Behind the Stays

Meet Daniel Johnson, founder of Deacon Stays — a collection of curated stays near Wake Forest University.  Daniel has always been interested in real estate and investing and started his hosting as many do in the Airbnb arbitrage arena back in 2018. He thoroughly enjoyed the experience of hosting and was impressed by the returns STRs could generate compared to other real estate investments (Daniel is also a financial advisor that specializes in working with real estate investors). In this episode, Daniel and I discuss:  The surprising pros about building a collection of STRs near a college campus How to build a brand for your STR business ON the Airbnb platform  His thoughts on REITs and other more passive investment opportunities in STR funs  And how he’d approach buying right now amidst a more challenging market Connect with Daniel on LinkedIn Book a Stay at Deacon Stays This episode is brought to you by OwnerRez — the property management software most-loved by professional vacation rental mangers. If you’re in the market for a better platform to help you manage your STR portfolio, OwnerRez is offering Behind the Stays listeners 30% off the first 3 months…all you gotta to is mention Behind the Stays when talking to a team member at OwnerRez!  Also, in about 15 minutes from now, you’ll get to hear an exclusive chat I had with Tyann Marcink, an industry leader who LOVES OwnerRez.  So head on over to ownerreservations.com and give OwnerRez a good lookover! I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Sébastien Long, founder of Lodgeur — a furnished living, on-demand product that gives traveling professionals and digital nomads the service and consistency of a hotel with the spaciousness and function of a stylish home. While Sébastien has spent the better part of his professional career working big corporate jobs he actually grew up immersed in hospitality entrepreneurship — his parents owned and operated a vacation resort on the island of Corsica, just off the coast of France.  After traveling around the world working in banking for HSBC, in 2017 Sébastien was recruited to help launch Sonder in the UK. He got a front row seat to the big opportunities and big challenges of launching and scaling a consumer-facing property-management brand.  Tune in to hear the exciting story of the series of events that led him to write his master’s thesis on hospitality interior design at Cambridge, leave the UK and move to Houston, Texas, and how he built and scaled Lodgeur. Connect with Seb on LinkedIn Book a Stay with Lodgeur This episode is brought to you by OwnerRez — the property management software most-loved by professional vacation rental mangers. If you’re in the market for a better platform to help you manage your STR portfolio, OwnerRez is offering Behind the Stays listeners 30% off the first 3 months…all you gotta to is mention Behind the Stays when talking to a team member at OwnerRez!  Also, in about 15 minutes from now, you’ll get to hear an exclusive chat I had with Tyann Marcink, an industry leader who LOVES OwnerRez.  So head on over to ownerreservations.com and give OwnerRez a good lookover! I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Taylor Jones, Head of Acquisition at Techvestor and STR thought leader, shares lessons learned while building a portfolio of 100+ Airbnbs. Topics include the importance of trust and authenticity in the short-term rental industry, creating unique stays in single-family homes, the value of outdoor spaces, A.B. testing strategies, direct bookings vs OTAs, content marketing for SEO ranking, challenges faced by large property management companies, and the impact of identifying individual hosts on Airbnb.

Meet Michael Goldin, Co-Founder of the Storied Collection — an exclusive collection of historic estates, castles and other unique residences-turned-accommodations, situated across the United Kingdom and Ireland. Michael and his wife were searching for a much needed vacation as covid rules across the world began to subside. They dreamed of staying in a beautiful castle, but the search was rather difficult and the historic properties were particularly hard to find. After hours and hours of research, Michael finally found the perfect property… a property his family lineage could actually be traced to! The decision to book that property was a no brainer.  Tune into how this experiential feeling at the intersection of exploration and history led him to find co-founders to start Storied, a collection of the most richly historic and enjoyable places to stay in the world. Michael is also one of the hosts of Good Morning Hospitality — stream the weekly morning show here or wherever you get your podcasts. I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Annette Grant and Sarah Karakain from Thanks for Visiting — one of the most popular, if not THE most popular short-term rental podcasts out there.  Sarah is an actress by trade and was hustling on Broadway when Airbnb first became available in NYC.  She somehow convinced her husband to let her list their basement on Airbnb and, well, it wasn’t long before Sarah traded securing auditions for home acquisitions that she’d transform into short-term rentals. Annette is an entrepreneur by trade who has helped launch and scale multi-million dollar businesses in and around Columbus, Ohio. Today, she partners with real estate investors to help them launch and scale their short-term rental portfolios.  In the episode you’ll hear the story of how Sarah and Annette met, the founding story of Thanks for Visiting,  their thoughts on building a brand, and everything you can expect from their event TFVCON happening in Columbus, Ohio Sept 24th - 26th.  Annette and Sarah were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level.  

