

Behind the Stays
Zach Busekrus
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality.
Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more.
Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Mentioned books

Oct 24, 2023 • 1h 9min
The Future of Vacation Rental Management Companies — Stories and Ideas from a Former VRMA President
Meet Mike Harrington, a true legend among vacation rental managers.
Mike’s career in hospitality started by accident. After graduating from business school, Mike received a call from a recruiter to join a vacation rental management company on Hatteras Island.
He learned the ropes of the industry at this first gig, grew to love the art of the business, and eventually decided that what he really wanted was to own and operate his own vacation rental management company.
After working at one of the largest vacation rental managers in the Outer Banks, Mike decided to take the leap and founded Carolina Retreats, a vacation rental management firm that would grow to serve nearly 400 properties across the state of North Carolina.
Along the way he’d answer the call to serve his colleagues in the industry by becoming the president of VRMA, the largest professional trade association for vacation rental managers, and serving in that role for over 6 years.
While Mike had no intention of selling his business, in 2021 he got an offer from V Trips, one of the world’s most respected vacation rental management brands, that he just couldn’t refuse.
Tune in to hear the stories, lessons and insights Mike has garnered throughout his career and get an inside look at the company he’s building next.
Connect with Mike on LinkedIn
This episode is brought to you by Hostlabs — Say goodbye to the daily hassle of running your short-term rental business. Free up your time and watch your business thrive with Hostlabs. Learn more and qualify for an exclusive discount here.
Recent episodes you might enjoy:
How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills
Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses
He Was Airbnb’s 13th Employee — And Here’s What He Thinks the Future of the Hospitality Industry Will Look Like
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Oct 20, 2023 • 1h
He Built the World’s #1 Hotel Marketing Website — Now He’s Building the Hottest Community in Hospitality.
Meet Josiah Mackenzie, Founder of Hospitality Daily — a community, podcast, and email newsletter that helps hospitality professionals stay informed and inspired in this ever-changing and dynamic industry.
Josiah has spent his entire career creating, innovating and building in Hospitality. He founded a company called Hospitality Marketing Strategies which went on to become the #1 hotel marketing website in the world.
Josiah then spent several years working for hospitality tech companies leading go-to-market strategies and helping these start ups get off the ground, scale, and in some cases even get acquired.
In this conversation, Josiah and I discuss:
What STR owners and operates can learn from some of the leading boutique hoteliers about brand building and marketing
The most interesting insights he’s garnered from hosting a daily podcast
Why he’s bullish on building his brand and the Hospitality Daily community on LinkedIn
The biggest opportunities he sees for hospitality entrepreneurs today
And so much more
This episode is brought to you by our friends at OptimizeMyBnB
I’ve been trying to find someone who I think understands the platform and marketing strategy better than me that I can refer you all to…
And I’m happy to say that I think I’ve found him.
Meet Daniel Rusteen — he’s a former Airbnb employee, full-time digital nomad, and author of “Optimize Your BnB” which has sold over 50,000 copies by word-of-mouth alone.
Daniel has lived on Airbnb for more than 2,500 nights and has helped hundreds of hosts via his consulting, his program, and his thought leadership, increase their listing’s rank on Airbnb.
If you’re newer to the STR space, or if your listings are starting to drop in rank, I want to encourage you all to do one of two things — if not BOTH — of the following:
Buy Daniel’s new book, “Profitable Properties: Airbnb Insider Secrets” — you can get it on Amazon for just $10
Join Daniel’s 9-week program and he’ll teach you everything you need to know about optimizing your STR for Airbnb, VRBO, Google Search, and beyond. You can use the discount code BTS for 40% off the program between now and the end of the 2023 calendar year.
Daniel will teach you what the top 1% of short-term rental owners and managers already know about how to fully optimize their STRs across OTAs and beyond.
Recent episodes you might enjoy:
How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills
Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses
He Was Airbnb’s 13th Employee — And Here’s What He Thinks the Future of the Hospitality Industry Will Look Like
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Oct 17, 2023 • 1h 5min
How They’re Building a New Hotel Brand from Scratch
Meet Tanner Cummings — Co-founder and Owner of Thin Spaces, a new hotel brand that’s building its first micro-resort called Cypress at the foothills of the Appalachian Mountains in Jasper, Georgia.
