The PR Breakdown with Molly McPherson

Today’s topic is relevant to everyone who dares to engage in online dialogue, no matter our standing in the public eye. Using the ever-relevant example of ESPN’s Adam Schefter’s controversial tweet following the untimely passing of NFL quarterback, Dwayne Haskins, we tackle the great question: Delete or Not Delete That Tweet? In this episode, you’ll discover the best way to repair the damage of an insensitive tweet, as well as how to avoid such an unfortunate circumstance altogether. Tune in to hear another one of Molly’s indestructible PR tips, this time for Twitter! Key Points From This Episode: •    How an incorrect tweet can irreparably harm a reputation. •    The tweet that has ESPN’s Adam Schefter under scrutiny. •    The function of Twitter’s auto-block feature. •    The archival digging people tend to do following a controversial tweet. •    How Schefter dealt with the backlash. •    How to navigate the aftermath of an insensitive tweet and repair a soiled reputation. •    The importance of an apology. •    Molly’s indestructible PR tip for Twitter.  Tweetables:  “An incorrect tweet, whether posted on behalf of a company or on your own account can irreparably harm a reputation.” — @MollyMcPherson [0:01:36]  “What often happens when someone’s in the hot bright light of a mistake of their own doing, people not only get angry but they also start to dig.” — @MollyMcPherson [0:05:38]  “Nothing on Twitter has to stay on Twitter.” — @MollyMcPherson [0:09:37]  “When in doubt, delete or keep it in draft for a bit, see if the story changes, wait for the mood to shift. If it still feels safe, if you have thought it out, then go ahead and tweet it. However, if you have any doubt, don’t. You’ll never regret a tweet you never sent.” — @MollyMcPherson [0:11:07]  Links Mentioned in Today’s Episode: Molly McPherson Molly McPherson on Twitter Listen + Subscribe on Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word. Here are the lesser known tips on public speaking to help set you up for success. Tune in to hear a series of practical tips from an experienced speaker who isn’t afraid to dish out the inside scoop. Learn how to get the best out of your relationship with the tech team, how to cover your bases with a rehearsal run-through, and what to put on the monitor at your feet. We talk about wardrobe faux pas, and how to choose an outfit that will make you feel comfortable while you look the part.Key Points: •    A snippet from Molly’s introduction at a recent conference she spoke at. •    How she felt while the host was setting the stage for her to speak. •    What we will discuss during today’s conversation: public speaking tips nobody tells you about. •    Tip number one: listen to the tech people’s advice, but don’t let them run your presentation. •    Why she recommends having a backup deck with you in case of last minute changes. •    Tip number two: have a rehearsal run-through. •    Tip number three: don’t have bullets or anything you have to read on the monitor. •    Why it’s a great idea to have a buffer slide. •    Tip number four: don’t make your wardrobe a part of your talk. •    Tip number five: dress for the temperature. •    This week’s indestructible tip: have a person in the crowd who is going to manage your reputation.  Tweetables: “You should have a backup deck with you. Sometimes in the transfer they could lose fonts, perhaps video, didn't make its way onto the deck, and you're going to have to make those last minute adjustments.” — @MollyMcPherson[0:06:10] “Wear a wardrobe or pick a wardrobe that has flexibility to it, that you feel comfortable in it and you won't have any malfunctions.” — @MollyMcPherson[0:19:50] “For every talk, it helps to have a person. What I mean by that is a person who's going to help manage your reputation.” — @MollyMcPherson[0:20:42] “What we want when you are speaking is someone who feels indestructible.” — Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has clearly stolen the headlines and overshadowed the entire night. The situation provides a great opportunity to look at how a crisis unfolds in real-time in the contemporary climate and the role of social and digital media in the process of public response. One of the main questions that arise, especially through the lens of PR, is around the short- and long-term effects that this will have on both of the actors' careers. Tuning into this episode, you can expect a brief look at what actually happened, why it might have happened in the way that it did, what this will mean for those involved, and some thoughts on the best ways that the PR teams can help their clients respond. Key Points From This Episode: •    A quick replay and recap of the event in question on Oscar night. •    The different strengths of TikTok, Twitter, and Instagram for posting content. •    Some of the responses and comments online to Will Smith's actions. •    A clip of Will Smith's acceptance speech after winning the Best Actor Oscar. •    Thoughts on the effects of the incident on Chris Rock's career and reputation. •    What this means for Will Smith going forward for the rest of award season, and his career. •    Putting the event in the context of the last two years and the Black Lives Matter movement.  •    The PR teams that will be helping both actors with their responses.  •    A theory on Will Smith's mindset going into the award show and how this played out.  •    Final thoughts on the aftermath of Oscar night for the two actors. •    Today's Indestructible PR Tip: the dangers of out-of-control emotions, and the importance of accountability. Tweetables: “There's certainly a lot of commentary about the Oscars. But what happened with Will Smith and Chris Rock, it doesn't even matter who won.” — @MollyMcPherson [0:08:The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Ever wondered what it takes to get your own Wikipedia page?Here's the short answer: it's not as easy as you think. In this episode, we get into the details about one of the most visited websites in the world and why outsourcing might be your best option for getting a Wikipedia page of your own.  Andrew Burnett, co-founder of Lumino Digital, talks about why many people struggle with the rules and guidelines for creating a Wikipedia page, as well as why many people are even eligible to have a Wikipedia page.This week's episode: Who are the people behind Wikipedia? The wrong way to use WikipediaSourcing: How does it work?Listen + Subscribe on Spotify or Apple PodcastsThe media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Let's start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and  potentially dangerous if you overshare information. However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.Listen to tikTok in 10 minutes (or close to it). Follow me on TikTok. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone. In this episode, why the 'selfie' is a powerful weapon for anyone in battle. Mention in the EpisodeMolly McPherson on TikTok @mollybmcp"I think I have found my favorite clip ever for media training." - @mollybmcpListen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Wondering if it's okay to keep marketing during times of unrest? Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from Russia's attack on Ukraine. But it turns out, people are still interested in your products and services - they just need them delivered in a different way right now. We know it's hard to stay positive watching, but that doesn't mean your business has to stop. In fact, we think it's more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.In this episode, how you can keep marketing during times of unrest. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn't necessary for your organization, knowing how to handle it is always helpful for communicators. In this episode, we'll discuss how to craft a media advisory: What is the point of writing an advisory and how to structure it. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

What happens when self-help influencers can't seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement. From a viral bikini photo to a failed book tour that led to a two-hour manic rant, what transpired from a business and PR perspective that negatively impacted the joint Hollis brand?In this episode, David Irwin, a marketing and social media expert from Toronto (via Ireland), joins the discussion about the unraveling of the Hollis brand, business, and marriage. Mentioned in this episode: Watch the Podcast Livestream on YouTube#PRLunch Hour on Twitter Spaces. 12pm ET every Friday. Girl, Wash Your Timeline (NY Times, 29 April 2021) "They aren't scars ladies, they're stripes and you've earned them." - Facebook.com/Rachel Hollisr/hollisUncensored Rachel Hollis keynote at Rodan + Fields Conference (September 2018) Rachel Hollis keynote at UK Arbonne (September 2018) Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one. This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.  How did Goldberg and Rogan's comments help or harm their respective brands? Communicators may learn something from the public's reaction to these two well-publicized apology announcements. Mentioned in this episode: Whoopi Goldberg's apology tweet. Whoopi Goldberg's apology statement read on The View. (NBC's Today Show, 2/2/2002)Joe Rogan's apology on Instagram. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...