The Food Blogger Pro Podcast

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef. A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn't unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren't able to get anything to stick. Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around. Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what's most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights. In this episode, Dustin & Lacey share: Why they almost gave up their blog How they narrowed their focus and eliminated most of what they had worked on How an angry email inspired them to do better Why they decreased the amount of content they were putting out Why they decided to focus on video How they work together as a team and balance each other out How they approach sponsored posts when many opportunities are for processed foods Lacey's advice for getting over perfectionism with video Resources: foodbloggerpro.com/sweetpea Stripe Baremetrics ClickFunnels A Sweet Pea Chef Take Back your Health Academy Married to your Business A Sweet Pea Chef on Instagram, Facebook, Pinterest & YouTube Episode 47.5 If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 47 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jay Papasan, coauthor of the New York Times Bestseller The ONE Thing. If you're anything like me, there are always more things to do than we have time for, and prioritizing what to work on every day can be really tough. As a result, we're pulled in so many different directions working on different projects that we find it really difficult to make any measurable progress on any one thing. If this describes you, you are not alone. Jay Papasan and Gary Keller discovered that this was a problem that faced so many of their employees and coworkers at the Keller Williams Realty group. After Gary worked for years with his employees to help them discover the things they should be focusing on, he and Jay, a NYT bestselling book editor, came together to write a book about it, called The ONE Thing. Today, Jay joins Bjork in an interview that is sure to change the way you are thinking about your projects and priorities. In this episode, Jay shares: How he went from Real Estate professional to book author Why defining a single priority can help move you forward How saying no to opportunities can be relaxing How to make sure you get your priority done Whether you can make yourself a morning person How to know what to focus on when there are so many different areas of life that need attention How to take huge goals and make them manageable for today What the #1 thing is that makes people succeed Resources: TheOneThing.com JayPapasan.org If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career. While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate's already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing - before she ever had a food blog. In this interview, Kate shares a lot of tips and tricks she's learned along the way so that you, too, can try your hand at freelance writing. In this episode, Kate shares: What the hardest part of freelancing is when you're first getting started (hint - it's not just writing excellent pieces) An example pitch she recently gave a magazine (and got the job for) How to find editors to contact Whether or not you should follow up after pitching When in the process you talk about payment Whether or not you should work for free What the dynamic is between web and print media Why she's building a blog instead of just freelancing Resources: Texture app ed2010.com Ed2010 Human Resources Contact Info Media Bistro Boomerang for Gmail Six Figure Freelancing by Kelly James-Enger Will Write for Food by Diane Jacob The Anti 9–5 Guide and My So-Called Freelance Life by Michelle Goodman Kateparhamkordsmeier.com Root & Revel Kate on Twitter, Facebook, Instagram, and Pinterest If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 45 of the Food Blogger Pro podcast! Thisweek,Bjork interviews Tony Rulli from Intentional Spark aboutadvertisingon Facebook. In today's day and age, the internet can bereallynoisy. There are ads all over the place for productsyoumay or may not be interested in, all sorts of conpanies askingyouto buy their products, and more and more things to look ateveryday.So what makes you pay attention to the few things that catchyoureye? A lot of the time, what makes you pay attention isrelevancy -the thing that caught your eye has something to do withyou andsolves a problem you already have.So, if you're selling a product, promoting your company, orjustwanting to get the word out, the best way to get people topayattention is to target the right people in the first place.While this sounds complicated, Facebook actually makes itprettyeasy! Listen in to today's podcast with Tony Rulli to learnhow toleverage Facebook's powerful remarketing tools to help youcreatean income from your blog.In this episode, Tonyshares:His first foray into selling products onlineWhy Facebook ads have huge potential for food bloggersThe difference between boosting posts and runninganadvertisementHow Facebook retargeting works and who should be using itHow you can use Facebook retargeting to make money even whenyoudon't have a product to sellWhat a sales funnel is in laymen's termsHow to attract the right people as potential customersHis top 3 action items for getting started withFacebookmarketing Resources:IntentionalSpark.comIntentionalSpark.com/foodbloggerprofoodbloggerpro.com/45JimGaffigan -DisneyHowtoinstall a Facebook Pixel on your website041: Ninja Email Marketing for Bloggers with Barry Moore fromTheActive MarketerBuzzsumoIf you have any comments, questions, or suggestionsforinterviews, be sure to email them to podcast@foodbloggerpro.com.Be sure to review usoniTunes!