Tanner has always loved finding issues and solving problems, which is why he spent most of his professional career working in quality assurance engineering for software companies like Calendly.
But in 2021, Tanner was bit by the entrepreneurial bug and decided to join the e-commerce start up his wife Melissa founded called, Cedar and Ink. And while the couple couldn’t have know it at the time, this venture would ultimately inspire them to dream bigger.
Tune in to hear the exciting story of why Tanner and Melissa decided to go all in on building a brand new hotel brand and what their first project, Cypress, a remarkably intentional micro-resort with luxurious and unexpected amenities will look like when it launches next year.
Connect with Tanner on LinkedIn
Follow Cypress on Instagram
Follow Tanner on Instagram
This episode is brought to you by Minoan!
Want to save 30-40% off West Elm purchase for your Airbnb? Or hundreds off of instagram famous mattresses from Bear or Purple? Then you'll want to create your free account with our partner Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money! Sign up and tell them that Zach from Behind the Stays sent you there way.
If you liked this episode, you might also like:
1. He’s An Accountant, Artist, and Airbnb Superhost — Meet Isaac French the Creator of Live Oak Lake
2. How to Build a Portfolio of 100 Single-Family Airbnbs and Transform Them into Unique Experiences
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Oct 13, 2023 • 1h 1min
He Led Corporate Communications for the FIFA World Cup in Qatar — Now He’s Building a Platform for the STR Community
Meet James Varley — Founder of the Holiday Cottage Handbook and Varley Media.
James has had an impressive career in media — taking jobs around the world to work in print, TV, radio, digital advertising and social media organizations large and small.
For the last ten years, James was living in Qatar leading corporate communications for last year’s FIFA World Cup organizing committee — how cool is that?
James first got into short-term rentals as he’d rent out his flat in London when traveling abroad for lengthy work assignments. He was amazed by how much he loved the experience of hosting and by how lucrative this asset class could be.
After the World Cup finished in Qatar, he saw a gap in the STR media space for practical, helpful content that would help property managers grow their businesses.
And, while he couldn’t have known it at the time, this observation would lead to the founding of a new platform for STR owners, operators, and media partners to connect, learn and grow.
This episode is brought to you by our friends at OptimizeMyBnB
I’ve been trying to find someone who I think understands the platform and marketing strategy better than me that I can refer you all to…
And I’m happy to say that I think I’ve found him.
Meet Daniel Rusteen — he’s a former Airbnb employee, full-time digital nomad, and author of “Optimize Your BnB” which has sold over 50,000 copies by word-of-mouth alone.
Daniel has lived on Airbnb for more than 2,500 nights and has helped hundreds of hosts via his consulting, his program, and his thought leadership, increase their listing’s rank on Airbnb.
If you’re newer to the STR space, or if your listings are starting to drop in rank, I want to encourage you all to do one of two things — if not BOTH — of the following:
Buy Daniel’s new book, “Profitable Properties: Airbnb Insider Secrets” — you can get it on Amazon for just $10
Join Daniel’s 9-week program and he’ll teach you everything you need to know about optimizing your STR for Airbnb, VRBO, Google Search, and beyond. You can use the discount code BTS for 40% off the program between now and the end of the 2023 calendar year.
Daniel will teach you what the top 1% of short-term rental owners and managers already know about how to fully optimize their STRs across OTAs and beyond.
Recent episodes you might enjoy:
How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills
Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses
He Was Airbnb’s 13th Employee — And Here’s What He Thinks the Future of the Hospitality Industry Will Look Like
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Oct 10, 2023 • 1h 10min
A Panel Discussion on the Future of Short-Term Rental Investing with Wander, Techvestor, and Arrived
"Behind the Stays" features a panel discussion on short-term rental investing with John Andrew Entwistle (Wander), Sief Khafagi (Techvestor), and Cameron Wu (Arrived). Topics include different investment strategies, the future of real estate, accessible investing, expansion plans, challenges in the industry, and potential exit strategies. Learn about the evolution of the industry and the future of travel and vacation rental investing.

