Reimagine

This episode tackles the issue of a creativity deficit in the sustainability movement, urging a shift from vague statistics to a more emotion-driven, visionary approach. The conversation suggests the implementation of real-time feedback mechanisms, similar to a "Fitbit for the planet," to effectively measure and adjust environmental campaigns. Such feedback loops are crucial for fostering a sense of immediate impact and accountability.The discussion also highlights the importance of concentrating efforts on singular behaviors or problems. By zeroing in on specific actions, the movement can inspire individual change without detracting from the broader systemic transformation that is urgently needed. This focused approach could stimulate more innovative thinking and emotional engagement within the sustainability movement.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This segment critiques the predominant startup incubation model that follows the Silicon Valley pattern of prioritizing capital infusion, rapid scaling, and eventual exit strategies. This model may not always align with the best interests of startup founders and might lead to businesses prioritizing investor expectations over sustainable growth.In contrast, the post-growth entrepreneurship model champions bootstrapping, steady growth, and reinvestment in the company rather than extraction for investors. This alternative approach promotes long-term sustainability and value creation, preventing companies from being set up for quick sales that can undermine their foundational principles.The conversation advocates for a fundamental shift towards better governance structures within companies. By reorienting governance, businesses can inherently address broader environmental and social issues, fostering a more holistic and responsible business ecosystem that balances profitability with societal goodReimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

In the quest to understand what drives us, dopamine stands out as a crucial chemical messenger in our brains. It acts as an early warning system, alerting us to the unknown and fueling our desire to seek out new experiences. This is not just about material gains but extends to our projects, ideas, and the constant pursuit of 'what else' is out there.This podcast episode delves into the concept of dopamine as a catalyst for creativity. It redefines the act of creation not as mere novelty but as a unique recombination of existing elements. Creativity, therefore, is deeply rooted in our biological makeup, driven by the innate urge to explore the uncharted.Dopamine doesn't just compel us to explore; it's the very essence of our creative spirit. Whether it's in the arts or the culinary world, the thrill of combining unfamiliar elements leads to innovation. However, this pursuit is not without its pitfalls. Our fascination with the new often means we leave projects unfinished as soon as the allure of the unknown wanes.Furthermore, the discussion touches on the implications of this understanding for education and personal growth. By tapping into the motivational power of dopamine, learning can become a pursuit, an adventure that naturally engages the mind. This isn't limited to conscious effort; much of our profound insights and problem-solving occur below the level of conscious thought, in the realms of the unconscious mind.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This discussion focuses on the urgent need to reshape our economic models to address the ecological crisis effectively. The current economic framework is likened to societal metabolism but is criticized for its unsustainable nature. Incremental changes are deemed insufficient; instead, radical restructuring is called for.Economists are often described as ecologically illiterate, overlooking the fact that ecology is not just an asset but a vital component of our financial system. Current economic models lack empathy and vision for nature, often simplifying ecological complexities to fit outdated economic theories.One of the key criticisms is of the Gross Domestic Product (GDP) metric. Originally developed during a financial crisis a century ago, GDP is seen as a crisis indicator rather than a measure of societal well-being. It fails to account for human suffering, valuing economic activities like medication for depression or psychological services without considering the underlying human costs.The concept of 'green growth' is challenged, with the argument that it is a fallacy in the face of the multifaceted ecological crisis. In contrast, 'degrowth' is presented not as a regression to simpler times but as a path towards maximizing efficiency and well-being with minimal environmental extraction. The focus is on redefining what is considered valuable work, moving away from capitalism's emphasis on profitability to recognize the importance of non-lucrative but socially and environmentally essential activities.The degrowth movement has evolved from activism to a more scientific approach, aiming to provide practical solutions and a viable framework for a more equitable, greener, and cleaner world. The call to action is for a 'timeout' to reassess our economic goals, moving away from autopilot towards deliberate, conscious decision-making about our economic future.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This episode delves into the concept of complementary currencies as a means to enhance community cooperation and support. It highlights the struggle of individuals within systems that lack a facilitating currency, emphasizing how traditional money's role is limited to settling debts and taxes, without fostering community interaction or growth.The conversation shifts to the potential of these alternative currencies in reviving community spirit, particularly in struggling sectors like French agriculture. These currencies could enable more meaningful exchanges and support, strengthening community bonds and collective resilience.Ultimately, the discussion underscores the idea that collaboration yields greater results than individual efforts. By embracing economic systems that encourage collective action and mutual support, societies can unlock a greater potential for innovation, progress, and well-being. The episode advocates for a shift from isolation and control towards unity and collaboration for the greater good of humanity.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This episode explores the multifaceted nature of creativity, highlighting how its essence has been overshadowed by commercial and institutional agendas. Creativity, once a vehicle for artistic expression and societal transformation, now often serves to further corporate and various group interests, losing its authentic impact.Tim Berners-Lee's creation of the internet exemplifies true creativity that changed the world without commercialization. Unlike Silicon Valley's trend of rebranding old ideas as groundbreaking innovations, Berners-Lee's approach to the internet was a revolutionary act of creation for public good, not personal gain.However, the episode also delves into the darker side of tech advancements. Companies like Facebook are critiqued for their role in undermining social connections and democratic processes. The argument is made that many of the brightest minds are now employed not to create radical new ideas, but to enhance corporate profits, often at the cost of societal well-being.The conversation shifts to discuss marginalized communities and their unique perspectives. For instance, the host shares personal experiences with the deaf community, revealing a world of insights and expressions unknown to many. This highlights the richness that lies in exploring and embracing diverse experiences.The episode concludes with a critical view of austerity measures and their impact on creativity. As budgets shrink, professionals in sectors like education and healthcare are forced to 'do more with less,' which is seen as a deceptive narrative that perpetuates inequality. It's a call to recognize our collective strength and to resist the forces that seek to divide and diminish our creative potential.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

