Michaela Mora - Building a Bridge Between Market and UX Research

Michaela Mora discusses the challenges of categorising race, why homogenous leadership is bad for businesses, and what UX researchers could learn from market research.

Highlights include:

⭐ Why do we care about and continue to categorise race?
⭐ How does knowing things like race and gender lead to better products?
⭐ What is the most important decision a researcher can make? 
⭐ How does the homogenous nature of boards & C-Suites affect design?
⭐ Why do UXers resist getting closer to ‘the business’?

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Who is Michaela Mora?

Michaela is the Founder and President of Relevant Insights, a full-service market and UX research firm that’s on a mission to help companies make profitable business decisions based on outstanding research insights.

Prior to founding Relevant Insights in 2007, Michaela was the Market Research Director for Blockbuster Online 📼, where she was responsible for both qualitative and quantitative consumer and UX research, fielding more than 60 projects and delivering stellar business results.

Michaela is also a founding member of the Multicultural Insights Collective, a partnership of veteran researchers from different racial, generational, and geographic backgrounds, who collaborate on large-scale multicultural research initiatives.

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Find Michaela here:

LinkedIn: https://www.linkedin.com/in/michaelamora/
Twitter: https://twitter.com/rinsights
Website: https://relevantinsights.com/
YouTube: https://www.youtube.com/c/Relevantinsights

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/