

Brave UX with Brendan Jarvis đșđŠ
The Space InBetween
Welcome to the Brave UX with Brendan Jarvis podcast, your go-to destination for exploring the intersection of UX research, design, and product. Do you share a passion for developing and launching products that deliver superior and ethical experiences? If so, join your host, Brendan Jarvis, as he talks to industry and thought leaders in UX, product management, and product design. Get inspired and informed, and challenge yourself to become a better leader and think outside the canvas, both in what you do and occasionally in who you are.
Episodes
Mentioned books

Jun 13, 2022 âą 1h 12min
Becky Priebe - Designing at the Edges of Technology
Becky Priebe shares what itâs like to design at the edges of technology, the role of systems thinking in design, and designâs relationship with engineering.
Highlights include:
â What drew you to practice design at the edges of technology?
â Are we getting better or worse at shaping technology for humans?
â What does giving equal value to design and engineering look like?
â Why is it important to take a systems perspective when designing?
â What does it mean to âmake spaceâ and how have you applied that?
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Who is Becky Priebe?
Becky is the VP of Innovation Design & GTM Lab 13 at MRM, a leading global marketing agency, with offices in 30 countries.
For the past 15 years, Becky has worked at the messy, exciting and emerging end of design technology, creating positive experiences for people.
Amongst other things, Beckyâs designed an entertainment system for a McClaren super car, interactive TV for Deutsche Telekom, pre-iPad era tablets for NVIDIA, and an industrial-grade AR headset for RealWear.
Becky was the co-founder of Innovative Converged Devices, where some of the technology used in SNAP AR and Microsoft HoloLens was conceptualised.
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Find Becky here:
LinkedIn: https://www.linkedin.com/in/beckypriebe/
Twitter: https://twitter.com/t3chgrrl
Website: https://www.beckypriebe.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

Jun 6, 2022 âą 1h 9min
Aditi Sharma - Building Inclusive Enterprise Design Teams
Aditi Sharma openly discusses being woman of colour in banking, how sheâs building a diverse and inclusive design culture, and why sheâs used design to dismantle injustices.
Highlights include:
â Do you carry the weight of patriarchally imposed stigma on your shoulders?
â Was it personally risky to help bring female condoms to women in India?
â Is it fair to characterise the banking industry as a boysâ club?
â Why isnât design seen as the most important or credible voice in the room?
â What do aspiring design leaders need to know about design leadership?
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Who is Aditi Sharma?
Aditi is an Executive Director of Digital Experience Design at JP Morgan Chase, a leading global financial services firm, where she is championing user-centred design and innovation in payment operations and is working to increase inclusivity, sustainability, and business growth.
Prior to joining JP Morgan Chase, Aditi was a Design Director at Accenture Interactive in New York, where she established customer-centric design programmes for clients such as Walmart, Dupont and Cargill.
A lecturer at the Pratt Institute since 2018, recognised in 2020 by Authority Magazine as an inspirational woman in STEM, and honoured by the Government of India in 2021 with the prestigious âDr. Sarojini Awardâ, Aditi is certainly someone to watch in design.
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Find Aditi here:
LinkedIn: https://www.linkedin.com/in/aditi-sharma9/
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

May 30, 2022 âą 1h 12min
Christian Crumlish - UX, Product Management and Dangerous Dogma
Christian Crumlish blows up some myths that product and UX people believe about each other and shares his insight into how designers can find themselves âat the tableâ more often.
Highlights include:
â Do you consider yourself to be UX person or a product person?
â Are UXers simply clueless when it comes to product management?
â Are product managers just beancounters in disguise?
â Where does the tension between product management and UX come from?
â How can UXers be responsible for ethics if theyâre not responsible for strategy?
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Who is Christian Crumlish?
Christian is the Benevolent Monarch of Design In Product, the UX and product management, strategy, and leadership consultancy he founded in 2019.
Through Design In Product, Christian has worked with organisations like NEST Health, EduWorks, and Listen App, and heâs currently working for the State of California as the Product Lead for COVID19.ca.gov and cannabis.ca.gov .
Prior to ascending to the throne, Christian was the VP of Product at 7 Cups, a mental health and wellbeing startup that is scaling compassion globally. There, Christian built and ran the product team, helping the company to become profitable without VC funding.
Christian is also the author of a number of books, including âDesigning Social Interfacesâ which he co-wrote with Erin Malone and, most recently, of âProduct Management for UX Peopleâ, which was published earlier this year.
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Find Christian here:
LinkedIn: https://www.linkedin.com/in/mediajunkie/
Twitter: https://twitter.com/mediajunkie
Website: https://designinproduct.com/
Community: https://bit.ly/3EWYrfg
Books:
Product Management for UX People:
https://bit.ly/39iUDsZ
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

