Amy Bucher and Geoff Alday unpack how they’re integrating their behavioural and product design practices, the ethical considerations of applying behavioural design to AI, and how designers can apply the COM-B model to change user behaviour. Highlights include: ⭐ How is designing for behaviour change different to other forms of design? ⭐ What are the ethics governing your AI-infused product design decisions? ⭐ How have you integrated product design with behavioural design? ⭐ Has Government use of coercion worked to increase vaccine uptake?  ⭐ What is the COM-B model and how can designers us it to affect behaviour? ====== Who is Amy Bucher? Amy is the Chief Behaviour Officer at Lirio, makers of the world-leading behaviour change AI platform that unites behavioural science with artificial intelligence.  Before joining Lirio, Amy was the Vice President of Behaviour Change Design at Mad*Pow.  Amy is also the author of “Engaged: Designing for Behaviour Change”, published in 2020 by Rosenfeld Media.  - - - Who is Geoff Alday? Geoff also works at Lirio, where he is the Director of Product Design. Before Lirio, Geoff was the Director of Product Design at Ruby, a financial services startup, and at Watershed, a learning analytics platform. He was also Product Design Lead at Emma, the well-known email marketing and automation platform.  ====== Find Amy here: LinkedIn: https://www.linkedin.com/in/amybucher/ Twitter: https://twitter.com/amybphd Website: https://www.amybucherphd.com/ Find Geoff here: LinkedIn: https://www.linkedin.com/in/geoffalday/ Twitter: https://twitter.com/geoffa Website: https://www.geoffalday.com/ And Lirio: LinkedIn: https://www.linkedin.com/company/lirio/ Twitter: https://twitter.com/lirio_llc Website: https://lirio.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Debbie Levitt pulls no punches as she dismantles bizarre UX job descriptions, over-promising UX boot camps, and UX practices that she believes are unknowingly sabotaging the discipline. Highlights include: ⭐ Is the practice of UX at odds with the process of Agile? ⭐ How do you grow appreciation for UX without evangelising? ⭐ What important things are students not getting from most UX bootcamps? ⭐ How should UX professionals work with other specialists without ceding status? ⭐ What do “unreasonable and bizarre” UX job descriptions represent? ====== Who is Debbie Levitt? Debbie is the CXO of Delta CX, the business transformation, CX and UX consulting firm through which she helps organisations to improve customer satisfaction, predict and mitigate business risk. It’s also the name of the channel that Debbie hosts on YouTube, where she helps CX and UX leaders to better understand and contend with some of the day-to-day challenges they face Debbie’s book, “DevOps ICU”, and its associated training teaches non-CX people about CX, why it’s done by specialists, and how to integrate it into their teams and processes. And in late 2019 - that’s pre-pandemic - Debbie also published the appropriately titled “Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business”. As a consulting UXer, Debbie has worked for Fortune 500 businesses, such as Sony and Wells Fargo, as well as a range software companies, startups, and digital agencies, including Constant Contact, ROI DNA, and Razorfish. ====== Find Debbie here: LinkedIn: https://www.linkedin.com/in/debbielevitt/ Website: https://DeltaCX.com/ Training: https://deltacx.academy/ Twitter: https://twitter.com/Delta_CX YouTube: https://www.youtube.com/c/DeltaCX ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Natalie Hanson encourages design leaders to play the long-game, challenges designers to be less myopic, and shares the struggle of stepping back from work to focus on her health. Highlights include: ⭐ Why is it important for design leaders to be patient and persistent? ⭐ How do you tell someone they’re not ready for what they’ve asked for? ⭐ Should other people in our organisations care about users? ⭐ How did Christian Madsbjerg, founder of ReD Associates, help you?  ⭐ When and how do you make the case for user research? ====== Who is Natalie Hanson? Natalie is a Principal at ZS, a 12,000 strong global professional services firm with more than 35 years of experience delivering products that create customer and company value.  At ZS, Natalie leads a global human-centred design, research and engineering team of over 250 people. Out and proud since 1986, she is also the executive sponsor of ZS’ global LGBTQ+ community. Before joining ZS, Natalie was the Senior Director of Strategic Programs & UX Consulting at SAP, where she oversaw a portfolio of programs within the Knowledge Management function. Natalie is also the founder of AnthroDesign, a community of people working in UX and using ethnographic methods, Natalie has worked tirelessly for the past 20 years to bring people from across design and anthropology together. Her efforts have helped to spawn the EPIC conference, which aims to advance the value of ethnography in industry, as well and a number of books. ====== Find Natalie here: LinkedIn: https://www.linkedin.com/in/nataliehanson/ Twitter: https://twitter.com/ndhanthro Website: https://nataliehanson.com/ AnthroDesign: Website: https://anthrodesign.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

