

Behind the Stays
Zach Busekrus
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Mentioned books

Jul 18, 2023 • 1h 3min
How He Built the MIT of Vacation Rental Communities — Meet Matt Landau
Meet Matt Landau, the founder of VRMB — a vacation rental marketing blog and community for the world’s most innovative vacation rental professionals.
When Matt was a senior at the University of Richmond, he stumbled upon an alumni magazine that wound up changing his life.
On the cover of this magazine was an alum sitting in a hammock while on a beach in Costa Rica. While Matt had no idea what this guy did that enabled him to chillax in such a pristine aesthetic, he made up his mind then and there that he wanted to do whatever it was that this guy did.
And as it turned out, this guy had started the top luxury travel agency in Costa Rica. So Matt decided to shoot his shot and ask this guy to get together for a coffee next time he was in town…and, to Matt’s pleasant surprise, he did.
This opportunity was Matt’s foray into travel and hospitality and, while he didn’t know it at the time, this job would enable him to buy his own vacation rental management agency and, eventually, build a prolific online platform and membership community that thousands of professional operators all around the world would one day come to learn from and be inspired by.
This episode is brought to you by OwnerRez — the smartest property management software for vacation rental hosts. You can get a 30% discount on your first 3 months by mentioning Behind the Stays after booking a call or requesting more information from their team.
Learn more about OwnerRez here.
Connect with Matt on LinkedIn
Learn more about the VRMB Community
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jul 14, 2023 • 1h 3min
How He Built the Airbnb for Pools — Meet the Founder of Swimply
Meet Bunim Laskin, Founder and CEO of Swimply — the Airbnb for Pools.
Bunim grew up in Israel and moved to the states with his family when he was 15 years old.
He is oldest of 12 children and the idea for Swimply came to him when he was looking for a way to entertain his younger siblings in the heat of a New Jersey summer.
His next door neighbor had a pool that she didn’t use much and Bunim asked her if his family could use the pool when she wasn’t using it they agreed to pay 25% of the pool’s annual costs…to his surprise, she agreed.
Tune in to hear the remarkable story of how Bunim raised his first million dollars, wound up pitching Swimply on SharkTank, how he and the team navigated COVID, and what the next 12 months for the company will look like (hint: it includes being able to book more than just pools!).
This episode is brought to you by OwnerRez — the smartest property management software for vacation rental hosts. You can get a 30% discount on your first 3 months by mentioning Behind the Stays after booking a call or requesting more information from their team.
Learn more about OwnerRez here.
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jul 11, 2023 • 49min
A Masterclass on Experiential Hospitality with Isaac French (Creator of Live Oak Lake)
This episode is brought to you by our friends at Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!
Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way!
Issac French, Creator of Live Oak Lake, joins Zach for a chat about his latest project — a Masterclass on Experiential Hospitality.
This 9-hour, 45-videos-course, is your complete guide to financing, designing, building, marketing, and automating a boutique hospitality experience.
I’ve interviewed over 100 hospitality entrepreneurs on my podcast, Behind the Stays, and I’ve never met someone in this industry so committed to excellence in ALL he does.
Isaac is humble, smart, and has zero tolerance for ‘just OK.’ What he’s built at Live Oak Lake is truly extraordinary and I for one can’t wait to see what he does next.
A few decades ago, a young entrepreneur named Issy from Canada had a simple vision for creating exceptional experiences…that vision became Four Seasons.
If I was a betting man, I’d bet that the creator of the “next generation” Four Seasons might come from Waco, Texas…and chances are his name will be Isaac.
Sign up for the course here.
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Jul 7, 2023 • 55min
His Hospitality Business Helps People Detox from Their Digital Lives — Meet the Co-Founder of Unplugged
This episode is brought to you by our friends at Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!
Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way!
Meet Hector Hughes, Co-Founder of Unplugged — a collection of off-grid cabins around the UK designed and optimized for guests seeking a digital detox.
Hector started his career working in sales at a start-up, but it wasn’t really his thing. So, he gave product management a try and, well, that wasn’t much better. So he was REALLY excited when he finally got the opportunity to join the growth team…but, as it turns out, that wasn’t really his thing either.
So Hector did the only thing he could do…he went soul searching at a two-week silent retreat in the Himalayas.
Tune in to hear how that retreat inspired him and his now-Co-Founder Ben to build a hospitality business focused on helping young professionals from the city escape the matrix for a couple of days by locking up their phones, disconnecting from the internet, and booking a stay in an impeccably-designed tiny cabin nestled in nature.
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Jun 30, 2023 • 30min
Google Flight Alerts but for Airbnbs, a Community of Professional Guests, and other Sponstayneous Updates
In this episode Zach shares some exciting new updates on what we're building at Sponstayneous and asks for feedback from listeners on how to improve Behind the Stays. Got ideas for Zach? Reach out to him direct at zach@sponstayneous.com or find him on Twitter @zboozee or on LinkedIn at @zacharybusekrus.
