

Behind the Stays
Zach Busekrus
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Mentioned books

Jun 30, 2023 • 30min
Google Flight Alerts but for Airbnbs, a Community of Professional Guests, and other Sponstayneous Updates
In this episode Zach shares some exciting new updates on what we're building at Sponstayneous and asks for feedback from listeners on how to improve Behind the Stays. Got ideas for Zach? Reach out to him direct at zach@sponstayneous.com or find him on Twitter @zboozee or on LinkedIn at @zacharybusekrus.
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Jun 27, 2023 • 1h 2min
The Past, Present, and Future of Vacation Rental Software — Insights from OwnerRez Co-Founder, Paul Waldschmidt
Meet Paul Waldschmidt, Co-Founder and CEO of OwnerRez — one of the industry’s most beloved property management platforms.
Paul is a software developer through and through. He has always loved leveraging technology to solve problems. So, when he and his business partner Chris began experiencing problems with their property manager on their recently purchased vacation rental in the Blue Ridge mountains, the technical duo saw an opportunity.
Tune in to hear the story of how Paul and Chris bootstrapped the creation of one of the most respected, loved, and powerful PMSes for STR owners and property managers.
In this episode, Paul and I discuss:
The history of PMSes in the vacation rental space
Why Airbnb invests tens of millions of dollars each year on UX/UI design
Why so many direct booking websites suck
The opportunities that exist to build new software and tooling in the industry
And much more.
Finally, Paul and his team have generously offered a 30% discount for new customers for their first 3 months. Just mention Behind the Stays after booking a call or requesting more information from their team.
Learn more about OwnerRez here.
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 23, 2023 • 52min
How to Build a Portfolio of Unique (But Really Affordable) Airbnbs
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Jessica Foster, the creator of Ironton Island — a collection of unique glamping stays in Ironton, Minnesota.
Jessica is a product designer by trade and has always had a love for the outdoors — something she and her husband Chad have in common. Jessica and Chad have always enjoyed working hard and dreaming about ways to create valuable assets that enable others to encounter the natural world in more meaningful ways.
So, when the opportunity presented itself for the couple to begin designing and building unique, but affordable, Airbnb escapes, they jumped at it.
Tune in to hear the story of how Jessica and Chad have strategically acquired overlooked land, built simple but memorable unique stays — with little-to-no financing — and how they plan to take a more “bootstrapped” approach to building their collection of insta-worthy short-term rentals.
Follow Ironton Island
Follow Lazy Loon Properties
Learn more about StayFi
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 20, 2023 • 1h 9min
Meet the Guy Airbnb Doesn’t Want You to Know About
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Mark Simpson — the founder and CEO of Boostly, the leading direct booking website builder for STR and vacation rental hosts.
Mark literally grew up immersed in the hospitality industry. His family lived on a 200 acre farm in Scarborough, England where they ran a bed and breakfast and farm-to-table restaurant for folks around the UK looking for a relaxing getaway from the city.
After a career as a football, or as we call it here in the states, soccer coach, Mark wound up returning to the farm to help usher the family business into the 21st Century. And while he couldn’t have known it at the time, this move would wind up laying the groundwork for Mark to become one of the most trusted and inspirational voices in hospitality.
Tune in to hear the story of how Mark recognized a massive opportunity to help STR owners and operators build and scale their businesses, reduce their reliance on OTAs like Airbnb, and increase their portfolio’s revenue.
In this episode we talk about:
How Tim Ferris’ 4-Hour Work Week inspired Mark’s entrepreneurial spirit
Why he bought a billboard in Times Square with has face on it and the words “I’m the guy Airbnb doesn’t want you to know about”
His content marketing playbook which has garnered him tens of thousands of followers across LinkedIn, Twitter, and Instagram
His hot takes on the future of travel and hospitality
Discover Boostly
Follow Mark on Instagram
Learn more about StayFi
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 16, 2023 • 54min
Hot Takes on Hospitality, New Ideas for STR Entrepreneurs, and The Founding Story of Behind the Stays
This episode is a special one! Wil Slickers from Slick Talk invited our host, Zach Busekrus, to come and share his story on Wil's top-rated hospitality podcast.
Enjoy this rebroadcasted episode!
Be sure to subscribe to Wil's show here or wherever you get your podcast.
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous.
If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 13, 2023 • 55min
She Worked in PR for The Ritz, St. Regis, and Le Méridien — Now She’s Building Her Own Luxury STR Brand
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Katie Cline, creator of Trout Landing in Lake George, New York.
While new to the STR space, Katie comes from a background of luxury hospitality PR, having worked for brands such as The Ritz-Carlton, W Hotels, St. Regis, JW Marriott, Edition, and Le Méridien in both New York and London.
In this episode Katie and I discuss what STR hosts designing, building, and hosting luxury stays can learn from some of the most highly-regarded hospitality organizations in the world.
We chat about how the communication tone and style differs within Marriott's luxury collection, some of the most noteworthy experiences Katie had while working in PR, how she’s applying her learnings from luxe hospitality to the building of her own hospitality brand, and some lessons she thinks STR owners and operators can learn from luxury hotels.
Book Your Stay at Trout Landing
Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous.
If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at zach@sponstayneous.com and he'd be happy to talk with them.

Jun 9, 2023 • 14min
Housekeeping: Exciting Updates from Sponstayneous and Behind the Stays
So there’s been a LOT happening over the last couple of months and I wanted to give you all a quick update on some exciting happenings at Sponstayneous and Behind the Stays...
Say hi to Minoan
Sign up for Minoan
Subscribe to Behind the Stays on YouTube
Follow Behind the Stays on Instagram
Say hi to DEN Outdoors
Join the Sponstayneous Host Partner Program
Subscribe to Sponstayneous
Say hi to Uplisting
’m going to call this episode and future episodes like it “housekeeping” so if you’re just here for the guests I bring onto the show and don’t care too much about what we’re building at Sponstayneous or the community we’re cultivating through Behind the Stays, I am not offended, just ignore these episodes when they pop-up into your feed.
But, if you ARE cheering us on and curious about what’s been happening behind the scenes of Behind the Stays, then lend me your ears for the next few minutes
On the agenda for today:
New ways for y’all to stay connected to Behind the Stays
A big update to Sponstayneous
How hosts are using our Ping product to increase their nightly rates
The expansion of our host partner program
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Jun 6, 2023 • 1h 7min
Why Airbnb Hosts Should Invest Way More in Design — Hot Takes with Hans Lorei
Hans Lorei, Head of Design at Investmet.com, shares insights on why Airbnb hosts should invest more in design, view yards as home extensions, ensure brand alignment in purchases, and more. The discussion delves into the impact of design on guest experiences and the importance of intentional physical environments in evoking emotions. Follow for riveting and inspirational content!

Jun 2, 2023 • 1h
The Story of The Vermont A-Frame: Thoughts on Unique Stays, the Covid Boom, and Properly Leveraging Influencers
This episode is brought to you by our friends at Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!
Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way!
Meet Jason and Monique — the founders of The Vermont A-Frame…one of the OG instagram famous A-Frames in New England.
Jason grew up vacationing in Vermont, but it wasn’t until he took Monique up from Jersey for a weekend that the couple realized how special this part of the country really was.
Soon after that trip, Jason and Monique began dreaming about how they might own a vacation home in the area that they could escape to on long weekends and perhaps rent out to others on occasion.
Tune in to hear the story of how the couple found the perfect A-Frame (after visiting more than 20 others!) and transformed it into one of the most desirable vacation homes in the Green Mountain State.
In this episode, I chat with Jason and Monique about:
What it was like owning a unique stay back in 2017 and how their business has been impacted since the covid boom
The best and worst experiences they’ve had with creators and influencers
Why they often ignore their dynamic pricing tools in favor of attracting the core guest avatar
And so much more.
Book Your Stay at The Vermont A-Frame
Follow The Vermont A-Frame on Instagram
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

May 30, 2023 • 58min
How to Make Your Airbnb Go Viral on Social Media
This episode is brought to you by our friends at Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!
Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way!
Meet Nate Vietz, founder of Content House — one of the most exciting media agencies serving the short-term rental community.
After graduating from high school, Nate began working as a line cook. He loved the creative outlet that cooking offered so much so that he wound up starting his own meal prepping business.
And then covid hit…and, overnight, Nate’s entire business model had to shift. It was stressful to say the least, but it was this world-changing moment that inspired him to pause and think about what he really wanted to do in the next chapter of his life.
Tune in to hear the story behind the opportunity Nate saw to help hospitality entrepreneurs build their brands on social media through a unique approach to content creation, social media strategy, and audience development.
In this episode, Nate and I discuss:
How he convinced internet-famous Airbnb personalities like Levi Kelly and Isaac French to work with him
How he’s helped dozens of clients go viral on Instagram and TikTok
The key to creating great content that doesn’t break the bank
How to measure the value of your Airbnb’s following on social media
and much more
Discover Content House
Follow Nate on Instagram
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.