279: How to Scale Without Borrowing (or Breaking Your Business)

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale.

If you're not profitable now, scaling won't fix it. It'll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash.

You'll Learn:

✅ Why your first step isn't marketing—it's accounting ✅ How to know if you're really ready to scale ✅ What to look for in a bookkeeper (and how to know if they're doing it wrong) ✅ How to calculate your cost to acquire a customer ✅ How to set aside a "growth fund" so you're not scaling on fumes

Mentioned in This Episode:

Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/

Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/

Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

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