Today you'll re-meet Emily Padan, Ben Wolff, and Isaac French, founders of Hinter, Onera, and Live Oak Lake respectively — all three of these fine people were gracious enough to come BACK onto Behind the Stays.  In this first-of-its-kind panel podcast, this dynamic trio shares their experiences of working with hundreds of influencers and creators to promote their hospitality brands. You’ll learn what they think does and doesn’t work when collaborating with influencers, how they structure their agreements and partnerships with folks, what they think about free night stays and giveaways, the gaps they see in the Airbnb creator space, and so much more… Connect with Emily Padan on Instagram, Twitter, and LinkedIn Connect with Isaac French on Instagram, Twitter, and LinkedIn Connect with  Ben Wolff on Instagram, Twitter, and LinkedIn  This episode is brought to you by our friends at Minoan.  Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!  Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you their way! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.  

Julia Rossi, former Shark Tank contestant, shares her journey from launching a children's product to creating shoppable Airbnb spaces. She discusses the importance of design in hospitality, leveraging Airbnb spaces for more than just accommodation, and her transition from corporate sales to entrepreneurship. Rossi's insights on brand partnerships, innovative design strategies, and the significance of collaborations in the short-term rental industry make for an inspiring listen.

Please give a quick thank you to our sponsor for today’s episode, OwnerRez — the most loved and trusted property management software by professional vacation rental managers on the market.  Some of my best friends in the industry swear by OwnerRez so I’d highly encourage you to check them out and be sure to tell them that Zach from Behind the Stays sent you their way and they’ll give you an exclusive discount when you decide to purchase their software. Meet Kevin Reardon, founder of The Shore House Hotel — a beachside lifestyle retreat built from a mid-century motel in North Wildwood, NJ. Kevin grew up in a blue collar family.  His idea of “success” looked like working on Wall Street, become a doctor, or becoming a lawyer, so after graduating from undergrad, he decided to pursue law and wound up getting his JD from the University of Pennsylvania. After a couple of years working at a very prestigious firm, Kevin decided that what he really wanted to do was get into hospitality…becoming a hotelier was what he’d dream about on nights and weekends in-between very late nights at his firm’s office.  And then an opportunity to buy a fairly rundown motel on the Jersey shore presented itself.  And there was something about this particular motel that seemed to speak to Kevin…so, he raised a little bit of money from friends and family and decided to take the plunge. Tune in to hear the story of how Kevin build The Shore House Hotel, why he thinks STR owners and operators can make great hoteliers, and what his hot takes on the future of travel and hospitality look like. Follow The Shore House Hotel on Instagram About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Meet Adam Norko, a former marine turned hospitality marketer extraordinaire. Adam has spent the last two decades working in sales and marketing for a number of hospitality brands — everything from the PropTech side of the house to leading growth at vacation rental and STR management companies. In this conversation, Adam and I talk about how marketing has evolved in the vacation rental industry, what shifts the smartest hosts are making right now to prepare for the next generation of guests, the opportunities that exist for entrepreneurs to build new brands and companies in the space, whether or not the future of hospitality is boutique, and so much more. Adam is a wicked smart, wonderfully dynamic, and humbly passionate guy — y’all are going to love this episode.  Oh, and before we dive in, I want to give a quick thank you to our sponsor for today’s episode, OwnerRez — the most loved and trusted property management software by professional vacation rental managers on the market.  Some of my best friends in the industry swear by OwnerRez so I’d highly encourage you to check them out and be sure to tell them that Zach from Behind the Stays sent you their way and they’ll give you an exclusive discount when you decide to purchase their software. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Samantha Pike, founder of The Hosting Societe, discusses her journey from Instagram to creating a private club for exceptional hosts. She highlights the importance of curated experiences, exclusive communities, and the future of hospitality. The podcast dives into the challenges of boutique accommodation design, innovative hosting solutions, and the transformative power of personalized stays.