The Ecommerce Roadmap

Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in This Episode: Why a high returning customer rate can actually stall your growth How Jen simplified her website to boost conversions The email and ad strategy that’s bringing in new customers on autopilot What she’s outsourcing (and how it’s saving her hours each week) How she hit a $20K month without running a sale What to track if you want to scale with intention—not stress RELATED LINKS: Want to see Jen’s products? Visit bearandroo.com Follow her on Instagram: @bearandroo Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue $100K Sales In One Year, By Focusing On One Thing https://thesocialsalesgirls.com/100k-sales-in-one-year-by-focusing-on-one-thing-episode-240/ The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.   Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for you. What You’ll Learn in This Episode: How to know when it’s time to shift from retention to acquisition Why choosing one product to focus on is critical The 6-part marketing plan for shining a light on your lead product What metrics to track (and what benchmarks to aim for) How to troubleshoot if you’re not seeing results yet What mindset will actually help you stick with the strategy long enough to succeed   RELATED LINKS:  Judge Me App Lucky Orange Do This If You Aren’t Reaching Your Goals https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/ Do you even know what it costs to get a new customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ How Melissa reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/ Growing your sales: what you must know first https://thesocialsalesgirls.com/growing-your-sales-what-you-must-know-first-episode-261/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

 When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important. If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop spinning and start deciding. What you’ll learn: ✔️ How to decide what your business actually needs right now ✔️ The five-question “decision filter” to help you stop spinning your wheels ✔️ What to outsource vs. what to do yourself (and how to know the difference) ✔️ How Sara paid herself instead of hiring a bookkeeper ✔️ Why doing less can help you grow more   RELATED LINKS: Sara’s Shop: steapedslow.com  Bookkeeping tools: Paper & Spark Ditch your decision fatigue. I’m giving you my framework https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.   Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next. What You’ll Learn in This Episode: Why acquiring customers is the first (and most expensive) thing to learn How to calculate your true Customer Acquisition Cost Why customer retention is your path to profitability The one Shopify metric that will tell you to shift gears How to find your “sweet spot” for growth   RELATED LINKS: How Melissa reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/ Do you even know what it costs to get a new customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ The piece of the puzzle you’ve been missing https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Episode 260: Do This If You Aren’t Reaching Your Goals If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be. In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch. Listen in and learn: How to set a goal that’s clear, measurable, and achievable  A simple way to make sure your goal actually makes sense (before you waste time on it) How to track your progress without overthinking it The single best thing you can do to stay accountable and actually finish what you start   RELATED LINKS: Click here to get your goals checklistText GOALS to +18338292305 for the worksheet! How long will it take to reach your goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ The powerful work that will get you to your goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot. What You’ll Learn: ✔️ How Trisha set clear goals for her promotion. ✔️ Her process for recruiting testers & collecting UGC. ✔️ How she monetized her email list & converted testers. ✔️ Why UGC outperforms a polished photoshoot. Related Links: Check out Trisha’s jewelry at www.trishaflanagan.com Check out Jane’s podcast here: https://fashionbrainacademy.com/category/podcasts/ Why Jane Hamill Loves The Product Tester Strategy https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ A 6 figure start-up strategy that you can use even if you’ve already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.   I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something. And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s truly the piece of the puzzle that almost everyone misses.   Come listen, onboard this advice, and it will change everything for you. Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style.  Spend an hour with me, and walk away confident that you know how to reach your sales goals. Grab Conversion School here RELATED LINKS: Grab Your Free Conversion School Calculator https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.   In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business.   Tune in and learn: 🤯 Why building your Sales Funnel is a game changer. ♻️Why you NEED to be reposting your social media content 📈How growing your audience affects your sales. _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email marketing and the role it played in her sales growth.   RELATED LINKS: [Log Cabin Vintage](https://www.logcabinvintage.com/) How Many “Eyeballs” See Your Product? https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ Here’s How To Find Your Future Buyers https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/ What Happens When You Put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ Build A Massive Audience With A Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.    Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/ How Long Will It Take You To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ Here’s What To Do Differently In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now