Cold Call

Facebook CEO Mark Zuckerberg faced a “crucible moment,” a point in his life that would test him and potentially shape him as a leader, in March 2018 when it was discovered that Cambridge Analytica had accessed data from 87 million Facebook accounts. Harvard Business School professor, and former chairman and CEO of Medtronic, Bill George discusses his case, “Facebook Confronts a Crisis of Trust” — why Zuckerberg handled the crisis as he did, the importance of earning and keeping user trust, the role of companies in protecting privacy, and the pros and cons of regulation.

Fishbowl’s founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industry. But the app is still largely limited to the consulting industry. Can they extend the app into other sectors? What’s the winning business model? Will adding employers to the mix pay off or kill the value? Harvard Business School professor Leslie John discusses her case study exploring the boundaries of social media and personal privacy, entitled “Fishbowl.”

Harvard Business School professor Geoff Jones discusses his case entitled “Helena Rubinstein, Making Up the Modern Woman,” which examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Harvard Business School professors Richard Hamermesh and Kathy Giusti discuss their case — entitled “Intermountain Healthcare: Pursuing Precision Medicine” — and its connections to their work with the Kraft Precision Medicine Accelerator.

Harvard Business School professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur behind Hershey chocolate. Topics include Hershey's childhood, the building of Hershey Town, worker dissent, Hershey's philanthropy, and the possibility of replicating his success.

Harvard Business School professor Ray Goldberg discusses his case study, “Wegmans and Listeria: Developing a Proactive Food Safety System for Produce” — how Wegmans CEO faced a food safety issue and then helped the industry determine how it could become more proactive in the future.

How deeply does the culture of a startup matter? Can it be shaped? Harvard Business School professor Jeffrey Rayport discusses his case “WeWork” regarding cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth.

Was Eastern Labs a huge success or an expensive mistake? Eastern Bank CEO Bob Rivers innovates from within by partnering with fintech entrepreneur Dan O’Malley to launch a completely automated small business lending product. Harvard Business School professor Karen Mills discusses key questions from her case, “Eastern Bank; Innovating Through Eastern Labs”: Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company?

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses his case study entitled, “Flying into the Future: HondaJet” — how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.

Feeding America is the third largest nonprofit in America, managing a network of more than 200 food banks nationwide. Harvard Business School professor Scott Duke Kominers and University of Chicago professor Canice Prendergast discuss Kominers’ case, “Feeding America (A)” — how the organization designed a marketplace that was efficient and fair for all participants.