

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Jun 30, 2024 • 3min
1,765 Coffee Review - Commander's Palace: French Truck Coffee A Delightful Sip from New Orleans
Welcome to another coffee review on Multifamily Collective https://www.multifamilycollective.com
Today, I'm excited to share a special brew I received from my good friend, Kerry Kirby, Founder - @365ConnectCommunity 365Connect.
During my visit to the National Apartment Association's Apartmentalize 2024 in Philadelphia, Kerry continued what has become a tradition - gifting coffee!
This time, it's the Commander's Palace, a New Orleans staple known for its leading-edge Creole cuisine and vibrant Louisiana charm since 1893. Commander's Palace, in partnership with French Truck Coffee, brings us a unique blend featuring chicory, a local favorite.
Upon tasting, this coffee impresses with its light and smooth texture, making it perfect for a late afternoon or pre-dinner sip.
Its subtle chicory notes add a distinctive character without being overpowering.
On a 10-cup scale, I'd rate it a solid 7.2 cups—definitely a brew worth trying!
If you're intrigued, Commander's Palace Coffee is available on Amazon.
Give it a try, and let me know your thoughts in the comments. Don't forget to like and subscribe for more coffee reviews and multifamily insights. Cheers!
#Multifamily #PropTech #CoffeeReview #Leadership #Apartmentalize2024 #CommandersPalace #FrenchTruckCoffee #ChicoryCoffee
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 29, 2024 • 5min
1,764 Multifamily Salon
Quality time in the work context can accelerate an organization's culture-building pace.
It means giving undivided attention to individuals or groups without distractions from devices.
Quality time with team members can lead to a stronger culture and buy-in. Three ways to do this are through one-to-one interactions, collegial activities, and uninterrupted discussions.
One-to-one meetings should focus on both work and personal goals.
Collegial activities can be done in the office to help build community. Uninterrupted discussions like salons allow for open conversation and idea generation.
Takeaways:
Quality time in the work context can accelerate culture building.
Investing undivided attention in team members leads to stronger buy-in.
One-to-one interactions, collegial activities, and uninterrupted discussions are effective ways to spend quality time.
Salons provide a space for open conversation and idea generation.
Sound Bites:
"Think about quality time in the work context as something that can accelerate the pace of culture building in your organization."
"Investing quality time with your team is the best way to build a thriving culture."
"One-to-one interactions, collegial activities, and uninterrupted discussions."
quality time, work context, culture building, undivided attention, team members, one-to-one interactions, collegial activities, uninterrupted discussions, salons
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 26, 2024 • 2min
1,763 Boost Your Team's Productivity and Morale with This Simple Practice!
Do you want to improve your productivity and that of your team?
Mike Brewer shares one powerful practice with three actionable takeaways to elevate your work environment: affirmations.
When people feel seen and heard, their confidence and performance soar.
Key Takeaways:
1. **Be Intentional:** Celebrate small and monumental achievements daily.
2. **Frequency:** Make it a habit to recognize and acknowledge the good in others every day.
3. **Lead by Example:** As a leader, your behavior sets the tone. Start recognizing and celebrating, and watch your team follow suit.
Join us on this journey to create a positive, affirming workplace.
Like, subscribe, and stay tuned for more insights on leadership and productivity!
#leadership #Productivity #TeamMorale #Affirmations #WorkplaceCulture #PropTech #Multifamily #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 25, 2024 • 4min
1,762 Improve Your Life in Five Minutes
This episode is brought to you by theGaurantors!
Facing rising renter fraud? Don’t let fraudulent applications compromise your financial stability.
TheGuarantors provide a safety net that protects your rent roll and minimizes bad debt. Why risk it? Talk to TheGuarantors and secure your property’s financial health. Visit TheGuarantors.com/Multifamily today!
What if I told you you could significantly improve your life outcomes in five minutes daily?
This isn't a new concept, but it's a powerful one. Today, I'm sharing three small habits that can set you on the path to success.
