traditional jobs, the couple has always enjoyed tinkering on creative projects together. Whitney’s father loved Colorado and it’s because of him that she fell in love with the mountains. So, when he passed away unexpectedly after a battle with cancer, the couple thought it would be fitting to honor his legacy by creating a space for others to enjoy in a place that meant so much to him. In this episode of Behind the Stays Whitney and Andrew discuss: The best YouTube channels to tap into for DIY projects  The affordable design decisions they made that landed them a feature by HGTV How to build a simple, but website for your Airbnb that aligns with the brand strategy of your home This episode is brought to you by Guest Guru.  Everyone’s talking about ChatGPT, but there’s a new AI tool that just hit the market that short-term rental hosts should care more about.    Meet Guest Guru — the first, fully automated, AI-powered conversational tool for guest communications. Guest Guru integrates with your Airbnb or VRBO listing and automatically answers those questions like “what's the wifi password/", “where can I find the lockbox?”, and “can I bring my dog”, so you don’t have to.   But get this…it does so by matching the tone and communication style of your guest.  If they use emojis, Guest Guru will use emojis too.  If they are a four-exclamation-points-per-sentence kinda person, well, Guest Guru will match or beat their enthusiasm.   Now, you might be thinking this is to good to be true…or that Guest Guru can only answer BASIC questions…but that, friends, is where you’d be wrong.  Guest Guru learns with every message you exchange with a guest or prospective guest.   And once you answer a question like “what’s the best place near you to score all-you-can-eat breadsticks that isn’t Olive Garden?” once, Guest Guru will remember this query and be able to answer it, without pinging you, the next time one of your guests is a restaurant-chain hater.    Anytime Guest Guru doesn’t know the answer to something, you’ll immediately receive an email and/or SMS text inviting you to jump into the conversation.   Guest Guru is offering Behind the Stays listeners and Sponstayneous Host Members their first property TOTALLY free when you sign up at GuestGuru.ai and mention that you heard about them from us.   Discover how AI can help alleviate you from answering the same dozen questions every guest asks so you can have more time to better your guest experience in other, more productive and rewarding ways.   Sign up at GuestGuru.ai.   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays.  On the first episode of this new Behind the Stays segment, Zach covers: Why you should work with creators A framework for how to discern who to work with and how to work with them How creators can help you increase direct bookings Ideas for how to partner with creators in unique ways Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at zach@sponstayneous.com  Before we dive in, I want to quickly plug a product my team and I recently moved out of beta, called Ping, because I think a lot of y’all tuning into this chat will get real value from it! Ping is a simple plugin that lives on your website or direct booking site and integrates with you Airbnb calendar and notifies your fans and followers the minute there is a match between your home’s availability and their desired travel dates. Ping was designed specifically for hosts with unique stays that typically have limited availability. The insta stories y’all post about last minute cancellations is a great start, but what it you could also automatically Ping folks who’ve already expressed interest in the very dates that just opened up?! And that’s exactly what Ping does. All prospective guest data collected in Ping is available to you and if you purchase a premium plan you can integrate Ping directly with you Mail Chimp or Constant Contact accounts! Learn more at BnBping.com or shoot our founder Zach an email at zach@sponstayneous.com if you've got questions! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Emily South — the creator of The Appalachian A-Frame in Sugar Grove, North Carolina just 20 minutes outside of downtown Boone. Emily and her husband John are entrepreneurs.  Emily is a yoga instructor and John owns and runs a production studio. Given their non-traditional career paths, Emily and John don’t have some of the benefits one might expect from a 9-5 such as a 401k match or stock options.  As such, the couple has talked for years about what their retirement plan might look like and in 2019 they had finally agreed that a vacation home in the mountains would be a part of it. In this episode Emily talks about how they found their A-Frame, — despite realtors not wanting to work with them given their limited budget —, what they spent to acquire the home, and how they used credit card points to help fund the renovations.  Alright, without further ado, get ready to meet Emily.  This episode is brought to you by our friends at AirDNA.  I receive questions ALL the time from listeners who want to get started in STR investing and or who want to scale their portfolio on what resources I recommend they tap into.  