Deleting content on a blog, noindexing posts, and optimizing blog category pages with Carrie Forrest.

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Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

How to Overcome a 60% Dip in Traffic 

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

In this episode, you’ll learn:

• How one of her recipes went viral, but not in a good way
• How Google updates can affect site traffic
• Why Carrie deleted 2/3 of her content
• What noindexing means
• Why you should optimize your category pages
• Why Carrie decided to build her audience on YouTube

Resources:

• 152: 6 Blogging Mistakes Made By a Veteran Food Blogger with Carrie Forrest
• Clean Eating Kitchen
• How to Make Frozen Grapes on Clean Eating Kitchen
• Healthy Meal Prep Instant Pot Cookbook
• The Quick & Easy Healthy Cookbook
• Media Wyse
• Find Casey on Food Blogger Pro
• Google Search Console
• Ahrefs
• Majestic
• 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
• Food Bloggers Central
• Follow Carrie on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership