

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Mar 14, 2024 • 4min
1,673 Transforming Property Management with AI: The Future of Evictions and Legal Documents
Have you ever imagined a world where artificial intelligence takes the helm in the legal aspects of property management?

Mar 13, 2024 • 3min
1,672 Unlock the Myth of Solo Success in Multifamily Management
Have you ever believed in the #Myth that "if you want it done right, you need to do it yourself"?
In this insightful episode sponsored by @AppWorkCo we dive deep into the common business myth: "If you want it done right, do it yourself."
We challenge this notion by emphasizing the importance of investing time in training, mentoring, and coaching your team members.
With @AppWorkCo innovative approach, which includes gamification and ratings, you can motivate your service team members and transform your operations with advanced business intelligence. This strategy turns raw data into actionable insights, driving performance and retention.
Discover how moving beyond this myth can liberate you from being stuck "in" the business, allowing you to focus on working "on" your business.
Whether it's about optimizing your operations or motivating your team, AppWork offers the solutions you need.
For more invaluable insights and how to elevate your team's performance, visit appworkco.com today.
Don't fall for the lie that solo efforts are the only way to achieve excellence.
Empower your team, and watch your business thrive.
Like, subscribe, and stay tuned for more episodes where we debunk myths and bring you strategies that work in the multifamily industry.
Visit us at MultifamilyCollective.com to join our community and dive deeper into leadership and operational strategies that matter.
AppWork, team performance, business myth, multifamily management, team motivation, gamification, business intelligence, training and development, leadership, operational strategy
#AppWork #TeamPerformance #BusinessMyth #MultifamilyManagement #Leadership #Gamification #BusinessIntelligence #OperationalExcellence #Motivation #TrainingAndDevelopment#multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Mar 12, 2024 • 43min
Tim Ray | Verifast | Collective Conversations
Join host Mike Brewer and guest Tim Ray, co-founder and CEO of Verifast, to discuss the multifamily space's current verification state and the need for more efficient and accurate tenant screening processes. He offers advice for entrepreneurs facing failure and encourages them to keep swinging and learning from their experiences.
Takeaways
Verification is a critical aspect of tenant selection in the multifamily space, and more than traditional methods such as credit checks and background checks is required.
Open banking allows for the secure sharing of bank data directly from the source, enabling more accurate and efficient verification processes.
Verifast uses AI in various aspects of its verification process, including OCR technology for document processing and fraud detection.
Centralization and efficiency are key in the multifamily industry, and Verifast provides a centralized platform for income and employment verification.
The economic climate has impacted the investment landscape in PropTech, with startups needing to focus on unit economics and sustainable growth.
Entrepreneurs should embrace failure as a learning opportunity and continue to pursue their goals with determination and resilience.
Chapters
00:00 Introduction and State of Verification in the Multifamily Space
04:33 Origin Story of Verifast
08:52 Understanding Open Banking
10:49 Challenges of Sharing Bank Data and Building Trust
16:11 Using AI in Verifast's Verification Process
20:42 Partnerships and Collaboration in PropTech
28:44 The Impact of the Economic Climate on PropTech
37:25 Advice for Entrepreneurs Facing Failure
42:35 Conclusion and Contact Information
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #vmultifamilymedianetwork #timray