May 23, 2022 âą 1h 13min
Susan Weinschenk, PhD - Harnessing Perfectionism and Changing Your Story
Susan Weinschenk shares a deeply personal account of why sheâs a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer.
Highlights include:
â How critical is skepticism for making effective design decisions?
â Why hasnât ethics always been part of the big tech design conversation?
â How do you help people to become comfortable with finding truth?
â Do designers understand whatâs ethical and whatâs not?
â What story are we telling ourselves that we should change?
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Who is Susan Weinschenk?
Susan is the Founder, CEO and Chief Behavioural Scientist at The Team W, a behavioural science and user experience consultancy and training company, with clients including a few companies you may have heard of before, such as Amazon, Disney and Target.
With her deep knowledge of behavioural science, underpinned by a PhD in Cognitive Psychology, and developed over 35 years in the field, Susan has shared her knowledge with audiences across the globe, at events such as UX Brighton, the USI conference, and Convey UX.
Susan is also the author of several widely respected books, that are at the intersection of behavioural science and UX design, including: Neuro Web Design: What Makes Them Click?, 100 Things Every Designer Needs to Know About People, and How To Get People to Do Stuff.
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Find Susan here:
LinkedIn: https://www.linkedin.com/in/susanweinschenk/
Twitter: https://twitter.com/thebrainlady
Website: https://theteamw.com/
YouTube: https://www.youtube.com/c/Theteamw
Podcast: https://www.humantech.theteamw.com/
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

May 16, 2022 âą 1h 29min
Michaela Mora - Building a Bridge Between Market and UX Research
Michaela Mora discusses the challenges of categorising race, why homogenous leadership is bad for businesses, and what UX researchers could learn from market research.
Highlights include:
â Why do we care about and continue to categorise race?
â How does knowing things like race and gender lead to better products?
â What is the most important decision a researcher can make?
â How does the homogenous nature of boards & C-Suites affect design?
â Why do UXers resist getting closer to âthe businessâ?
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Who is Michaela Mora?
Michaela is the Founder and President of Relevant Insights, a full-service market and UX research firm thatâs on a mission to help companies make profitable business decisions based on outstanding research insights.
Prior to founding Relevant Insights in 2007, Michaela was the Market Research Director for Blockbuster Online đŒ, where she was responsible for both qualitative and quantitative consumer and UX research, fielding more than 60 projects and delivering stellar business results.
Michaela is also a founding member of the Multicultural Insights Collective, aâŻpartnership of veteran researchers from different racial, generational, and geographicâŻbackgrounds, who collaborate on large-scale multicultural research initiatives.
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Find Michaela here:
LinkedIn: https://www.linkedin.com/in/michaelamora/
Twitter: https://twitter.com/rinsights
Website: https://relevantinsights.com/
YouTube: https://www.youtube.com/c/Relevantinsights
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

May 9, 2022 âą 1h 20min
Katie Swindler - The High Stakes of Life and Death Design
Katie Swindler shares her insights into designing for the human stress response, agency vs. in-house work-life balance, and how the NASA space suits came to be.
Highlights include:
â How has your experience in theatre management served you in design?
â What does good design feedback look like?
â What is the story of the design of the NASA space suits?
â Why is it important for our products to be designed for humans under stress?
â What are the four main ways we can design for the human stress response?
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Who is Katie Swindler?
Katie is an Innovation Design Strategist and Senior Manager at Allstate, the insurance company that has protected Americanâs from lifeâs uncertainties, for more than 85 years.
At Allstate, Katie is responsible for the design strategy of the Innovation Department, including the hiring, development and design of the consumer research practice. She is also the bridge between her department and Allstateâs internal design, creative and consumer research teams.
Prior to joining Allstate, Katie was a User Experience Director at FCB in Chicago, where she was the UX lead for the redesign of the global Jack Daniels website, amongst many other projects.
In late 2021, Katieâs first book - Life and Death Design - was published by Rosenfeld Media. In the book, Katie takes a deep dive into the human stress response and how everyday designers can learn to help their users think clearly and act safely.
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Find Katie here:
LinkedIn: https://www.linkedin.com/in/katieswindler/
Twitter: https://twitter.com/KatieSwindlerUX
Website: http://www.katieswindler.com/
Books & Speaking:
Life & Death Design:
https://www.lifeanddeathdesign.com/
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

May 2, 2022 âą 1h 16min
Sarah Doody - Getting Serious About Your UX Career
Sarah Doody gives her assessment of UX education, shares how sheâs helping UXers to have brave career conversations, and what itâs really like being a creative entrepreneur.
Highlights include:
â Is the lack of standards in UX education a good thing?
â How do you help people to have brave career conversations?
â Does having a strong vision blind you from our customersâ needs?
â How do we help people to slow down and focus on problems first?
â What framework have you used to understand your users better?
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Who is Sarah Doody?
Sarah is the Founder and CEO of Career Strategy Lab, the business she started in 2017 as a 45-minute lunch and learn, that has since grown into a leading career coaching company for user experience professionals.
By helping her clients to develop career skills and confidence, Sarahâs clients have secured jobs at companies including Google, Amazon, American Express, Home Depot, Harvard, Warner Brothers Entertainment and Salesforce.
Sarah has been invited to give talks and to teach workshops all over the world, including across the pond at UX London, at Start Con in Australia and at Productized in Portugal, to name a few.
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Find Sarah here:
LinkedIn: https://www.linkedin.com/in/sarahdoody/
Twitter: https://twitter.com/sarahdoody
Career Strategy Lab: https://www.uxportfolioformula.com/
Personal website: https://www.sarahdoody.com/
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