1. **Personal Growth**: Start your day with a quick read. Books like "Vitamin B for Business" by Andy Bailey offer daily lessons that take less than five minutes. Imagine gaining valuable business insights every day and becoming more knowledgeable by the end of the year.
2. ** Exercise **: Physical activity is crucial. A brisk five-minute walk each morning can boost your energy and prepare your mind for the day ahead. It's simple yet effective.
3. **Writing**: Journaling helps you process thoughts and improve your writing skills. Spend a few minutes each day writing a sentence about anything on your mind. Over time, you'll see the benefits in your clarity and creativity.
Implement these mini habits today and watch your life transform.
If you found this video helpful, please like, subscribe, and hit the notification bell for more tips on multifamily leadership and PropTech.
#SelfImprovement #DailyHabits #SuccessTips #Leadership #PropTech #Multifamily #PersonalGrowth #Exercise #Journaling

Jun 22, 2024 • 10min
1,761 Highlight from the 2024 NAA Apartmentalize Conference | Multifamily Media Network
Join me as I share insights from the 2024 NAA Apartmentalize in Philadelphia.
This week was packed with memorable moments and valuable lessons, from rooftop gatherings to engaging keynotes.
In this episode, I dive into:
**Multifamily Media Network Event**: Celebrating our network's success at the stunning Attico rooftop bar. Huge thanks to everyone involved!
**Trade Show Extravaganza**: Exploring the bustling exhibit floor with hundreds of vendors showcasing cutting-edge PropTech solutions.
**Networking and Reunions**: Reconnecting with industry peers and forging new relationships that strengthen our tight-knit community.
**Keynote Highlights**: Inspirational stories and powerful messages that resonate with our professional and personal journeys.
**Panel Discussions**: Insightful sessions on centralization, fraud prevention, and neurodiversity, featuring industry leaders and innovators.
**Don't forget to like and subscribe** to stay updated on all things multifamily. Your support helps us bring you the latest trends and insights from the industry!
#Multifamily #PropTech #Leadership #NAAApartmentalize #Networking #Innovation #Community #RealEstate #PropertyManagement #TechTrends #Inspiration#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 22, 2024 • 4min
1,760 Is Your PM Company Sales Driven?
Unlocking the Potential of Leasing Consultants in Multifamily Housing | Sales vs. Customer Service
Hey everyone, it's Mike! In today's video, we're diving deep into an intriguing concept within the multifamily space—how we perceive and compensate leasing consultants. Are we setting them up for a fulfilling career, or just a temporary gig?
We'll explore the crucial differences between a sales-driven organization and a customer service-focused one, and discuss how these approaches impact the support and growth opportunities for leasing consultants. Is it possible to find a perfect balance, or are trade-offs inevitable?
Don't miss out on this insightful discussion that could reshape your business strategy and elevate your team's performance.
🔔 Like and subscribe for more industry insights and leadership tips!
#Multifamily #PropTech #LeasingConsultants #SalesStrategy #CustomerService #Leadership #RealEstate #PropertyManagement#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 22, 2024 • 3min
1,759 Redefining The Comp Shop - Part 2
In this episode, we get further down the road on redefining the comp shop.
Previously, we focused on understanding our competitors—those communities where we lose potential leases.
Today, we're expanding this idea.
Beyond just comparing physical amenities, we’re talking about giving our leasing consultants a real taste of the local experience.
Imagine giving each team member $1,000 to explore the neighborhood, dine at local restaurants, and shop at nearby stores.
This lived experience helps them truly understand and sell the unique advantages of our community.
But there's more.
It's crucial to consider the broader ecosystem influencing our residents.
This includes understanding their online shopping habits, media consumption, and work environments.
We can better tailor our services and amenities by studying our demographic’s daily lives, both within and beyond our physical space.
This holistic approach enhances customer service and optimizes revenue generation by fully aligning with our residents' lifestyles.
If you found this insight valuable, don’t forget to like and subscribe for more on innovative PropTech strategies and leadership tips!