Welcome to episode 44 of the Food Blogger Pro podcast! This week, Bjork talks with Justine Grey about how low-traffic bloggers can make an income through affiliate marketing. Last week, Bjork interviewed Tieghan Gerard from the popular blog Half Baked Harvest about her inspiring photography, inventive recipes, and the drive that keeps her moving forward. To go listen to that episode, click here. Getting Started with Affiliate Marketing Many bloggers wonder how they can make an income from their blog when they don't have a lot of traffic. As we all know, ads pay per impression (or click), and sometimes it takes a lot of impressions to get the dollars to add up. However, bloggers with lower traffic numbers still can make money with their blogs. How? With affiliate marketing! By sharing the products they love with their readers, smaller bloggers are able to earn commissions on those products and start earning an income sooner. Justine Grey is an affiliate marketing guru, and she is here today to tell us all about the world of affiliate marketing. In this episode, Justine shares: How she ended up making affiliate marketing her career What affiliate marketing is and how it can be used to monetize your blog What an affiliate cookie is and how long it's valid Why being an affiliate isn't about selling products How you can be a better, more successful affiliate How to get a better rate for your affiliate sales What you should pay affiliates for your own products Whether or not you should use a large network like ShareASale for your affiliate network Why you shouldn't automatically add all affiliates that apply Resources: Digital Product Deilvery (DPD) Gumroad Gumroad course on FBP Best affiliate programs for food bloggers JustineGrey.com Justine on Twitter, Pinterest, and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 43 of the Food Blogger Pro podcast! This week, Bjork is bringing on an oft-requested guest, Tieghan Gerard from Half Baked Harvest! We occasionally ask in the podcast for guest requests - bloggers or other inspiring individuals that our listeners would like to hear from. One person who came up quite a few times was fellow FBP member, Tieghan Gerard. When I think of bloggers who inspire me for photography, Tieghan is definitely near the top of the list. I’ve often thought about what makes her photography so special, and in this podcast episode I finally learned what it is: mood. When Tieghan heads into a photo shoot, the first thing she thinks about is the mood that she wants to set in the photo. How will this dish make the viewer feel? And how can I protray that with a photograph? Tieghan talks about her photography process and how she sets a mood as well as a lot of other awesome info in this great podcast episode. In this episode, Tieghan shares: When she started her blog - and why What kept her going through the difficult first year What a “normal” day looks like for her How she is approaching recipe development & photography for her upcoming cookbook What she thinks about when heading into a photography shoot Where she finds inspiration for her creative recipes How many times she will make a recipe before posting it What she thinks is the most important social media platform Resources: How to shoot tethered to Lightroom Canon 5D Mark III Canon 5DS Canon 50mm f/1.4, 35mm f/2, and 24–70mm f/4 Viraltag Half Baked Harvest Half Baked Harvest on Facebook, Pinterest, Instagram, and on Snapchat as hbharvest If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog. Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog? Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade. In this episode, Clotilde shares: What she does as a food trend consultant Why she decided to write her blog in multiple languages How she prepares posts for both English and French How running a multiple language blog affects her SEO What tools she uses to help users select a language How sponsored posts and ad networks differ on her blog Why Clotilde is willing to try new things with social media Why she is so excited about live video How she prepares for a live video session Resources: 12 Amazing Instagram Accounts for Paris Lovers Snapchat & Facebook Live for Food Bloggers: 5 Reasons to Get Started Weight / Volume Conversion Chart Episode 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic Chocolate & Zucchini Chocolate & Zucchini on Twitter, Instagram, Pinterest, Snapchat, and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 41 of the Food Blogger Pro podcast! In this episode, talks with Barry Moore, an expert in email marketing. Have you ever received an email and thought, “Wow! That was just what I needed to hear right now. How did they know?” To put it simply, whoever sent that email to you at the exact time you needed to hear it is practicing something called Ninja Email Marketing, and it’s definitely something you want to get familiar with real quick. In this episode, Barry Moore from TheActiveMarketer.com talks about some ninja techniques for email marketing and how they can change the way you see your website visitors and customers - and how they see you. In this episode, Barry talks about: What it means to be an “active marketer” Why it’s a good idea to be sending emails out regularly What the different types of emails are How advanced email marketing services track your subscribers How you can use tags to send emails to the right people Where new bloggers should start with email marketing How you can use lead magnets to get more subscribers Resources: The Active Marketer ActiveCampaign SendGrid Mandrill How to install a Facebook pixel on your website Zapier ActiveCampaign Course on Udemy The Active Marketer Podcast If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting! Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcasting. Allison & Suzy started their Food Heals podcast less than a year ago and are already helping people, reaching their ideal audience, and finding huge success in the podcasting arena. They’re also making money at it. In fact, Allison & Suzy started to monetize their podcast from day one. Listen in on this episode to learn how they’ve created such great success and made podcasting a part of their business. In this episode, Allison and Suzy talk about: Their top tips for getting healthier today How they made their passion into a podcast What tools and software they use How many episodes you should have ready to go before you launch When they do their recordings during the week What you need to know about licensing music for a podcast How to determine rates for sponsorships What steps they took to start monetizing right away Resources: Audacity GarageBand Audiotechnica Pro Tools Software Hile PR 40 Screenflow Call Recorder Music Bed Fiverr Audio Blocks APM Music AudioJungle Amazon Echo Libsyn Midroll Food Heals Nation on Facebook, Twitter, and Instagram Foodhealsnation.com

Welcome to episode 39 of the Food Blogger Pro podcast! In this episode, Bjork talks with Lindsay (yes, that Lindsay) about online jealousy. There’s a big green monster in the room and no one really wants to talk about it. That monster is Jealousy, and it’s something every one of us experiences from time to time. Jealousy can be difficult to overcome, and it can even ruin you day if not controlled. Lindsay recently experienced this when she saw someone had made a video similar to one she was in the process of making. Once she realized what was going on, she took a step back and decided to think about some techniques she could use to overcome this jealousy. She took those thoughts and put them into words in a blog post on Pinch of Yum. Because this is such an important topic, Bjork asked if Lindsay could come on the podcast to talk a little more in-depth about the 12 different techniques you can use to overcome online (or offline) jealousy. In this episode, Lindsay talks about: Why unfollowing people isn’t being harsh How Bjork wishes he was like Taylor Swift How to truly find inspiration - as opposed to trying to copycat How much time you should be dedicating to creating content vs. consuming content How to use abundance mindset to combat feeling inadequate Why having non-blogger friends can be like a drink of fresh water How to turn a jealous feeling into a team feeling How gratitude can help Resources: POY Post on Jealousy Facebook News Feed Eradicator for Chrome Daring Greatly by Brené Brown If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!