The Food Blogger Pro Podcast

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries We're super excited to welcome Kelly back to the podcast today! In the six years since we've last heard from her, Kelly has done… a lot. And she's here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she'll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It's a super fun, informative interview, and we hope you enjoy! In this episode, you'll learn: How Kelly turned her blog into a full-time job How to build a successful podcast from scratch as a food blogger How to know what to focus on as a content creator Where she makes her blogging income How to get TV appearances as a food blogger How she would start over today How to better understand your audience Resources: Just a Taste The Just a Taste Podcast Libsyn The Secret Ingredient Cookbook Pinch of Yum 111: How to Build a Company of One with Paul Jarvis Baked Feta Pasta Follow Kelly on Facebook and Instagram Meet the Food Blogger Pro Experts If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she's here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online. She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she's building her team in order to thrive in the work she loves to do. Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you'll learn about her most successful growth strategies in this episode. In this episode, you'll learn: What her experiences backpacking around the world was like What she changed about her life after her backpacking experience How she got into food blogging When she realized she could blog full-time The most impactful things she did to grow her brand How she grew her YouTube channel The most important metrics on YouTube Which platform is the most valuable to her and her brand What her week looks like as a creator What it's like to build a team What she expects her brand to look like in the future Her advice for her past self Resources: Rainbow Plant Life 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom StrengthsFinder Mr. Beast InfluenceKit Who Not How Follow Nisha on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic We're holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we'll teach you how to think strategically about the content that's already on your site in order to build your audience and get more traffic. You can register for free here, and if you want a bit of a preview of what we're going to share during the workshop, you're in the right place! In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic. In this episode, you'll learn: How to get registered for our FREE Less Work, More Traffic Workshop What sitemaps are How to inspect your URLs in Google Search Console What the Discover section on Google Search Console does How to make sure you have email notifications turned on What Manual Actions are How to enhance your site for search How to improve your existing content Resources: Register for our FREE Less Work, More Traffic Workshop! Google Search Console Yoast SEO Video SEO for WordPress plugin AdThrive Google App on the Google Play Store and on the Apple App Store Pinch of Yum Web Stories If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we're celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values It's a milestone episode today, and we're celebrating by talking about our core values as a company and how they impact what we do each and every day. Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we're thrilled and honored to be on this journey with you! Here's to many more episodes. 🎉 In this episode, you'll learn: The big change we're making to the podcast moving forward How we use our core values to guide our business Resources: Subscribe to our YouTube channel for weekly podcast videos! The War of Art Do the Work EOS Our first podcast episode Squadcast If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People When you're building a product or creating content, it's sometimes easy to forget that you're ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He'll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you'll learn: How Ben got his start in game designing What a product manager does Why it's important to talk to your audience Why you should understand your audience's problems and what your audience really wants How to bring value to your customers and pivot when needed The tools that Ben uses for product management The types of questions Ben asks customers Resources: Raquel Munzee 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom Clariti The Four Steps to the Epiphany: Successful Strategies for Products That Win Slickstream How does the Customer Development Model work? Simple Green Smoothies The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Zoom Google Forms Qualtrics Segment FullStory Intercom Kree Ben's customer research blog posts If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we're starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, "The E Myth Revisited." Six Takeaways from The E Myth Revisited Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business. This week's focus is on "The E Myth Revisited," a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner. In this episode, you'll learn: Why you should be ready to wear a bunch of different hats as an entrepreneur How to work on and in your business at the same time Why systems are so important in business Why you aren't the product Resources: The E Myth Revisited 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke EOS If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming. And if you want to grow your own business, have you ever considered skipping the "starting" process all-together? That's right! You can actually buy a profitable site to build and grow, and that's exactly what Chelsea is here to talk about today. She'll walk you through the entire buying process and give you tips if you're considering selling your own website. In this episode, you'll learn: How Chelsea got her start Why people would sell their sites How much you could expect from selling a website How payments for websites work How the buying and selling process works What makes a site more valuable The different types of buyers How to make secure payments when you're buying a site How taking over an ad account works How to take the first few steps in this process Resources: Her Paper Route WP Tasty SureSwift Capital Tasty Pins Genesis Framework Blogs for Sale Ezoic Quiet Light Buy then Build Follow Chelsea on Instagram here and here Get your free website valuation If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream's Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He'll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you'll learn: How Slickstream works His approach for building businesses What he thinks about the future of the web The history of Stories on the web How to repurpose your social media Stories for Web Stories The elements of a successful Web Story Why creators publish Web Stories What Google Discover is and how it works How Google Web Story views translate to website traffic How UTM tags work Resources: 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Slickstream Pinch of Yum NerdPress Web Stories, not Web Teasers Web Stories Q&A Google App on the Google Play Store and the Apple App Store How Web Stories Appear Across Google Google Search Console Web Stories plugin for WordPress Slickstream's Engagement Suite If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we're producing day in and day out –– recipes! While those other elements are important as you're working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog. That's why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog. In this episode, you'll learn: What culinary school was like Why you might want to include volume and weight measurements on your blog How to write standardized recipes for your blog How to test recipes for your blog Why having recipe testers are important How to properly credit recipe inspiration If you can over-communicate when publishing recipes Resources: Learn more about our How to Write Recipes course International Culinary Center The Great British Baking Show The Importance of Measuring Ingredients by Weight for Your Recipes King Arthur Baking Company's Ingredient Weight Chart The Flavor Bible Mr. Beast Sally's Baking Addiction Emma Duckworth Bakes Ira Glass quote Recipe Attribution from David Lebovitz 129: Forging Your Own Path with David Lebovitz Danielle Liss' content on Food Blogger Pro Get registered for our Writing Recipes Live Q&A! –– for members only Check out the Food Blogger Pro blog The Baker's Almanac Follow Leslie on Instagram, Facebook, and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs Erika has a food blog, The Pancake Princess, but her most popular posts aren't about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers' favorites. In today's episode, we're diving deep into Erika's Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you'll learn: When and why Erika started her blog How her Bake Offs works Her "formula" for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika's favorite What to expect in future Bake Offs Her advice for switching up the content you're producing on your blog Resources: The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika's Lofthouse Cookie Bake Off video Claire Saffitz's Carrot Cake recipe 5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership