The PR Breakdown with Molly McPherson 202: Can Ezra Miller's Public Apology Save The Flash Movie?
Movie actor Ezra Miller recently issued an apology for a series of legal issues and assault and abuse allegations, published as an exclusive in Variety Magazine. With the DC Comics film The Flash opening in theaters next summer, there's a lot riding on this apology.
This week’s episode takes a look at Ezra Miller’s apology to evaluate whether the elements of the perfect public apology are present in it. It also includes speculation on how Warner Bros. may be trying to approach the situation and what choices they may be considering. Tune in to learn from Ezra Miller’s apology and gain a better understanding of how to write the perfect response when faced with a crisis.
Key Points From This Episode:
• Today’s topic: Whether Ezra Miller’s apology is enough to save their reputation and the movie The Flash that they are associated with.
• The question of whether trust is at risk, and how to determine what to do if it is.
• An analysis of Ezra Miller’s (or Warner Bros.’) statement and whether the five elements of the perfect response are present.
• Why euphemisms shouldn’t be used in a statement like this.
• The vagueness of the term past behavior.
• Thoughts on Ben Affleck and Robert Downey Jr. and how they came back from similar situations.
• The Indestructible PR Tip
Keywords/Tags:
Links Mentioned in Today’s Episode:
‘The Flash’ Star Ezra Miller Seeking Treatment for ‘Complex Mental Health Issues’ (EXCLUSIVE)
How to Write the Perfect Public Apology - Molly McPherson/TikTok
‘Warner Bros. Weighing Fate of ‘The Flash’ as Its Ezra Miller Problem Grows’
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly: