Talking about Platforms

Understand, Design and Innovate Multi-Sided Platform Businesses Ted's bio: Ted Ladd is a full Professor of Entrepreneurship, former Global Dean of Research and former Dean of the San Francisco Campus at the Hult International Business School. He is also an Instructor of Platform Entrepreneurship at Harvard University and Stanford University. His research focuses on innovation in general and multi-sided platforms in specific, published in a range of academic and practitioner-focused channels. His most recent book, Innovating With Impact, with Alessandro Lanteri, is published by the Economist and distributed by Profile and Pegasus. He was a member of seven different startups in Silicon Valley. The most recent was acquired by Google. Link to the Platform Canvas: https://www.theplatformcanvas.com/ Link to Ted's new book "Innovating with Impact": https://www.amazon.de/gp/product/B0B3Y8FMFH/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 Ted on Linkedin: https://www.linkedin.com/in/tedladd/

Between active design and guided serendipity. Llewellyn's bio: Llewellyn D.W. Thomas holds a Ph.D. from Imperial College Business School, an M.B.A. (with Distinction) from Cass Business School, a L.L.B. (Honours) from University of Sydney and B.A. (Honours), also from University of Sydney. He also holds a Diploma in Company Direction from the Institute of Directors, London and a Professional Diploma in Marketing from the Chartered Institute of Marketing, London. Prof. Thomas’s teaching is focused on the impact of digitalization on organizations and with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. His research interests lie in the co-evolutionary processes that lead to successful digital innovation and entrepreneurship. He focuses on ecosystem creation, evolution and dynamics in digital economy contexts. Llewellyn’s research is presented regularly at top-tier conferences, including the yearly Academy of Management Conference. His work has appeared in top-tier journals, including Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Industrial and Corporate Change, and the Academy of Management Perspectives. He has also published in other journals, including Communications of the ACM, Business Horizons, and Telecommunications Policy. Link to the paper: https://www.sciencedirect.com/science/article/abs/pii/S0166497221002224?via%3Dihub Llewellyn's Google Scholar:https://scholar.google.co.uk/citations?user=t1qZ7xwAAAAJ&hl=en

Synthesising research on digital platforms and digital platform ecosystems to provide a definition that integrates both concepts. Andreas' bio: Dr. Andreas Hein Head of Research Group Digital Platforms and eGovernment at the Technical University in Munich. His research focuses on digital platforms ecosystems; business models; service ecosystems; value co-creation. Link to the paper: https://link.springer.com/article/10.1007/s12525-019-00377-4 Link to Andreas' Linkedin: https://www.linkedin.com/in/andreas-hein-84a17391/?originalSubdomain=de

Blockchain, Machine Learning and the Future of the Digital Platform JP's bio: JP Vergne examines the evolution of capitalist societies since the early 17th century. In particular, he explores how socially contested organizations affect the renewal of industries at the vanguard of the economy. His award-winning research on piracy, on the global arms industry around 9/11, and on the rise of blockchain-powered organizations has been published in leading academic journals as well as in two books. His findings have been featured in such media outlets as the Financial Times, The Globe & Mail, The Economist, Bloomberg, CBC Radio and TV, Forbes, as well as in various cryptocurrency news sources. JP has given keynote presentations at international technology conferences (e.g. Google Zeitgeist, South by Southwest, TEDx) and at high-profile corporate events. Link to the paper: https://journals.sagepub.com/doi/10.1177/2631787720977052 Link to JP's university page: https://www.mgmt.ucl.ac.uk/people/jeanphilippevergne JP's Twitter: @PirateOrg Further reading: Hsieh, Y., & Vergne, J. P. (2022). The Future of the Web? The Coordination and Early‐Stage Growth of Decentralized Platforms. Strategic Management Journal. doi:10.1002/smj.3455 Hsieh, Y., Vergne, J. P., Anderson, P., Lakhani, K., & Reitzig, M. (2018). Bitcoin and the rise of decentralized autonomous organizations. Journal of Organization Design, 7 (14). doi:10.1186/s41469-018-0038-1

Join Elizabeth J. Altman, an associate professor and former industry executive, as she delves into the evolving landscape of workforce ecosystems. She shares insights from her extensive career at Motorola and academia, discussing how platforms connect diverse groups. Discover how companies like Novartis leverage external contributors and why brand identity can enhance customer involvement. Elizabeth also addresses the leadership challenges in managing these networked workforces and hints at her upcoming book on the subject.

