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The Loop

Latest episodes

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May 7, 2024 • 50min

Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.
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Apr 30, 2024 • 36min

Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.
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Apr 23, 2024 • 41min

Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.
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Apr 16, 2024 • 48min

Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.
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Apr 9, 2024 • 56min

Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!
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Apr 2, 2024 • 46min

What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find out.
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Mar 26, 2024 • 43min

Challenging the meaning of brand campaigns with John James, Founder of Hybrency

John James, Founder of Hybrency, challenges the traditional view of brand campaigns in tech startups and enterprises. He discusses the complexity of brand campaigns, emphasizing the importance of promoting the brand over specific products. The podcast explores the impact of brand campaigns on organizational reputation and highlights the evolution from traditional to digital advertising strategies. James also shares insights on engaging high-profile clients using hybrid marketing approaches.
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Mar 19, 2024 • 41min

Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!
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Mar 12, 2024 • 37min

Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.
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Mar 5, 2024 • 46min

How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!

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