In this episode, we delve into the expansive role of design in shaping our world. Far beyond the traditional scope of production and aesthetics, design emerges as a potent tool for solving problems, one that transcends material boundaries. The discussion pivots to the often-overlooked facets of design, highlighting that its most compelling attributes, like service design, are invisible yet impactful.The conversation challenges the outdated notion of human-centric design, advocating for a paradigm shift to include our planet as the primary stakeholder. This new perspective recognizes Earth as the end-user, demanding a redesign of business practices and product development to account for environmental consequences.A critical reflection on the ethics of design is posed, questioning the trend of companies delegating moral responsibility to select ethical boards. This practice is seen as a superficial gesture, a smokescreen that distracts from the inherent responsibility every individual and entity has towards ethical considerations.The episode suggests that in an age of information overload, the paralysis by excessive data is a real threat. It stifles our innate intuition, which should be treasured as the voice of our collective experience. The call to action is clear: question everything, consider the long-term implications of our actions, and harness design as a force for creating a greener, more sustainable future.Through this introspection, we're encouraged to extend our understanding of the present, to make decisions that honor the relationship with our future selves. In doing so, we confront a paradox: humans, uniquely aware of long-term repercussions, yet often acting in ecological ignorance. The episode urges a reconnection with our intuitive wisdom, tapping into this to guide us toward more thoughtful, conscientious design decisions.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This episode delves into the transformative concept of Doughnut Economics (DE) and its potential to redefine business operations within the context of ecological and social responsibility. At its core, DE advocates for a regenerative approach, aligning business processes with the natural cycles of the living world and emphasizing equitable distribution of value among those who contribute to its creation. The episode explores how DE aligns with many indigenous and spiritual beliefs, which inherently embrace circular principles, and contrasts this with the linear, profit-maximizing paradigms of the past. It challenges the traditional notion of shareholder capitalism, arguing for a model where companies are designed to be commercially viable, ecologically sound, and socially beneficial. The discussion also touches on human nature's dual aspects of competition and collaboration, critiquing current economic models for over-emphasizing the competitive aspect. The episode highlights the importance of systemic change over individual good deeds and offers practical advice on adopting DE principles, such as leveraging networks, speaking up, and educating others about sustainable practices. This thought-provoking conversation aims to inspire a shift towards a more holistic and sustainable approach to business, prioritizing planetary boundaries while fulfilling human needs.Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

This episode explores the foundations of technological advancement, emphasizing the importance of investment and a supportive academic environment. It highlights how regional strengths and specialties significantly influence the nature of technological progress. The discussion underscores that true innovation often arises from the public sector, including universities and research funded through grants, challenging the common notion of individual heroism driving technological breakthroughs.We further discuss the dynamics of power in technology, noting that the creators, rather than the users, often reap the most significant benefits. This concentration of power and wealth illustrates that technology is inherently directed by the values and objectives of its developers. The conversation concludes by examining how different global regions, particularly the US, China, and the EU, approach technological development, each offering unique insights into ethical usage and the unstoppable progression of green technologiesReimagine is a podcast with host Babak Behrad, brought to you by Society Lab.

Do we need nudging to more sustainable lifestyles? In this episode, we explore the what, why and how’s of behavioral insight and nudging.  Is nudging a manipulative tool used against us to consume more or the tool we need to push people towards a more sustainable lifestyle? How effective is it really? According to our expert guests, nudging can work, but it comes with a big if! Prepare to reimagine human psychology.Guests. Irmelin Berg who has a doctorate in psychology and Martine Carlson  has a background in marketing. Irmelin and Martine founded NudgeLab and work with behavioral insight and nudging with the aim of influencing people’s decision in a certain desired direction. Learning points:•You will hear that behavioral psychology (or nudging) can push people and society towards a more sustainable path. But for that to happen, we need to build better structures which enable change.  •Human reasoning and decision making is much more complex than previously presumed and our current economic models and incentives don't reflect that. •You will also hear that nudging can be manipulative. It is a powerful tool. Key is to be transparent about its end goal, and always giving people the option to opt out. Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.