This is a special archived episode of Brave UX. Lada Gorlenko speaks about high-stress research environments, how to effectively engage wth senior executives, and where great enterprise UXers come from. Highlights include: ⭐️ How do you help your team to let go of perfectionism? ⭐️ Is enterprise UX boring compared to consumer UX? ⭐️ What did you learn studying murderers and drug offenders? ⭐️ How do you involve executives effectively in research?  ⭐️ What are we not talking enough about in UX Research? ====== Who is Lada Gorlenko? Lada is a Senior Director of Research at MURAL, the digital workspace for visual collaboration that’s experienced some crazy growth during the COVID-19 pandemic. Prior to joining MURAL, Lada was the Director of Experience Research at Smartsheet, where she architected and enabled an organisation-wide customer-obsessed culture, while managing a team of UX researchers that supported 15 product pillars and multiple business units.  An organisational psychologist by training, Lada’s research career began by working on programmes for the European Commission and European Union, before moving into Enterprise UX, where she started out as a VR Designer for British Telecom in the very-early 2000s.  It was during this time that Lada also co-founded the Interaction Design Association (IxDA), which grew to over 120,000 members. ====== Find Lada here: LinkedIn: https://www.linkedin.com/in/ladagorlenko/ ====== Thank you for tuning in! If you liked what you heard and want to support the show, please leave a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/

Sam Ladner explores the tension inherent in mixed methods research, why people get so emotional about identity, and the importance of interpretive flexibility in tech.  Highlights include: ⭐ How do the statues on Rapa Nui (Easter Island) illustrate other ways of knowing? ⭐ What two philosophical positions are at odds in mixed-methods research? ⭐ How can researchers become more comfortable engaging with stakeholders? ⭐ What is interpretive flexibility and how does it apply to technology? ⭐ Why are you uncomfortable with a strictly Western way of knowing? ====== Who is Sam Ladner? A sociologist by training, Sam specialises in ethnographic research, design thinking, and strategic foresight, and she has over 15 years of applied research experience, helping companies to uncover the human side of workplace technology. Currently a Senior Principal Researcher at Workday, Sam is focusing her efforts on understanding how work is changing, and building that insight into Workday’s products. Before joining Workday, Sam was a Principal UX Researcher at Amazon, where she was the founding researcher for the AI-infused Echo Look. Sam also invested several years at Microsoft, where she worked on Cortana, Windows 10, Microsoft Office, Xbox, and HolloLens. Highly skilled in both qualitative and quantitative research methods, Sam recently published her second book, “Mixed Methods, a short guide to applied mixed methods research”, which is essential reading for anyone wanting to understand and apply mixed methods in their practice.  ====== Find Sam here: LinkedIn: https://www.linkedin.com/in/sladner/ Twitter: https://twitter.com/sladner Website: https://www.samladner.com/ Books: Mixed Methods - A Short Guide to Applied Mixed Methods Research:  https://www.mixedmethodsguide.com/ Practical Ethnography - A Guide to Doing Ethnography in the Private Sector:  http://www.practicalethnography.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Laura Kalbag calls on businesses using people’s data for profit to examine the ethics of that model, and talks practical inclusive design and digital accessibility. Highlights include: ⭐ How are accessibility and inclusive design different? ⭐ What does the inaccessible state of the web say about technologists? ⭐ What’s wrong with companies profiting from our behavioural data? ⭐ Why have you gone to great lengths to live up to your values? ⭐ What can we do to help our organisations to make more ethical decisions? ====== Who is Laura Kalbag? Laura is a designer and developer, as well as the Co-Founder of the Small Technology Foundation, a two-person and one-husky, not-for-profit, that strives for a more ethical, more private, and more just technology industry. From 2016 until December 2021, the Small Technology Foundation made and supported Better, a digital privacy tool for Safari - across Apple’s operating systems. Laura is also a passionate proponent for creating a web that is inclusive and accessible. In 2017 she published her first book, “Accessibility for Everyone”, through A Book Apart. The book is a guide to the accessibility landscape. Helping people to understand disability and impairment challenges; get a handle on important laws and guidelines; and to learn how to plan for, evaluate, and test accessible design. ====== Find Laura here: LinkedIn: https://www.linkedin.com/in/laurakalbag/ Twitter: https://twitter.com/LauraKalbag Website: https://laurakalbag.com/ Small Technology Foundation: Website: https://small-tech.org/ Email: hello@small-tech.org ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Surya Vanka brings his hallmark energy to this conversation about the power of design, the challenges the field faces, and how he’s using Design Swarms to ignite creativity. Highlights include: ⭐ Why is your mission, “to unleash the design thinker in every person”? ⭐ How is the democratisation of design helping and hurting the field? ⭐ What can seasoned designers learn from design’s growth? ⭐ What is keeping people’s creativity leashed? ⭐ Why is inclusive design important? ====== Who is Surya Vanka? Surya is a design innovator with over 25 years of hands-on experience bringing the design of physical and digital products to life. And through Authentic Design, the studio he founded in 2014, he is on a mission to unlock the creative potential of everyone on the planet. One of the ways Surya is doing that is through Design Swarms - a democratic design approach - used by organisations like the Clinton Global Initiative, the United Nations, and Global Humanitarian Lab, to help tackle a variety of wicked problems, including the Opioid Epidemic, Domestic Violence, Water Borne Diseases, Digital Equity, and Ocean Pollution.  Before founding Authentic Design, Surya was a Director of User Experience at Microsoft, based at the Redmond campus. There, he led multiple design teams, including the enterprise-wide design excellence team, and was a key contributor to Microsoft’s experience-led renewal. ====== Find Surya here: LinkedIn: https://www.linkedin.com/in/suryavanka/ Twitter: https://twitter.com/suryavanka ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Trip O’Dell discusses the secret advantages of neurodiversity in design teams, and why it’s an essential ingredient for healthy, effective, and progressive design cultures. Highlights include: ⭐ Why do you feel connected to Captain Kirk? ⭐ What do we lose when we pressure our children to conform? ⭐ How important is language in normalising neurodiversity? ⭐ What role did accessibility play in Amazon Flex’s Driver Experience? ⭐ How does design storyboarding help to achieve alignment? ====== Who is Trip O’Dell? Trip is a Senior Director of Product Design at Pearson, a 176 year old world-leading education company that helps people to achieve their potential through learning and assessment experiences. Before joining Pearson, Trip was the Chief Experience Officer at Habitat Logistics, a Y-Combinator backed startup, where he led people, process, and product. Trip has also worked as a UX designer and design leader for some of the biggest names in tech, including Adobe, Microsoft and Amazon.  During his time at Amazon, Trip was a UX Lead for Audible, a Design Manager for Alexa, and the Head of Design for Amazon’s Flex & Driver Experience.  He is a named inventor on five design and technology related patents, including automated messaging, synchronous presentation of content with braille translation, and dynamically guided user reviews. ====== Find Trip here: Website: https://www.tripodell.com/ LinkedIn: https://www.linkedin.com/in/tripodell/ Twitter: https://twitter.com/tripodell/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

William Ntim shares the story of his journey from Ghana to America, why he’s so focused on mastering time, and what he believes is holding designers back. Highlights include: ⭐ What can we learn from Ernest Hemingway’s approach to life? ⭐ Why do people find soft skills so hard to master? ⭐ How did losing your job change your professional mindset? ⭐ Is it important for designers to love what they do? ⭐ How do you manage constraints to create work you’re proud of? ====== Who is William Ntim? William is a Senior UX Designer at Paypal where he’s helping to shape the future of the company’s financial products, making it easier for people to send and receive money across the globe. Before joining Paypal, William was a Senior UX Designer at The Home Depot. There, William owned the end-to-end experiences for B2B Order Management, Purchase History, Cart and Checkout, as well as several other product experiences. In 2020 William was named LinkedIn’s #1 Top Voice in Design. In his words, it all started with a single “passionate rant”. What resulted was the incredibly popular 101 Random UX Tips series and book, putting him on the radar for many UXers across the world. ====== Find William here: LinkedIn: https://www.linkedin.com/in/williamntim/ ADPList: https://www.adplist.org/mentors/william-ntim Buy the book: 101 Random UX Tips:  https://101randomuxtips.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Darren Hood challenges us to learn the history of UX, to beware of snake-oil when assessing training options, and to revisit our thinking on imposter syndrome. Highlights include: ⭐ How are UX bootcamps and courses impacting the field? ⭐ Why is it important to know the history of UX? ⭐ What’s driving people to declare imposter syndrome? ⭐ Is the popularisation of UX enabling better design practice? ⭐ What does the field of UX need to become more effective? ====== Who is Darren Hood Darren is a Principal Product Designer at Omnicell, the world-leader in pharmacy robotics. There, he champions product design and coaches other designers, cultivating a culture of curiosity, clear communication and collaboration.  Alongside his work as a designer, Darren is helping to prepare the next generation of UXers, serving as an Adjunct Professor at Kent State University and Lawrence Technological University. He is also on the faculty of Harrisburg University of Science and Technology. A passionate contributor the global UX community, Darren is the host of the podcast The World of UX. He is also a regular conference speaker, blogger and podcast guest - sharing his refreshingly unfiltered views on the field. ====== Find Darren here: Website: https://www.dhoodux.com/ LinkedIn: https://www.linkedin.com/in/dwhood/ YouTube: https://bit.ly/3p244mf Medium: https://uxuncensored.medium.com/ Twitter: https://twitter.com/darrenhood/ Podcast: https://worldoux.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/