Mar 11, 2024 • 3min
1,670 Top Three; Bottom Three
I've used this powerful strategy for over a decade. Today, I share the 'Top 3 Bottom 3' exercise.
In this episode, brought to you by JMC Multifamily Advisors, I break down an invaluable tool for setting your next quarter's priorities straight.
The 'Top 3 Bottom 3' exercise is not just about identifying your priorities; it's about reshaping your entire approach to productivity and focus..
Join me as we explore utilizing the 'Start, Stop, Keep' method to streamline your workflows, from customer interactions to investor relations, and ensure you focus on what truly matters.
Discover tips for identifying time-consuming processes and how to leverage technology or refine systems to reclaim precious hours.
Whether planning for the upcoming quarter or setting yearly goals, my guidance will inspire you to adopt a disciplined approach to this powerful exercise.
Don't miss out on these transformative insights.
Subscribe to our channel for more multifamily marketing strategies and tips to stay ahead in this fast-paced industry.
Remember, it's not just about doing more; it's about doing what's right for your business.
Let's dive into the episode and unlock the potential of your multifamily marketing efforts in 2024!
Visit multifamilycollective.com to delve deeper into multifamily marketing wisdom and join our community of forward-thinking professionals.
multifamily marketing, Top 3 Bottom 3 strategy, productivity, time management, Q2 2024 planning, multifamily industry, business strategy, operational efficiency, start stop keep method, prioritization
#MultifamilyMarketing #BusinessStrategy #OperationalEfficiency #TimeManagement #ProductivityTips #Q22024 #Top3Bottom3 #StartStopKeep #MultifamilyCollective #Top3Bottom3Strategy #MultifamilyMarketing#multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Mar 10, 2024 • 3min
1,669 Unlocking the Power of Emotions in Multifamily Leadership
Have you ever wondered how your mood swings could catalyze your team's productivity?
In this enlightening episode, brought to you by JMC Multifamily Advisors, your go-to source for all things marketing and multifamily, we dive deep into the contagious nature of emotions and their profound impact on workplace productivity.
Visit jennifermcarter.com for more insights into the multifamily sector.
Discover how positive or negative emotions can significantly influence the atmosphere and outcomes of your meetings. Learn the importance of managing your emotions to foster a productive and positive environment, especially if you're in a leadership position. We share practical tips on recalibrating your emotional state, ensuring you bring only the best vibes into your team's space.
Whether through meditation or a few quiet moments alone, understanding and controlling the emotional aura you carry into your professional interactions can make a difference.
Tune in to find out how to harness the power of your emotions to lead with empathy, positivity, and effectiveness.
Remember to like, subscribe, and hit the notification bell to stay updated with more insights and strategies from the multifamily industry.
Your journey to becoming a more impactful leader starts here!
For more valuable content on leadership and productivity in the multifamily sector, visit multifamilycollective.com.
emotions in leadership, productivity tips, multifamily leadership, positive work environment, managing emotions, professional growth, multifamily marketing, JMC Multifamily Advisors
#Leadership #Productivity #MultifamilyLeadership #PositiveVibes #EmotionalIntelligence #TeamManagement #MultifamilyMarketing #JMCAdvisors#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi

Mar 9, 2024 • 4min
1,668 Would you Like A Bot Telling You What To Do?
In this eye-opening episode, brought to you by JMC Multifamily Advisors, we dive deep into the seismic shifts anticipated in the multifamily labor force over the next 18 to 24 months.
With a special mention of our friend Jennifer M. Carter at jennifermcarter.com, we explore how artificial intelligence is poised to revolutionize property management from the ground up.
The Future is AI-Driven: Imagine a world where your daily tasks, from service requests to inventory management, are not just influenced but dictated by AI.
This future vision sees AI seamlessly integrating into every aspect of multifamily property management, ensuring efficiency and precision in labor distribution and task allocation.
The Challenge of Technological Directives: As we navigate this transition, a pivotal question arises - how will team members adapt to being directed by technology?
This episode unpacks the potential resistance and acceptance of an AI-driven workforce, where algorithms determine workflow and productivity is constantly monitored.
Your Thoughts Matter: We're eager to hear your insights as we stand on the brink of this technological revolution. How do you see AI shaping the future of multifamily property management? Will the human element embrace or resist these changes?
Join the Conversation at MultifamilyCollective.com: For more insights and discussions on the future of multifamily living, visit our website at multifamilycollective.com. Your perspective is valuable as we collectively navigate the challenges and opportunities presented by AI in our industry.
Don't forget to Like and Subscribe: If you find this discussion intriguing, hit the like button and subscribe to our channel. Your support helps us bring more insightful content on the evolving landscape of multifamily property management.
AI in property management, multifamily workforce, future of multifamily, artificial intelligence, labor force challenges, property management technology
Hashtags: #MultifamilyManagement #ArtificialIntelligence #PropertyManagement #FutureOfWork #TechnologyInRealEstate #AIMultifamily#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi

Mar 8, 2024 • 3min
1,667 Never Compromise
Today, I remind you of something critical: never compromise your reputation for short-term business gains.
In an era where quick wins are often celebrated, the real victory lies in maintaining integrity and trust.
Here’s why your reputation isn't just important; it's your most valuable asset in the business world.
Trust Building: Your reputation lays the foundation of trust with clients, team members, and industry peers. It's the currency of credibility.
Attracts Quality Talent: A stellar reputation draws in top-notch team members, propelling your business forward with like-minded individuals.
Future Opportunities: When looking for new ventures, your reputation precedes you, opening doors to possibilities that align with your values.
Remember, pursuing quick wins at the expense of your reputation is risky and can lead to long-term losses.
Your reputation is a testament to your character and business philosophy; it speaks volumes before you even enter the room.
Let's prioritize integrity and play the long game. Your future self will thank you for the reputation you've built today.
If this message resonates with you, like this video, subscribe for more insights, and share it to spread encouragement.
Visit MultifamilyCollective.com to join our community of forward-thinking professionals.
reputation management, business integrity, trust building, long-term success, quality team, future opportunities, marketing strategies, business ethics, leadership advice.
#BusinessEthics #ReputationManagement #TrustBuilding #LongTermSuccess #Leadership #IntegrityInBusiness #QualityTeam #FutureOpportunities #MarketingStrategies#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi

Mar 7, 2024 • 3min
1,666 Dirty Socks or Apple Pie
In today's video, we draw inspiration from an intriguing analogy likened to the welcoming scent of apple pie versus the off-putting odor of smelly socks; we explore how these sensory experiences can be a metaphor for the health and appeal of a community's culture.
Just as the aroma of a home can set the tone for a visit, the atmosphere of a property can significantly influence the perception and experience of prospects and residents.
Is your property emitting a vibe that invites people in and makes them want to stay, or does it push them away at the doorstep?
We discuss the importance of cultivating an environment that exudes warmth, service, and excellence - akin to the comforting scent of apple pie baking in the oven.
Mike Brewer of MultifamilyCollective.com shares insights and encourages property management professionals to adopt this powerful analogy to foster a culture that attracts and retains residents by making them feel at home.
Whether you're an onsite property manager or part of a corporate team, understanding and implementing an "apple pie" culture is key to success in the multifamily industry.
Remember, the goal is to create an environment that's so inviting and pleasant that prospects and residents can't help but envision themselves finding a home within your community. So, let's ask ourselves: does our property smell like apple pie or smelly socks?
Don't forget to visit MultifamilyCollective.com for more insights on culture and leadership in the multifamily space.
If you found value in this discussion, please hit the like button, subscribe for more insightful content, and share your thoughts in the comments below.
Together, let's transform the multifamily space into a community everyone is eager to participate in.
multifamily culture, property management, organizational culture, customer experience, onsite experience, community building, resident retention, multifamily industry, leadership in multifamily, property management tips
#MultifamilyCulture #PropertyManagement #OrganizationalCulture #CustomerExperience #OnsiteExperience #CommunityBuilding #ResidentRetention #MultifamilyIndustry #Leadership #PropertyManagementTips#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi

Mar 6, 2024 • 3min
1,665 Navigating the Human Energy Crisis in the Multifamily Industry
Have you ever felt like you're running on empty, no matter how many cups of coffee you have?
I think an unseen crisis affects us all, and it's not what you believe.
Let's discuss tiny changes that can revolutionize your energy levels.
In today's episode of the MultifamilyCollective, we're shining a light on a crisis lurking in the shadows, especially in the multifamily space.
It's not about the gas or solar energy shortage; it's about the human energy crisis silently affecting us all post-COVID.
We discuss how the world's collective fatigue, exacerbated by energy vampires and digital addictions, impacts our daily lives and what we can do to fight back.
Key Points:
Identifying the real energy crisis: The human energy deficit in the post-COVID era.
The impact of "energy vampires" and how to protect yourself.
The crucial role of sleep hygiene for energy restoration.
Practical tips to boost your morning routine and energize your day.
Encouragement: Don't let the energy vampires win. Embrace better sleep habits, nourish your body, and prime your energy each morning. It's time to reclaim your vitality and be a beneficial presence in every aspect of your life.
Remember to like, subscribe, and hit the notification bell to stay energized with more insights from the Multifamily Collective. Your support fuels us to bring more empowering content your way.
Visit us for more: multifamilycollective.com
human energy crisis, multifamily industry, post-COVID fatigue, energy vampires, sleep hygiene, morning routine, energy boosting tips, Multifamily Collective
#HumanEnergyCrisis #MultifamilyIndustry #EnergyVampires #SleepHygiene #MorningRoutine #EnergyBoosting #MultifamilyCollective#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi

Mar 5, 2024 • 1h 8min
Dom Beveridge | 20for20 | CollectiveConversations
In this episode of CollectiveConversations, host Mike Brewer interviews Dom Beverage about the latest edition of 20 for 20.
They discuss the background and purpose of the report, which involves interviewing 20 multifamily professionals to gain insights into industry trends.
One significant finding from the 2023 edition was the prevalence of fraud in the industry, which has become a nationwide problem.
The conversation then shifts to the topic of centralization in multifamily, with a focus on leasing, administration, and maintenance.
Dom explains that while leasing and administration can be centralized and automated, maintenance tasks are more challenging to centralize due to physical constraints.
Mike and Dom discuss the potential adoption of AI and shared services in the industry's tech stack.
Their conversation covers various topics related to the multifamily industry, including tech acquisition, revenue generation opportunities, short-term rentals, data and analytics, and innovation.
The overarching theme is the focus on revenue as the top priority in 2024, driven by the challenges of an oversupply of apartments in many markets.
The discussion also highlights the importance of collaboration and the role of business intelligence in driving insights and decision-making.
The 20 for 20 report provides valuable insights into the current trends and challenges in the multifamily industry.
Takeaways
Fraud is a pervasive issue in the multifamily industry nationwide.
Centralization in multifamily is most prevalent in administration, followed by leasing and maintenance.
Shared services is a practical approach to centralization, allowing for consolidating administrative tasks, which can streamline processes and improve efficiency in the industry's tech stack.
Tech acquisition in the multifamily industry is focused on rationalizing existing technology and eliminating overlap rather than reducing spending on technology.
Revenue generation is a top priority in 2024, driven by the challenges of oversupply in many markets.
Short-term rentals are gaining traction in the industry, with different models such as Airbnb-friendly apartments and lease arbitrage being explored.
Data and analytics, particularly business intelligence, are becoming more mature in the industry, enabling collaboration and unlocking value.
Innovation and best-of-breed solutions are gaining importance, with platform vendors making advancements and competing with best-of-breed software.
The multifamily industry is experiencing a shift in focus towards revenue growth rather than just operating margin.
Chapters
00:00 Introduction and Background
02:11 Overview of 20 for 20
06:30 Highlights of 2023
11:44 Centralization in Multifamily
27:23 Changing the Tech Stack
33:35 Tech Acquisition
41:16 Revenue Generation Opportunities
44:44 Short-Term Rentals
51:45 Data and Analytics
52:42 Innovation and Best-of-Breed Solutions
01:01:08 Revenue as the Top Priority
Please like, comment, click the notification bell, and never miss an episode.
If you haven't yet found your way to the Multifamily Media Network - check it out!
www.multifamilymedianetwork.com and the YouTube channel by the same name.
Find a wealth of high-quality free multifamily education available for your consumption.
Grow your professional skill set and industry knowledge by listening to or watching this deep well of multifamily wisdom.
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi


