The PR Breakdown with Molly McPherson

Last week, my daughter graduated from Loyola University Chicago. After years of watching her build a life—on the field, on the sidelines, in the center of the action—she’s stepping into the real world. And like so many graduates right now, she’s walking in with drive, uncertainty, and a digital footprint that started long before her first job offer.This episode is a message to her—and to every graduate who needs a little direction that’s not sugarcoated. It’s a life list. The same one I’ve given my own kids (sometimes more than once). The same one I use with clients in crisis.In this episode:The top three questions students (and parents) ask me after every keynoteWhy your degree matters less than how well you can read a roomThe habits and mindsets that actually keep reputations intactWhat to say in your first “I don’t know what to do” moment at workAnd the one thing every Gen Z grad needs to hear—especially those shaped by the pandemic yearsThis is not motivational filler. It’s a real list for the real world. Send it to your grad. Save it for your kid. Or come back to it when your own clarity runs low.Read the entire list here on my PR Breakdown Substack: What No One Tells New Grads About Crisis Communication (And Life) If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson. A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach. Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.In this episode:The real cost of outsourcing reputation management to someone with minimal experience and maximum influenceWhy blaming the media—and the audience—always backfires, no matter how famous you areHow losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodderIf you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

A football legend avoids the one question everyone’s asking. A Hollywood power couple frames advocacy through a lens that feels just a little too curated. And a trusted draft analyst unravels on-air when his favorite prospect freefalls. This episode covers three high-profile figures—Bill Belichick, Blake Lively, and Mel Kiper Jr.—each caught in a reputational storm of their own making.The instinct to protect ego is understandable—but it’s also where most people go wrong. When public figures refuse to adapt or acknowledge the obvious, they don’t protect their image—they invite scrutiny. Whether it’s personal relationships, unresolved legal issues, or professional misfires, the damage isn’t just in the mistake. It’s in pretending the mistake doesn’t exist.Silence isn't strategy—it’s speculation fuelDoubling down rarely works when credibility’s at stakeThe Streisand Effect is still undefeatedIf you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

This episode examines Harvard University’s April 2025 letter rejecting sweeping demands from the Trump administration—an act of resistance that was principled, measured, and strategically precise.The statement didn’t chase headlines or play defense. It outlined the stakes, drew a legal and ethical line, and delivered a message that stood on mission—not fear.Listeners will hear a breakdown of how the letter was structured, why it worked, and what it signals for anyone responsible for high-stakes communication. The episode explores how transparency, when guided by values, creates reputational resilience—even under political and public pressure. Essential listening for leaders, communicators, and institutions preparing to face conflict—and determined to do it without flinching.Key Themes:Framing a public statement when the pressure is highAvoiding vague language and moral compromise in moments of riskWhy clarity and conviction are more protective than silenceLessons in structure, tone, and timing from Harvard’s strategyMentioned in this Episode:How Legal Counsel Doomed Leadership At Harvard and UPenn, Molly McPherson (Forbes.com) This Is Not Normal: What Harvard's Bold Statements Can Teach Every Leader, Molly McPherson (Substack.com | PRBreakdown.Media)Your Guide to Writing a Bold Statement When the Stakes Are High, Molly McPherson (Substack.com | PRBreakdown.Media)If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

A rocket full of high-profile women launched into space, but the real spectacle might’ve been the PR machine that sent it there. From Katy Perry floating with a daisy to Oprah crying on the ground, every moment of Blue Origin’s all-women flight felt like it was choreographed to go viral. It looked empowering on the surface, but the optics raised a bigger question: when the narrative feels off, who gets to push back—and how?This episode is a smart, strategic walkthrough of how to correct the record without igniting a firestorm. Using a therapist-backed framework from relationship expert Dr. Abby Medcalf, this breakdown lays out the emotional and tactical roadmap to tell someone they’re wrong in a way they’ll actually hear. Because calling out the spin doesn’t have to burn everything down—if you know how to land the message.What You'll Learn:The three-step framework for correcting someone without causing a blow-upWhy even seasoned communicators get stuck defending bad storiesHow to separate honest feedback from ego-driven pushbackIf you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

In this episode the spotlight is on the unexpected exit of Cristobal Tapia de Vere, the brilliant mind behind the haunting score from the hit HBO series, The White Lotus. This episode examines the emotional and professional tensions that simmer beneath the surface of creative collaborations. Shifts in tone and style aren't just about art—they're about personal identity and control. When those elements clash, trust and communication often become the collateral damage.Gain insight into how personal grievances can mutate into public challenges, especially in high-stakes environments. This episode serves a lesson about  defaulting to raw emotion in times of conflict while offering the key to maintaining strong, resilient relationships.Key Takeaways:Ego and Emotional Decisions: Personal emotions can heavily influence professional outcomes, especially in creative endeavors.Private vs. Public Disputes: Addressing disagreements internally before they become public spats is crucial for maintaining professionalism.Identity and Compromise: Balancing artistic integrity with audience expectations can lead to creative clashes and severed partnerships.If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

A communication breach within the Trump administration sparked a series of missteps that turned a minor error into a major reputational crisis. Powerful figures panicked, opting for denial rather than transparency, revealing the pitfalls of crisis management. The discussion delves into the psychological impact of denial on decision-making and the ethical responsibilities of journalists covering sensitive information. Lessons on accountability and the need for robust communication strategies emerge as vital takeaways for leaders in high-stakes situations.

Dive into the calculated media strategy of Meghan Markle as she navigates the complexities of public perception. Explore the tension between her polished content and actual emotional connection. The podcast dissects the concept of strategic vulnerability, questioning if it fosters real engagement or simply skirts deeper truths. With insights on relatability versus authenticity, listeners are invited to reflect on the risks of manufactured intimacy in today’s influencer culture.

The controversy swirling around Disney’s live-action Snow White runs the gamut from casting backlash to political tension. Rachel Zegler’s modern spin on the iconic princess ignited debates over “wokeness,” while leaked photos of diverse actors playing dwarfs gave way to CGI stand-ins, triggering questions about authenticity. Meanwhile, Gal Gadot’s pro-Israel stance and Zegler’s pro-Palestine comments added extra fuel to the fire, turning a simple fairytale remake into a cultural flashpoint.Disney’s cautious marketing approach suggests an attempt to manage the uproar, but critics wonder if transparency and proactive engagement might have quelled the blowback. The movie itself is drawing early praise, which raises the question: does good storytelling prevail over controversy, or do larger social debates overshadow the final product?If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

In this episode, Molly McPherson takes you behind the scenes of crisis management, starting at SXSW. She reveals how this one single word came up in a week of speaking engagements. A word that can strip away layers of trust, ignite public outrage, and transform everyday moments into high-stakes dramas.Listen to real-world examples that reveal this word—from the controversial campaign to save a beloved local beaver to the corporate shakeup at Target over shifting DEI commitments. Tune in for an incisive look at how one word is fueling headlines and reshaping public perception in today’s backlash-centric media landscape.If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...