Behind the Stays

Zach Busekrus
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Sep 19, 2023 • 56min

How to Build the Next Generation of STR Management Companies

Meet Jacob Mueller, Co-Founder and CEO of Renjoy — a next generation short-term rental management firm based in Colorado Springs. Growing up, Jacob never would’ve guessed he’d be an entrepreneur, he studied economics in college and thought he’d go into policy.  But during his senior year, Jacob had the opportunity to work on a school project as a part of his thesis that revolved around launching a business in rural Michigan — and while he couldn’t have known it at the time, this project would inspire him to leave his dreams of working in Washington DC to own and operate businesses.  After graduating, Jacob wound up getting really into coffee and bought a local chain of coffee shops in the Colorado Mountains. But after a couple of years of working in the restaurant businesses, Jacob desired a pivot — and so he began binging episodes of Bigger Pockets and learned as much as he could about real estate.  Tune in to hear the exciting story of how Jacob wound up going all in on real estate as he believes it’s one of the best ways to help people achieve financial freedom, and how this mission of his led him and two of his friends to start Renjoy and scale it to over 150 properties under management in just a couple of years. Discover Renjoy Follow Jacob on Twitter  Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Sep 15, 2023 • 55min

How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills

Meet Stephen Pellicano — a hospitality entrepreneur in the Catskills focused on building simple glamping structures with everything you need and nothing that you don’t! Stephen is a graphic designer by trade and fell in love with travel and hospitality after winning not one, but two free, round-trip tickets to Europe on British Airways as a part of a giveaway they were running back in the late 90s to promote the Concorde. This trip abroad would inspire Stephen to spend the next decade living, working, and traveling across Europe. It was during this time abroad where Stephen had his first encounter with Airbnb and while he couldn’t have known it at the time, this experience would ultimately inspire him to start a glamping hospitality business a decade later in the Catskill Mountains in New York. Follow Stephen on YouTube   Follow Stephen on Instagram   Elena's Cosmetics & Essential Oils Store   Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Sep 12, 2023 • 52min

How He Launched a Boutique Hotel for Bourbon Lovers — And Why He’s Bullish on Building for Niche Audiences.

Meet Eric Carrico — founder of the The Woodford Hotel, a boutique invisible service hotel in Versailles, Kentucky. Eric is a civil and environmental engineer by trade and has spent his career solving complex civil engineering problems for some of the largest heavy industrial earthwork construction projects in the country. After the housing crisis in 2008, Eric had the opportunity to buy a couple of properties and start his real estate investing journey. Eric’s investment journey was quite traditional until this little known start-up at the time, which we now all know as Airbnb, began expanding into the south east and the midwest. Eric being the early adopter that he is, decided to test it out…and, well, that would ultimately lead him to grow a meaningful portfolio of STRs in the great Louisville area which he’d then wind up parlaying into an experiential boutique hotel for Bourbon aficionados. Tune in to hear the dynamic story of the unique approach Eric took to launching this boutique hotel and why he believes other hospitality entrepreneurs should get bullish on hospitality offerings catered to niche audiences.  Follow Eric on Twitter Follow Eric on Instagram Follow The Woodford Hotel on Instagram Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Sep 5, 2023 • 56min

How to Build a Franchise-Worthy Hospitality Brand — The Story of Casiola

Meet Dennis Goedheid, founder and CEO of Casiola — one of the hottest vacation rental management companies in the short-term rental space. Dennis is no stranger to entrepreneurship — he started and sold two companies in his native Belgium before moving to Silicon Valley to find inspiration for his next big thing. And while he couldn’t have known it at the time, that next big thing would be a vacation rental management company based in Orlando, Florida that is helping to write the book, in real time,  on how to build such an exceptional hospitality brand that short-term rental managers from around the world want to franchise.  In this episode, Dennis and I discuss: Why Casiola builds their own software in-house Why Casiola is quick to grow regionally, but slow to grow nationally Why he’s bullish on franchising in the STR and vacation rental spaces The entrepreneurial opportunities he sees for founders in the hospitality industry Learn more about Casiola Connect with Dennis on LinkedIn This episode is brought to you by our friends at Minoan.  Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!  Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way! Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Sep 1, 2023 • 60min

He Was Airbnb’s 13th Employee — And Here’s What He Thinks the Future of the Hospitality Industry Will Look Like

Meet Justin Hauge, Co-Founder and CEO of Storied Collection — a collection of castles and historical stays across the UK and Ireland.  While Storied Collection is Justin’s first rodeo as a founder, it’s not his first rodeo working in startups. Back in 2009, Justin was hired as the 13th team employee at a little start up that had just graduated from the most prestigious of startup accelerators, Y Combinator. And, yes, you guessed it — that startup was Airbnb.  In this riveting and insightful conversation, Justin talks about the 10+ years he spent working at Airbnb and how he helped build the company into the memorable brand that it is today. Justin also shares: - The story behind the founding of his new company Storied Collection, from a slightly different perspective than what his co-founder, Michael Goldin shared a few weeks ago on this very podcast - His ideas for the opportunities he sees to build great companies in the hospitality tech space - His thoughts on memberships and loyalty programs in STRs - Some spicy takes on the future of travel and hospitality as a whole. Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Aug 29, 2023 • 36min

The Story Behind Sponstayneous and the Behind the Stays Podcast

In this special podcast episode, Zach Busekrus, host of the Behind the Stays podcast and co-founder of Sponstayneous shares the stories behind the inception of both brands. - Uncover the story of how Zach and his wife broke their lease in Washington D.C. in the fall of 2020 to live full-time on Airbnb - Discover how Sam Parr, Founder of The Hustle and host of the My First Million podcast, played a role in Sponstayneous' early growth - Hear how Guy Raz from NPR's How I Built This inspired Zach to start Behind the Stays - And get a behind-the-scenes look at what Zach and the team at Sponstayneous are building (and why they're building it!) Reach out to Zach with questions, comments, and ideas at zach@sponstayneous.com  Subscribe to Sponstayneous Sign up for Ping  Join the Sponstayneous Host Partner Program  Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCON on SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Aug 25, 2023 • 56min

Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses

Meet Daniel Johnson, founder of Deacon Stays — a collection of curated stays near Wake Forest University.  Daniel has always been interested in real estate and investing and started his hosting as many do in the Airbnb arbitrage arena back in 2018. He thoroughly enjoyed the experience of hosting and was impressed by the returns STRs could generate compared to other real estate investments (Daniel is also a financial advisor that specializes in working with real estate investors). In this episode, Daniel and I discuss:  The surprising pros about building a collection of STRs near a college campus How to build a brand for your STR business ON the Airbnb platform  His thoughts on REITs and other more passive investment opportunities in STR funs  And how he’d approach buying right now amidst a more challenging market Connect with Daniel on LinkedIn Book a Stay at Deacon Stays This episode is brought to you by OwnerRez — the property management software most-loved by professional vacation rental mangers. If you’re in the market for a better platform to help you manage your STR portfolio, OwnerRez is offering Behind the Stays listeners 30% off the first 3 months…all you gotta to is mention Behind the Stays when talking to a team member at OwnerRez!  Also, in about 15 minutes from now, you’ll get to hear an exclusive chat I had with Tyann Marcink, an industry leader who LOVES OwnerRez.  So head on over to ownerreservations.com and give OwnerRez a good lookover! I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Aug 22, 2023 • 1h 6min

He Launched Sonder in the UK — Now He’s Building Lodgeur, a Flexible Living Product in Texas

Meet Sébastien Long, founder of Lodgeur — a furnished living, on-demand product that gives traveling professionals and digital nomads the service and consistency of a hotel with the spaciousness and function of a stylish home. While Sébastien has spent the better part of his professional career working big corporate jobs he actually grew up immersed in hospitality entrepreneurship — his parents owned and operated a vacation resort on the island of Corsica, just off the coast of France.  After traveling around the world working in banking for HSBC, in 2017 Sébastien was recruited to help launch Sonder in the UK. He got a front row seat to the big opportunities and big challenges of launching and scaling a consumer-facing property-management brand.  Tune in to hear the exciting story of the series of events that led him to write his master’s thesis on hospitality interior design at Cambridge, leave the UK and move to Houston, Texas, and how he built and scaled Lodgeur. Connect with Seb on LinkedIn Book a Stay with Lodgeur This episode is brought to you by OwnerRez — the property management software most-loved by professional vacation rental mangers. If you’re in the market for a better platform to help you manage your STR portfolio, OwnerRez is offering Behind the Stays listeners 30% off the first 3 months…all you gotta to is mention Behind the Stays when talking to a team member at OwnerRez!  Also, in about 15 minutes from now, you’ll get to hear an exclusive chat I had with Tyann Marcink, an industry leader who LOVES OwnerRez.  So head on over to ownerreservations.com and give OwnerRez a good lookover! I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Aug 16, 2023 • 60min

Lessons Learned While Building a Portfolio of 100+ Airbnbs AFTER the COVID Boom — with Taylor Jones

Taylor Jones, Head of Acquisition at Techvestor and STR thought leader, shares lessons learned while building a portfolio of 100+ Airbnbs. Topics include the importance of trust and authenticity in the short-term rental industry, creating unique stays in single-family homes, the value of outdoor spaces, A.B. testing strategies, direct bookings vs OTAs, content marketing for SEO ranking, challenges faced by large property management companies, and the impact of identifying individual hosts on Airbnb.
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Aug 11, 2023 • 54min

How to Build the Future of Soft Brands in Short-Term Rentals — Michael Goldin, Storied Collection

Meet Michael Goldin, Co-Founder of the Storied Collection — an exclusive collection of historic estates, castles and other unique residences-turned-accommodations, situated across the United Kingdom and Ireland. Michael and his wife were searching for a much needed vacation as covid rules across the world began to subside. They dreamed of staying in a beautiful castle, but the search was rather difficult and the historic properties were particularly hard to find. After hours and hours of research, Michael finally found the perfect property… a property his family lineage could actually be traced to! The decision to book that property was a no brainer.  Tune into how this experiential feeling at the intersection of exploration and history led him to find co-founders to start Storied, a collection of the most richly historic and enjoyable places to stay in the world. Michael is also one of the hosts of Good Morning Hospitality — stream the weekly morning show here or wherever you get your podcasts. I want to meet you all in person! Annette and Sarah from Thanks for Visiting were kind enough to invite me to come speak at TFVCON on SEO Strategy for STR Hosts and I can’t wait to participate in this dynamic event. I’d love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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