Join Kate Bullis and David Wiser, Managing Partners at ZRG Partners and experts in executive search for marketing roles. They dive into the common hiring pitfalls CEOs and boards face, cleverly likening them to movie plotlines like 'Death by Committee.' Discover why seeking only playbook candidates can backfire, the importance of aligning CMO roles with company goals, and lighthearted anecdotes from virtual interviews. Their insights promise to empower those looking to secure top marketing talent and avoid cinematic hiring disasters.

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more." Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris and Harris-Walz campaigns and reveals the strategies that shaped the election’s outcome.Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation. #facebookads #emailmarketing ##digitalmarketingCHAPTERS:00:00 - Adobe Summit00:41 - Introduction to the Summit01:24 - Overview of the 2020 Election02:28 - Marketing Strategies in Elections05:33 - Gary's Involvement in the Election09:42 - Understanding the Voter File11:42 - Biden Campaign's Data Resource Allocation13:33 - Media Strategies of the Biden Campaign19:15 - Scale of Biden's Media Operations22:15 - Effective Messaging Techniques24:32 - Consequences of Losing25:29 - Register for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris campaign and reveals the strategies that shaped the election’s outcome.Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation.#hubspot #facebookads #emailmarketing #hubspotmarketing #digitalmarketingCHAPTERS:00:00 - Adobe Summit00:41 - Introduction to the Summit01:24 - Overview of the 2020 Election02:28 - Marketing Strategies in Elections05:33 - Gary's Involvement in the Election09:42 - Understanding the Voter File11:42 - Biden Campaign's Data Resource Allocation13:33 - Media Strategies of the Biden Campaign19:15 - Scale of Biden's Media Operations22:15 - Effective Messaging Techniques24:32 - Consequences of Losing25:29 - Register for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at  @wearesocial  + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on  @Adobe  Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing’s most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you’ll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don’t miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 -  @Adobe  Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don’t Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today’s challenging business environment. Don’t miss this engaging discussion packed with actionable advice to elevate your marketing career.Subscribe to CMO Confidential for exclusive content and stay connected for more transformative marketing insights.#personalbrand #contentmarketing #digitalmarketing #personalbranding #socialmediamarketingCHAPTERS:00:00 - Intro02:18 - Vulnerability in Leadership04:02 - Balancing Vulnerability as a Leader06:21 - Personal Experiences with Vulnerability09:35 - Business Vulnerability: Finding the Balance14:59 - Building a Personal Brand19:59 - Impact of a Growing Personal Brand23:45 - Understanding Rebranding26:17 - Defining Completion of a Rebrand29:50 - Final Thoughts32:40 - Closing RemarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel McCarthy, a Professor of Marketing at the University of Maryland and co-founder of Theta Equity Partners, dives into the evolving landscape of food delivery subscription models. He explains how marketers can leverage these models to enhance customer lifetime value and navigate competitive dynamics. McCarthy distinguishes between 'promiscuous' and 'heavy' buyers, discussing the impact on loyalty and profitability. He also highlights the role of AI in shaping customer acquisition costs and why embracing a subscription approach could be pivotal for future success.

Kip Knight, founder of CMO Coaches and former CMO of Taco Bell, shares invaluable insights on what it means to be a successful chief marketing officer. He breaks down his concept of the 'three chiefs'—Marketing Leader, First Team Member, and Company Ambassador. Kip emphasizes the significance of storytelling, continual learning, and collaboration with other executives. Discover why being a CMO is such a challenging role and how a commitment to growth and humility can lead to true marketing leadership.

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a guinea pig feeding schedule.Discover why B2B marketing faces its biggest transformation ever in 2024. Former Atlassian CMO Carilu Dietrich joins 5-time CMO Mike Linton to break down the seismic shifts reshaping the industry.Get an insider's perspective on how AI is disrupting traditional B2B marketing strategies, from the decline of SEO to the rise of AI-powered sales development. Learn why companies are losing 15-20% of their inbound traffic and how successful marketers are adapting to this new reality.Gain valuable insights on:• How AI native companies are disrupting established software businesses• Why traditional marketing funnels are becoming obsolete• The increasing importance of human connection in B2B relationships• New strategies for video marketing and social media engagement• Practical ways to maintain growth targets with tighter budgetsPerfect for CMOs, marketing leaders, and B2B professionals looking to navigate the rapidly evolving marketing landscape. Whether you're dealing with budget constraints or exploring AI implementation, this episode provides actionable strategies for success in 2024 and beyond.#contentmarketing #marketingagainstthegrain #emailmarketing #aitools #cmoinsights2024CHAPTERS:00:00 - Intro01:40 - B2B Economy Insights05:55 - Impact of AI on Businesses09:33 - AI and Headcount Budgets12:11 - AI's Effect on Sales Budgets12:40 - Budgeting and Growth Strategies15:50 - AI Transforming Marketing19:06 - Future Trends in Events26:10 - Marketing Tests for 202528:58 - Final Thoughts: Stories and AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a captivating discussion, Dr. Peter Fader, a marketing professor at The Wharton School and co-founder of Zodiac, shares his expertise on customer lifetime value (CLTV). He dives into Warby Parker's journey, illustrating how its steady approach outperformed Peloton's rapid growth amidst market volatility. Fader explains the significance of aligning customer metrics with financial forecasts, debunking the myth that each company is unique. Get insights into how predictive analytics reshape business valuations and the critical importance of strategic customer retention.

Robert Tas, a McKinsey Marketing & Sales Partner, and Nick Primola, EVP at the Association of National Advertisers, delve into the critical divide in the marketing industry. They discuss why many CEOs remain 'non-believers' in marketing's value and the consequences of viewing it merely as a cost center. The duo emphasizes the pressing need for CMOs to align with financial outcomes and the vital role of business schools in shaping marketing education. Their insights also reveal why the CMO position is essential for driving business growth.