Apr 25, 2022 âą 1h 26min
David Dylan Thomas - Rising Above Our Biases in Design
David Dylan Thomas shares practical ways of making design more inclusive, reassures us that other people canât read our minds, and suggests a fresh approach to tackling systemic harms.
Highlights include:
â What is the Illusion of Transparency?
â How do we rise above our biases in design?
â What is an assumption audit and how does it work?
â How do we change bad behaviour without cancelling people?
â What separates bias from the isms - racism, sexism, ageism etc?
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Who is David Dylan Thomas?
David is the Founder and CEO of the appropriately named David Dylan Thomas LLC, the company he established to further his mission to educate people about inclusive design and the role bias plays in our decision making.
The author of âDesign for Cognitive Biasâ, a book that helps people to understand the logic powering our bias and how to start designing more consciously , AND the host of The Cognitive Bias Podcast, a show with over 100 episodes, David knows a thing or two about bias.
An experienced speaker, David has delivered powerful talks about bias, design and civil discourse across the world, at events such as TEDNYC, SXSW Interactive, UX Copenhagen, An Event Apart and the IA Conference.
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Find David here:
LinkedIn: https://www.linkedin.com/in/daviddylanthomas1/
Twitter: https://twitter.com/movie_pundit
Website: https://www.daviddylanthomas.com/
Books:
Design for Cognitive Bias:
https://abookapart.com/products/design-for-cognitive-bias
Podcasts:
The Cognitive Bias Podcast:
https://apple.co/37zsYng
Lately, Iâve been thinking aboutâŠ
https://apple.co/38932im
References:
Exterminate All the Brutes:
https://www.imdb.com/title/tt8396314/
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

Apr 18, 2022 âą 1h 15min
Janelle Estes - How to Walk the Customer-Centered Talk
Janelle Estes shares the importance of executive leadership staying connected to customers, and what the best design leaders are doing to successfully scale design research.
Highlights include:
â What do UX researchers need to let go of?
â How can researchers navigate pushback against qualitative research?
â What are the best companies doing to run UX research at scale?
â How important is it for senior management to come face-to-face with customers?
â What are the dangers of unmoderated research?
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Who is Janelle Estes?
Janelle is the Chief Insights Officer at UserTesting, the human insights platform that helps companies to see the world through their customersâ eyes.
At UserTesting, Janelle is the voice of the industry and has significant influence on the product's strategy, key customer relationships, and the definition and delivery of the businesses services.
Before joining UserTesting in 2014, Janelle was a Senior User Experience Consultant at the famous UX consulting company, Nielsen Norman Group. There, Janelle designed and ran hundreds of qualitative and quantitative studies.
The proud co-author of the book âUser Testedâ where, alongside Andy MacMillan (UserTestingâs CEO), Janelle shares the stories of how the worldâs best companies are using human insight to create great experiences.
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Find Janelle here:
LinkedIn: https://www.linkedin.com/in/janelleestes/
Twitter: https://twitter.com/janelle_estes
Website: https://www.janelleestes.com/
Janelleâs book:
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences:
https://amzn.to/3IxUm1d
User Testing:
Website: https://www.usertesting.com/
Podcast: https://www.usertesting.com/resources/podcasts
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

Apr 11, 2022 âą 1h 8min
Benny Zuffolini - Working in Design: A Neurodiverse Perspective
Benny Zuffolini bravely breaks down how she's navigating enterprise as a neurodiverse design leader, and shares a formative realisation from facilitating her first design sprint.
Highlights include:
â Should people treat you differently when they find out that youâre autistic?
â Why donât you wish you were diagnosed as being neurodiverse earlier?
â How important is it for people to tell each other the stories theyâre telling themselves?
â Are you concerned that being open about neurodiversity may lead to discrimination?
â What have you learned about effectively facilitating workshops with senior stakeholders?
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Who is Benny Zuffolini?
Benny is a Product Design Director at Pearson, a 176 year old world-leading education company thatâs helping people to achieve their potential through physical and digital learning and assessment experiences.
Prior to Pearson, Benny was the Head of Design and Experience at Zego, a UK-based insurtech startup that simplifies the way businesses insure their vehicles.
Benny was also the UX Manager at Vonage, where she was credited as one of two design leaders that enabled the successful creation and rollout of a design system that unified the companyâs digital product experience, and brought greater efficiency and scalability to design efforts.
Recently diagnosed with autism, Benny has been actively raising awareness of neurodiversity and its many unique aspects and advantages in the workplace.
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Find Benny here:
LinkedIn: https://www.linkedin.com/in/bennyzuffolini/
Twitter: https://twitter.com/benny_bz
Website: https://bennypad.com/
The Ladder of Inference:
https://www.mindtools.com/pages/article/newTMC_91.htm
======
Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/
Instagram: https://www.instagram.com/thespaceinbetw__n/
======
Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/