Today on the Food Blogger Pro podcast, we're turning up the heat (pun intended) as we talk about some tech-geek stuff with Dr. David Darmanin from HotJar. For this episode, Bjork interviews the founder and CEO of HotJar, a revolutionary startup whose goal is to provide highly important website visitor information to web administrators (people like you and me). And the best part? It's free. Dr. David Darmanin: How Understanding Your Visitors Can Help You Build Traffic and Create an Income If you haven't implemented HotJar on your site yet, you most likely just haven't heard of it yet. What Google Analytics can't do for you (or does with way too many details), HotJar makes as simple and beautiful as you can imagine. Dr. David Darmanin, the founder and CEO of HotJar, worked for years as a professional conversion expert and as a user experience (UX) designer for websites. When you put those two skills together, you get a tool that is so easy to use your grandmother could do it, and that is so good at converting your visitors into customers or subscribers that you'll wonder how you ever survived without it. In this 57-minute episode, David reveals: The power of HotJar and what it can do for your website How understanding your visitors can get you more traffic and create more income from your blog What heat maps are and what you can learn from them (you'll be amazed!) How funneling information can tell you where your visitors are dropping off before they convert What a feedback loop is and how you can use it to increase your conversion What a net promoter score is and what it means for your blog This interview has so much important information that you'll probably want to listen to it twice. The knowledge that Dr. David shares will definitely impact how you look at your website's analytics. Resources: HotJar.com Hot Jar Action Plan foodbloggerpro.com/david If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome back to the Food Blogger Pro Podcast! For this episode, Bjork had the pleasure of talking with Sally McKenney, founder and creator of Sally's Baking Addiction. Sally McKenney on creating success, ignoring the competition, and writing cookbooks. If you haven't been over to Sally's Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She's also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of two cookbooks, Sally's Baking Addiction and the soon-to-come Sally's Candy Addiction. In this 41-minute episode, Sally reveals: Why comparing your baby blog to the big guns is not a good strategy What she attributes to her rapid success (hint: it's not luck!) How she juggled her full-time job and growing her food blog How she got a cookbook deal - and kept up her blog while writing it Where her traffic comes from And the advice she would give herself back when she started her blog This interview was such a great peek into the behind-the-scenes work that went into - and still goes into - the Sally's Baking Addiction blog. We loved learning from Sally and know you're going to love what she had to say. Resources: Sally's Baking Addiction Sally's Baking Addiction Cookbook Sally's Candy Addiction Cookbook foodbloggerpro.com/sally If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

In the second episode of the Food Blogger Pro podcast, the tables are turned while Lindsay interviews Bjork about how Food Blogger Pro got started and his tips for success. Bjork Ostrom: Non-profit opportunity seeker turned invaluable food blog resource & entrepreneur If you thought you knew Bjork, you didn't know him this well. Lindsay asks the personal questions that only a wife can get away with - like what pills he takes in the morning and can he please parse those two paragraphs down into one sentence? This fun interview helps us get to know the main guy behind Food Blogger Pro (and this podcast!) just a little bit better. In this 58-minute episode, Bjrok reveals: What his day looked like 5 years ago, and how it contrasts with today How he uses books to propel him forward in his career and personal life How Food Blogger Pro got started - and what he would change if he were to do it again His one tip for multiplying success How to outsource work so you can do more of what you enjoy Resources: 5 Minute Journal Exponential Organizations, Salim Ismail Things App The Mixergy podcast The War of Art, Steven Pressfield Smart Passive Income Bjork's Twitter bjork@foodbloggerpro.com If you have any comments, questions, or suggestions for interviews, be sure to email us at podcast@foodbloggerpro.com.

In the first podcast episode, Bjork interviews Lindsay about her food blog, Pinch of Yum, and digs deep into the motivation behind POY and how Lindsay built her blog. Lindsay Ostrom: Former 4th grade teacher turned successful food blogger, dog mom, and inspirational figure. We all know Lindsay. She's a big part of the reason we are all here right now. But how well do we really know her? How did Pinch of Yum get started? Was it's Bjork's idea in the first place? How in the world did she take her baby food blog that started on Tumbler to the beautiful & inspiring food resource that it is today? In this 58-minute episode, Lindsay tells Bjork: Just how Pinch of Yum came to be What her weekly schedule looks like The longest amount of time she went without posting Why she has been able to keep it up for over 5 years Why Technical skills aren't needed to start a food blog The reason she keeps her blog within the personal sphere And where you can get more info on the infamous and entirely adorable Sage (and what her nickname is) Resources: Pinch of Yum Pinch of Yum VIP Facebook Group Lindsay's Instagram Lindsay's Twitter If you have any comments, questions, or suggestions for interviews, be sure to email us at podcast@foodbloggerpro.com. Be sure to review us on iTunes! [[link to iTunes review]]

We are so excited to give you the very first episodes of the Food Blogger Pro Podcast. Buckle your seatbelts, because we've got a lot of awesome information here for you to listen to. First, we've got an introductory episode for you, called Episode 000: Our Beliefs, Our Hopes, and Our Dreams. In this short blurb, Bjork talks just a bit about why he is here doing this podcast, what it means for him, and what you can expect from the FBP podcast.