Here are three reasons I always recommend an AirDNA subscription: 1. AirDNA offers the most accurate data platform in the industry and is trusted by small- and large-scale investors across the globe. 2. Their easy-to-use tools unlock access to millions of data points on any property, anywhere, so you can start your journey to financial freedom with confidence. 3. You can even enter any address in the world to find out how much it’d earn as a vacation rental — how cool is that?  If you’re interested in getting into the STR game or taking your game a bit more seriously, I’ve got some exciting news for you.  AirDNA is giving Behind the Stays listeners 20% off their first 3 months of any MarketMinder subscription or an additional 20% off any annual MarketMinder subscription. Use the discount code BTS20 at checkout! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Jamie Kraus, the creator of Chestnut Hill — a beautiful appointed home located 5 minutes from Main Street in Breckenridge, Colorado.  Jamie and her husband have three young adult sons and live in the great state of Texas.  Growing up, Jamie would vacation in the Colorado mountains with her family and dreamed of one day owning a home in Breckenridge. A few years ago, Jamie was diagnosed with breast cancer. After an arduous battle, she was, thankfully, able to survive the disease.  This life-altering event reminded Jamie that life is short — and that waiting to find her dream vacation until the timing just “felt right” was silly.  Afterall, would it ever really feel right? Tune in to hear the story behind how Jamie found her dream vacation home and, unexpectedly, a love for hospitality that inspired her to build an entire collection of escapes in one of the world’s most popular ski towns. In this episode, Zach and Jamie discuss: How to go from 0 - 4 properties in under 2 years How to prioritize guest experience as a point of differentiation  When building a short-term-rental in an incredibly crowded market IS a good decision This episode is brought to you by our friends at AirDNA.  I receive questions ALL the time from listeners who want to get started in STR investing and or who want to scale their portfolio on what resources I recommend they tap into.  Here are three reasons I always recommend an AirDNA subscription: 1. AirDNA offers the most accurate data platform in the industry and is trusted by small- and large-scale investors across the globe. 2. Their easy-to-use tools unlock access to millions of data points on any property, anywhere, so you can start your journey to financial freedom with confidence. 3. You can even enter any address in the world to find out how much it’d earn as a vacation rental — how cool is that?  If you’re interested in getting into the STR game or taking your game a bit more seriously, I’ve got some exciting news for you.  AirDNA is giving Behind the Stays listeners 20% off their first 3 months of any MarketMinder subscription or an additional 20% off any annual MarketMinder subscription. Use the discount code BTS20 at checkout! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  

Meet Chris Broomfield, the creator of Evergreen Cabins — one of Instagram’s favorite collections of luxurious cabin rentals in the Adirondacks. Growing up, Chris loved to tinker. At the age of 14 he started building picnic tables and bar stools with his next door neighbor that he’d sell to local patrons. It was at this young age that Chris realized he wanted to work for himself…that he wanted to be an entrepreneur.  Chris studied the art and science of building unique structures and has spent the better part of 25 years bringing absolutely stunning, terrifically memorable spaces to life. Tune in to hear the motivational story of how Chris channeled his love of designing memorable homes into Evergreen Cabins — a portfolio of top-rated, luxurious, impeccably unique short-term rentals in the Adirondacks. You can connect with Chris at:  Instagram - @Evergreen_Cabins Email - adirondackevergreencabins@gmail.com  Facebook - EvergreenCabinsRentals Linkedin - Evergreen Cabins, LLCWhatsApp - Evergreen Cabins This episode is brought to you by our friends at The Host Co. The Host Co. enables short-term rental host to build their own storefronts and offer amenities like late night snacks,  massages, fresh flowers, grocery delivery, in-home shopping and much more. The Host Co. makes it easy for guest to augment their stay with the products and services they need and makes it easy for STR hosts to make up to an additional $10k in ancillary revenue on each rental. Hosts keep 93% of all sales and The Host Co. takes care of guest receipts, sales tax and payouts to you and vendors. Create your free store today by visiting TheHost.co and be sure to tell the team their that you heard about them from Behind the Stays!  And, for a limited time, Behind the Stays listeners will get $30 back on their first sale when you use the discount code BTS30 at check out! Behind the Stays Subscriber Survey — please take 5 minutes to complete this survey so that we know how we can make the show even better! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.