Perpetual Traffic

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.   Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.   Listen in for some valuable tips on following up quickly and getting consumers to take action.   IN THIS EPISODE YOU’LL LEARN: How to map out a simple, effective follow-up sequence Why Google Business Messages is (going to be) a huge deal Tips for small businesses trying to find the best agency Why it’s important to start local before you branch out   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: HighLevel HighLevel on YouTube The Short Life of Online Sales Leads (Harvard Business Review) Google Business Messages Business Network International The Psychology of Money by Morgan Housel Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?   In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.   Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process. IN THIS EPISODE YOU’LL LEARN: How to avoid a common mistake when building your company’s avatar The best places to get research on people who don’t have your product yet The why behind Tom’s controversial opinion that control groups don’t matter How to give your creative team more time while still meeting deadlines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Choosing the right marketing agency is critically important for businesses on a growth path.   It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.   If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips. IN THIS EPISODE YOU’LL LEARN: How to get clear on what you want/need before approaching an agency  Why you shouldn’t pay huge amounts of money to an ad agency upfront  What qualifications/certifications a marketing agency needs to have  How to figure out which agencies are effective at tracking/reporting LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Solutions 8 Montessori schools Google Data Studio Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.   Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand. IN THIS EPISODE YOU’LL LEARN: How to be strategic with a smaller ad budget  How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred’s first book)   Unlevel the Playing Field (2nd book releasing soon) The Social Dilemma (Netflix)   PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.   Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU’LL LEARN: Why your business can’t survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller’s Storybrand UTM parameters   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  Mentioned in this episode:Tier 11 Data Suite

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.     Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.   IN THIS EPISODE YOU’LL LEARN: The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads  The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor’s videos   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz’s Awareness Curve Tom Breeze’s Aducate Formula AdZoola   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.   Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim? IN THIS EPISODE YOU’LL LEARN: Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.    Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out. IN THIS EPISODE YOU’LL LEARN: How to use chatbots to capture email and phone #s (real ones) with one click  Why customers are more honest and upfront with bots than humans Hot tips for killer bot sequences The inside scoop on RCS, the new open source platform on the horizon   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BotBuilders Minichat Meet Bob the BotBuilder (demo) Connect with Matt on Facebook   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.    IN THIS EPISODE YOU’LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.   YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.    Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.   IN THIS EPISODE YOU’LL LEARN: How to best ask for the click in your creative (and get people off YouTube) Why instream skippable ads are best for customer acquisition What conversion architecture is and why it’s important to focus on The single best targeting Kasim has experienced on YouTube     LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Join us LIVE for Perpetual Fridays YouTube Ad Sequencing Skippable Instream Ads Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite