Sponsored Content from a Brand's Perspective

Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective.

It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?!

The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.

In this really insightful interview, Zach shares:

• Where the DeLallo company got its roots
• What DeLallo advertising looked like back in the early days, and how they tackle it now
• What the DeLallo brand looks for in food bloggers for sponsored content
• Whether you have to work with an agency to get sponsored content
• What the actual process looks like for sponsored content
• Why DeLallo works with "brand ambassadors" instead of paying bloggers for one-off posts
• How to make your sponsored posts sound authentic
• How to get brands' attention

Resources:

• DeLallo.com
• @DeLalloFoods on Instagram, Pinterest, Facebook, Twitter
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
• Poetry Magazine
• Poetry Foundation
• Poets.org
• Our Andromeda by Brenda Shaughnessy