**#Multifamily #PropTech #Leadership #RealEstate #CommunityLiving #LeasingStrategies #CustomerExperience #RevenueGeneration**
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 18, 2024 • 58min
1,758 KP Reddy | Shadow Ventures | MultifamilyCollective
I've had an enlightening conversation with KP Reddy about the transformative power of AI, storytelling, and critical thinking in today's tech-driven world.
Discover how AI can reshape industries and the skills you need to thrive.
Don't miss this conversation about the future of technology!
In this episode of the Multifamily Collective, we welcome KP Reddy, a renowned venture capitalist, entrepreneur, and author.
KP shares his insights on the evolving landscape of AI and its impact on various sectors, including healthcare, space travel, and entrepreneurship.
We discuss the importance of storytelling and critical thinking in navigating the AI revolution, and KP offers valuable advice for both startups and incumbents.
We explore AI's history, current applications, and future possibilities.
KP also discusses its ethical considerations and potential pitfalls, from deepfakes to job displacement.
This conversation is a must-watch for anyone interested in technology, innovation, and the future of business.
If you enjoyed this episode, please give it a thumbs up, subscribe to our channel for more insightful discussions, and hit the notification bell so you never miss an update.
For more great content, visit multifamilymedianetwork.com.
#AI #ArtificialIntelligence #Storytelling #CriticalThinking #VentureCapital #TechInnovation #Startups #BusinessFuture #HealthcareAI #SpaceTravel #Deepfakes #Entrepreneurship #MultifamilyCollective
mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 17, 2024 • 3min
1,757 Redefining the Comp Shop - Part 1
Today, we are discussing comp shops in the multifamily property management space.
You might be wondering, what exactly is a comp shop?
Simply put, it's when your team visits competing apartment communities to understand why prospects might choose them over you.
Whether these competitors are next door, down the road, or aspirational, they are anyone you might lose a lease to.
In today's market, comp shopping goes beyond just visiting these properties.
It's about immersing your sales team in the entire neighborhood experience.
Give them gift cards and send them to local spots like the taqueria across the street or the dry cleaner down the block.
This firsthand experience of the community allows them to sell your property with authentic knowledge and passion.
Investing in this type of education might cost you upfront, but the returns are immense.
Your team will be better equipped to sell the entire living experience, making your property more desirable.
If you found this insight valuable, please like this video and subscribe to our channel for more tips on multifamily property management and PropTech innovations!
#Multifamily #PropertyManagement #CompShops #PropTech #RealEstate #CommunityExperience #LeasingTips #NeighborhoodInsights#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 16, 2024 • 5min
1,756 Empowering Leasing Consultants Through Real-World Experiences
Ever wondered how a leasing consultant, who may not have the purchasing power of their affluent clients, can effectively sell luxury living experiences?
Listen to the unique approach that bridges this gap and transforms ordinary leasing consultants into luxury lifestyle experts.
In the late 2000s, we faced a challenge with our leasing consultants at a class-A luxury community.
They were fantastic individuals but lacked experience in catering to a high-end clientele.
To address this, we devised an innovative solution: We gave them cash and sent them to Nordstrom to immerse themselves in renowned customer service.
They went through the entire purchase and return process, learning firsthand the excellence expected in high-end retail.
This practical experience was invaluable.
Instead of theoretical training or role-playing, our consultants lived the luxury experience, creating a vivid picture of superior customer service.
To further enhance their understanding, we invited them to dine at The Met, a premier restaurant in downtown Seattle—on us!
This allowed them to experience top-tier service and atmosphere, allowing them to understand what our luxury clients expect.
By investing in these real-world experiences, our leasing consultants gained the insights needed to effectively serve and sell to a luxury demographic.
This approach can be tailored to various asset types, ensuring your team is always in tune with your market’s expectations.
Subscribe to our channel for more insights on Multifamily, PropTech, and leadership in the industry. Don't forget to like and share this video!
#Multifamily #PropTech #Leadership #LuxuryLeasing #CustomerService #RealEstateTraining #HighEndLiving#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork


