Do we need nudging to more sustainable lifestyles? With Nudge Lab

Do we need nudging to more sustainable lifestyles? In this episode, we explore the what, why and how’s of behavioral insight and nudging.  Is nudging a manipulative tool used against us to consume more or the tool we need to push people towards a more sustainable lifestyle? How effective is it really? According to our expert guests, nudging can work, but it comes with a big if! Prepare to reimagine human psychology.

Guests. Irmelin Berg who has a doctorate in psychology and Martine Carlson  has a background in marketing. Irmelin and Martine founded NudgeLab and work with behavioral insight and nudging with the aim of influencing people’s decision in a certain desired direction. 

Learning points:

•You will hear that behavioral psychology (or nudging) can push people and society towards a more sustainable path. But for that to happen, we need to build better structures which enable change.

  •Human reasoning and decision making is much more complex than previously presumed and our current economic models and incentives don't reflect that. 

•You will also hear that nudging can be manipulative. It is a powerful tool. Key is to be transparent about its end goal, and always giving people the option to opt out. 

Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.