Rebecca A. Karp, an Assistant Professor at Harvard Business School, dives deep into platform strategies and governance. She illustrates how IBM's Eclipse platform opened up to accelerate development, balancing openness with quality controls. Karp discusses the implications for creators in today’s digital landscape, arguing that engaging them in governance could enhance platform appeal. She also highlights challenges for streaming platforms like Twitch and explores the future of creator economies, complementors, and ecosystem competition.

Competition, incentives, and the future of digital platforms in light of emerging blockchain and web3 technologies. Hanna's bio: Hanna Halaburda joined New York University Stern School of Business as an Associate Professor of Technology, Operations and Statistics in September 2019. In her research, Professor Halaburda studies how technology changes economic forces and thus affects business models and interactions in the marketplace. One strand of her work focuses on competition between digital platforms. Since 2011, she has built a research program in digital currencies and blockchain technologies, including analyses of incentives in consensus protocols, cryptocurrency adoption, smart contracts, and token issuance. Professor Halaburda’s work has been published in Management Science, RAND, American Economic Journal, Games and Economic Behavior, and other academic journals. In 2015 she co-authored Beyond Bitcoin: The Economics of Digital Currency, the first book analyzing digital currencies from the economic perspective. The book’s 2nd edition, co-authored with Miklos Sarvary and Guillaume Haeringer, was published by Palgrave Macmillan in 2022. Prior to joining NYU Stern, Professor Halaburda was an Assistant Professor at Harvard Business School, and a senior economist at the Bank of Canada. She holds Master’s degrees in Economics from the Warsaw School of Economics and in Philosophy from Warsaw University, and a PhD in Economics from Northwestern University. Link to the paper: https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2020.3636 Hanna's Linkedin: https://www.linkedin.com/in/hanna-halaburda-7b368b12/ Hanna's Twitter: @hannahalaburda Link to Hanna's book Beyond Bitcoin: https://www.amazon.com/Beyond-Bitcoin_-Economics-of-Digital-Currencies-and-Blockchain-Technologies/dp/3030889300

How digital platforms are overtaking the state and how we can regain control Vili's bio: Vili Lehdonvirta is a Professor of Economic Sociology and Digital Social Research at the Oxford Internet Institute, University of Oxford. His research examines how digital technologies are used to reshape the organization of economic activities in society, from gig platforms to online marketplaces and virtual currencies to crowdfunding. Link to the book, Cloud Empires: https://mitpress.mit.edu/9780262047227/cloud-empires/ Vili's website at the OII: https://www.oii.ox.ac.uk/people/profiles/vili-lehdonvirta/ Vili at Twitter: @ViliLe Vili at Linkedin: https://www.linkedin.com/in/vililehdonvirta/

The skills platform professionals need, why there should be a Platform-MBA and how the emerging fields of decentralisation, NFTs and the Metaverse will increase the demand for people with a future-proof knowledge and skillset. Peter's Bio: Peter C. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at large global enterprises including General Electric, KPMG and IHS/CERA. Recognizing the strategic significance of platforms more than a decade ago, he led and published the first global survey of platform companies. He has served as co-chair of the MIT Platform Strategy Summit since 2016. Peter is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. Peter received his BA from Hampshire College and his master’s degree and PhD degree from MIT. (from https://platformstrategyinstitute.com/about-us/) Peter's Linkedin: https://www.linkedin.com/in/peter-c-evans-phd-217b8 Peter on Twitter: https://twitter.com/pevans_c MyLearningNFT: https://mylearningnft.com/ The MIT Platform Strategy Summit: https://ide.mit.edu/events/2022-mit-platform-strategy-summit/

In this enlightening discussion, Grace Gu, an Assistant Professor of Information Systems at Boston College, delves into the paradox of trust in online platforms. She reveals how increasing consumer trust can ironically lead to disintermediation, where users might choose to bypass platforms altogether. Grace shares insights from her research on freelance marketplaces, emphasizing the potential risks involved with avoiding platform fees. She also explores strategic redesigns that can enhance customer retention and the future dynamics of platform interactions across industries.