Oct 6, 2023 • 59min
He Wants Everyone to Own a Mansion — The Future of Vacation Rental Ownership with John Sutton
Meet John Sutton — Co-Founder and CEO of Mansion, a new fractional ownership offering for those looking to get into short-term rental investing without needing to own or operate an Airbnb.
Before starting Mansion*, John was the Chief Digital Officer at Red Ventures — the parent company for brands like Lonely Planet, The Points Guy, Reviews.com, and many others, so it’s safe to say John knows his way around building and scaling brands at the intersection of travel, hospitality, and technology.
In this conversation, John talks about:
Mansion’s vision of making real estate investing more accessible and exciting — fun fact, you can own a piece of your own Mansion for as little as $9/share.
Some of the learnings he garnered while at Red Ventures about the future of travel and hospitality
How Mansion’s approach is different from that of Techvestor’s, Here, or Wander who have similar offerings.
And what he predicts will happen over the next 5-10 years as more of these branded, professionally managed STR funds continue to grow.
Learn more about Mansion here
Follow John Sutton on LinkedIn
This episode is brought to you by Minoan!
Want to save 30-40% off West Elm purchase for your Airbnb? Or hundreds off of instagram famous mattresses from Bear or Purple? Then you'll want to create your free account with our partner Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money! Sign up and tell them that Zach from Behind the Stays sent you there way.
Like this episode? Here are a few others you'll love:
How to Build a Portfolio of 100 Single-Family Airbnbs and Transform Them into Unique Experiences
How to Build a Franchise-Worthy Hospitality Brand — The Story of Casiola
How AI Will Enable Hospitality Entrepreneurs to Scale Their Brands (and Portfolios)
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
*The Issuer is conducting public offerings pursuant to Regulation A under the Securities Act of 1933, as amended, through this Website. The most current offering circular for Mansion Collection I is available here. Past performance is no guarantee of future results. Investments such as those on the Mansion Group platform are speculative and involve substantial risks to consider before investing, outlined in the respective offering materials and including, but not limited to, illiquidity, lack of diversification and complete loss of capital. Key risks include, but are not limited to, limited operating history, limited diversification, risk of asset damage or theft and lack of voting rights. An investment in an offering constitutes only an investment in a particular series and not in the underlying asset(s). Investors should carefully review the risks located in the respective offering materials for a more comprehensive discussion of risk.

Oct 3, 2023 • 47min
How to Build (And Then Scale) a Unique Airbnb Co-Hosting Business
Meet Jake Tucker, founder of Roav — a collection of urban and luxury retreat STRs located in the Pacific Northwest
Jake began co-hosting Airbnbs while in college as a side-hustle. He had no experience in real estate or hospitality whatsoever, but after Googling "how to make a lot of money as a college kid", he stumbled upon the plethora of rental arbitrage content on YouTube and began to binge.
When he graduated, all of his friends started getting real jobs and Jake felt pressured to do the same.
But as he thought more and more about it, the idea of working for someone else seemed untenable to Jake…
So, he decided to trust his gut and go all in on building his STR property management business. And now, just a few years later, Roav is one of the largest short-term rental hosting companies in the Inland Northwest.
Tune in to hear Jake share how he got started with his first few properties, how he navigated COVID, his tips for acquiring new property owners as customers, the pros and cons of managing both traditional STRs AND unique stays, and much more.
Book your stay with Roav
Follow Roav on Instagram
This episode is brought to you by our friends at OptimizeMyBnB
I’ve been trying to find someone who I think understands the platform and marketing strategy better than me that I can refer you all to…
And I’m happy to say that I think I’ve found him.
Meet Daniel Rusteen — he’s a former Airbnb employee, full-time digital nomad, and author of “Optimize Your BnB” which has sold over 50,000 copies by word-of-mouth alone.
Daniel has lived on Airbnb for more than 2,500 nights and has helped hundreds of hosts via his consulting, his program, and his thought leadership, increase their listing’s rank on Airbnb.
If you’re newer to the STR space, or if your listings are starting to drop in rank, I want to encourage you all to do one of two things — if not BOTH — of the following:
Buy Daniel’s new book, “Profitable Properties: Airbnb Insider Secrets” — you can get it on Amazon for just $10
Join Daniel’s 9-week program and he’ll teach you everything you need to know about optimizing your STR for Airbnb, VRBO, Google Search, and beyond. You can use the discount code BTS for 40% off the program between now and the end of the 2023 calendar year.
Daniel will teach you what the top 1% of short-term rental owners and managers already know about how to fully optimize their STRs across OTAs and beyond.
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Sep 29, 2023 • 1h
How AI Will Enable Hospitality Entrepreneurs to Scale Their Brands (and Portfolios)
Want to save 30-40% off West Elm purchase for your Airbnb? Or hundreds off of instagram famous mattresses from Bear or Purple? Then you'll want to create your free account with our partner Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money! Sign up and tell them that Zach from Behind the Stays sent you there way.
Meet Luca Zambello, Founder of Jurny, a tech company with the mission of bringing hospitality into the age of AI and Automation.
Luca was born and raised in Italy but moved to California to pursue his dreams of becoming a tech entrepreneur more than 15 years ago.
Pretty soon after arriving in LA, he stumbled into real estate and quickly realized there was massive opportunity in the short-term rental management space as Airbnb was quickly gaining popularity.
In the process of scaling his Airbnb management company to over 300 units, Luca had to change PMSes not once, not twice, but five different times! Luca was convinced that there had to be a better way to build tooling and solutions that could grow with a property manager as their business and portfolio grew.
So, he took a big risk, and left his successful management company to go all in on an idea he had for levaragin AI to create a One-Stop Shop Property Management solution to help short term rental hospitality entrepreneurs save copious amounts of time and money on operations so they can focus more time on growth.
Tune in to hear the inspiring story of how he started and scaled Jurny and how he predicts AI will enable the next generation of hospitality entrepreneurs to scale their brands, increase their revenue, and decrease their expenses in hugely significant ways.
Have you signed up for Minoan yet?
In this episode we feature a Minoan customer review from Alyson, the founder of SmartStays — discover what she loves most about Minoan and how Minoan has helped her save thousands of dollars setting up her short term rentals.
Create your totally free Minoan account here.
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Sep 26, 2023 • 59min
How to Build a Portfolio of 100 Single-Family Airbnbs and Transform Them into Unique Experiences
Want to save 30-40% off West Elm purchase for your Airbnb? Or hundreds off of instagram famous mattresses from Bear or Purple? Then you'll want to create your free account with our partner Minoan.
Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money! Sign up and tell them that Zach from Behind the Stays sent you there way.
Meet Sief Khafagi, Co-Founder of Techvestor — one of the hottest new services that allows folks to passively invest in short-term rentals.
Sief has spent his entire career working in tech, and helped scale one of Facebook’s largest engineering organizations from a couple hundred to thousands across the world.
It was during his time at Facebook where he met his now Co-Founder Sabrina who owned a couple of Airbnbs. Sief was shocked by how successful her short-term rentals were that he asked Sabrina if he could just give her money to go buy and operate his own STRs.
And, while he couldn’t have known it at the time, this ask would be the seed of the idea which would ultimately blossom into Techvestor. Today, Techvestor owns and operates nearly 100 short-term rentals in some of the country’s most desirable vacation markets.
Tune in to hear:
- the story of how Sief helped build Techvestor
- why Techvestor is bullish on single-family homes
- what their secret sauce to sourcing, designing, and launching STRs looks like
- the opportunities he sees to build new tech and new businesses in the space, and his hot takes on the future of travel and hospitality.
Learn more about Techvestor here
Have you signed up for Minoan yet?
In this episode we feature a Minoan customer review from Alyson, the founder of SmartStays — discover what she loves most about Minoan and how Minoan has helped her save thousands of dollars setting up her short term rentals.
Create your totally free Minoan account here.
Have you signed up for Ping yet?
Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings.
Sign up today at bnbping.com
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Sep 22, 2023 • 57min
Why She Left Her Successful Career in Accounting to Build a Hospitality Brand in the North Carolina Mountains
Catherine Morris left her successful career in accounting to build a hospitality brand in the North Carolina Mountains. She found the perfect plot of land through cold calling and created a unique getaway for reconnecting with loved ones and nature. The podcast discusses topics such as finding and acquiring land, maximizing investments and creating memorable stays, the importance of professionalism in hospitality, optimizing views and privacy for getaways, restoring beauty and creating connection, design features and challenges, factors of success and brand authenticity.