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Jun 27, 2023 • 1h 2min
The Past, Present, and Future of Vacation Rental Software — Insights from OwnerRez Co-Founder, Paul Waldschmidt
Meet Paul Waldschmidt, Co-Founder and CEO of OwnerRez — one of the industry’s most beloved property management platforms.
Paul is a software developer through and through. He has always loved leveraging technology to solve problems. So, when he and his business partner Chris began experiencing problems with their property manager on their recently purchased vacation rental in the Blue Ridge mountains, the technical duo saw an opportunity.
Tune in to hear the story of how Paul and Chris bootstrapped the creation of one of the most respected, loved, and powerful PMSes for STR owners and property managers.
In this episode, Paul and I discuss:
The history of PMSes in the vacation rental space
Why Airbnb invests tens of millions of dollars each year on UX/UI design
Why so many direct booking websites suck
The opportunities that exist to build new software and tooling in the industry
And much more.
Finally, Paul and his team have generously offered a 30% discount for new customers for their first 3 months. Just mention Behind the Stays after booking a call or requesting more information from their team.
Learn more about OwnerRez here.
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 23, 2023 • 52min
How to Build a Portfolio of Unique (But Really Affordable) Airbnbs
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Jessica Foster, the creator of Ironton Island — a collection of unique glamping stays in Ironton, Minnesota.
Jessica is a product designer by trade and has always had a love for the outdoors — something she and her husband Chad have in common. Jessica and Chad have always enjoyed working hard and dreaming about ways to create valuable assets that enable others to encounter the natural world in more meaningful ways.
So, when the opportunity presented itself for the couple to begin designing and building unique, but affordable, Airbnb escapes, they jumped at it.
Tune in to hear the story of how Jessica and Chad have strategically acquired overlooked land, built simple but memorable unique stays — with little-to-no financing — and how they plan to take a more “bootstrapped” approach to building their collection of insta-worthy short-term rentals.
Follow Ironton Island
Follow Lazy Loon Properties
Learn more about StayFi
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 20, 2023 • 1h 9min
Meet the Guy Airbnb Doesn’t Want You to Know About
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Mark Simpson — the founder and CEO of Boostly, the leading direct booking website builder for STR and vacation rental hosts.
Mark literally grew up immersed in the hospitality industry. His family lived on a 200 acre farm in Scarborough, England where they ran a bed and breakfast and farm-to-table restaurant for folks around the UK looking for a relaxing getaway from the city.
After a career as a football, or as we call it here in the states, soccer coach, Mark wound up returning to the farm to help usher the family business into the 21st Century. And while he couldn’t have known it at the time, this move would wind up laying the groundwork for Mark to become one of the most trusted and inspirational voices in hospitality.
Tune in to hear the story of how Mark recognized a massive opportunity to help STR owners and operators build and scale their businesses, reduce their reliance on OTAs like Airbnb, and increase their portfolio’s revenue.
In this episode we talk about:
How Tim Ferris’ 4-Hour Work Week inspired Mark’s entrepreneurial spirit
Why he bought a billboard in Times Square with has face on it and the words “I’m the guy Airbnb doesn’t want you to know about”
His content marketing playbook which has garnered him tens of thousands of followers across LinkedIn, Twitter, and Instagram
His hot takes on the future of travel and hospitality
Discover Boostly
Follow Mark on Instagram
Learn more about StayFi
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 16, 2023 • 54min
Hot Takes on Hospitality, New Ideas for STR Entrepreneurs, and The Founding Story of Behind the Stays
This episode is a special one! Wil Slickers from Slick Talk invited our host, Zach Busekrus, to come and share his story on Wil's top-rated hospitality podcast.
Enjoy this rebroadcasted episode!
Be sure to subscribe to Wil's show here or wherever you get your podcast.
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous.
If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 13, 2023 • 55min
She Worked in PR for The Ritz, St. Regis, and Le Méridien — Now She’s Building Her Own Luxury STR Brand
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Katie Cline, creator of Trout Landing in Lake George, New York.
While new to the STR space, Katie comes from a background of luxury hospitality PR, having worked for brands such as The Ritz-Carlton, W Hotels, St. Regis, JW Marriott, Edition, and Le Méridien in both New York and London.
In this episode Katie and I discuss what STR hosts designing, building, and hosting luxury stays can learn from some of the most highly-regarded hospitality organizations in the world.
We chat about how the communication tone and style differs within Marriott's luxury collection, some of the most noteworthy experiences Katie had while working in PR, how she’s applying her learnings from luxe hospitality to the building of her own hospitality brand, and some lessons she thinks STR owners and operators can learn from luxury hotels.
Book Your Stay at Trout Landing
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous.
If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.


