Multifamily Legacy Podcast

You really don’t know or understand how much you affect people with what you do. What happens when you meet people and get them to know, like, and trust you? They’re willing to give you their hard-earned money. Today’s guest is Theresa Quintanar, one of my long-time investors who shares how we met, cultivated our relationship, and ultimately, gave me a lot of her money. What is Theresa’s side of the client/investor journey?   Topics on Today’s Episode: Knock, Knock. Who’s there? Corey wanting to be Theresa’s financial coach Rejected: Single mother of two kids barely making ends meet says, ‘No’ Story Takes a Turn: Theresa has a change of heart and gives Corey $5,000 Great Results, More Money: Theresa gives Corey $20,000 saved for retirement Risks/Tolerances: Financial advisors invest in stock market, don’t listen to clients Joint Investment Money: Reach out, follow up, continue relationship, get referrals Flipping Houses: Corey treated Theresa like a true lender with added insurance Cheers to Corey! Check is in the mail and how Theresa decides to spend it Transparency: Corey’s got your back and not a schemer, like some we know   Links and Resources Mentioned: Edward Jones BP Oil Workers’ Compensation Bernie Madoff Kahuna Investments (Deal Room) Kahuna Boardroom Kahuna HQ Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: “You were good on your word.” - Theresa Quintanar “Most people go into the stock market and sometimes, financial advisors just do what they think is best. They never really listen to their client.” - Corey Peterson “We kept our relationship, even though you didn't have a dime of my money.” - Theresa Quintanar “In this game of raising capital and doing good for people, it's always nice when someone doesn't keep you a secret.” - Corey Peterson   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

To raise capital, how do you attract and nurture people to know, like, and trust you? Why should they follow you, and eventually, give you their hard-earned money? Today’s guest is Adam A. Adams, who is known as “Triple A” in the real estate community. Adam educates investors through his real estate conferences, radio interviews, and Creative Real Estate Podcast. Adam’s one of Meetup’s top six organizers in the world and a master at getting people to move where he wants them.   Topics on Today’s Episode: 4-Part Funnel: Top (know), Second (like), Middle (trust), and Bottom (you) 3-Legged Stool: Thought leadership platform, social media channel, live event Lead Magnet: Giveaway solves problems to convert potential or past investors Love on Everybody: Talk less, don’t push, and pay to raise more passive money Who is your avatar? Who do you want to attract? What do they want and like? Sample Deal Package: When raising money, protect capital Pros and Cons: Email, text, clickfunnels, and Website campaigns and providers Raising Money Summit: Everything you need to up your game at raising capital   Links and Resources Mentioned: Adam A. Adams on LinkedIn Raising Money Summit Creative Real Estate Podcast Meetup ActiveCampaign Mailchimp ClickFunnels Squarespace WordPress Zapier Wix Dave Lindahl Kathy Fettke Kahuna Boardroom KahunaHQ Kahuna Investments Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: “They call me a starter. I'm the visionary. I bring the stuff in. Once it's in the funnel, I don't want to touch it anymore.” - Adam Adams Four-Part Funnel: Visualize the top (know), second (like), middle (trust), and bottom (you). “If you don't have any leads in the beginning, you have nothing.” - Corey Peterson “For those who are starting in business, it's really about your whole business. You want to find the money. You want to find deals.” - Corey Peterson   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Multifamily Legacy Episode 127: Suggested Title: Due Diligence: More than Meets the Eye When Stuff Gets Real OR Due Diligence: Dark Side of Multifamily Investments Where can you go wrong and make mistakes? When doing big deals, investors should do things in due diligence. Some will do it, some won’t. Most are not afraid to roll up their sleeves and get dirty. Today’s guest is Jorge Abreu of Elevate, a real estate investment group that acquires value-add multifamily assets. Jorge’s construction background and commercial investment experience helps him to understand everything about due diligence.   Topics on Today’s Episode: Raising Capital: Bigger you go, easier and safer the deal CapEx Budget: Deal looks great, but then stuff gets real by doing due diligence Down Units Difference: How bad are they? How will they impact CapEx budget? Due Diligence Process: CapEx, maintenance, construction, software, pictures Tracking Dirt: What happened in Unit 5? If you don't track/measure it, it gets lost Faith and Honesty: Know more than seller and create opportunities to negotiate Due Diligence: Do it to know what deferred maintenance and upgrades will cost Don’t Be Lazy: Get bids and set expectations; a lot of work, but worth the effort Construction Company: Elevate is a benefit, like property management Team Building: Retreat to celebrate and offer recognition Focus: Too much noise? Pick your passion and conquer it   Links and Resources Mentioned: Jorge Abreu’s Email Jorge Abreu on LinkedIn Elevate Commercial Investment Group JNT Developers HappyCo Marcus Millichap David Lindahl Three Feet From Gold Joe Fairless Kahuna Boardroom KahunaHQ Kahuna Investments Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: “If a seller’s talking, he's lying. He's definitely trying to skirt the issue.” Corey Peterson “It makes no sense because it's going to come up, we're going to uncover it.” Jorge Abreu “Whatever you find, can and will be used against you.” Corey Peterson “People could steal all the time, they may slide out the back door. We can just talk about the dirt. The dark side of multifamily is scary." Corey Peterson   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

How’s your credit? Not too bad, or not too good? Do you need to increase your credit and decrease your debt to create wealth? Today’s guest is Rondi Lambeth, founder of Fortress, a financial services company. Rondi has helped more than 250,000 people increase their credit, reduce their debt, and create wealth. He is a FICO-certified credit professional and federally-approved/ court-appointed witness on credit.   Topics on Today’s Episode: Credit Cards: Cheaper, more secure, and more protection from being stolen Debit Card: Don’t lose it; leads to lost funds and possibly bankruptcy Debit vs. Credit: Consumer must prove fraudulent charges to bank vs. merchant must prove legitimate charges 50-Million Debit Cards: Hacked, held for ransom, and released on the Dark Web Badass Vacations: Get all the perks from rewards, zero tax Teach Your Children: 99% of people know nothing about money, credit, taxes CPA and Taxes: CPA‘s job is to file taxes, not help you to save money Most rich people want to help others, so they become a coach, mentor, trainer Multiple Credit Cards: All for different reasons that do different things Installment Loans: Never pay them off early, just pay them down quickly   Links and Resources Mentioned: Rondi Lambeth Rondi Lambeth on Instagram Rondi Lambeth on Facebook Fortress Credit Pro Fortress University NU Car Rentals American Express Centurion Club The Billions Ed Mylett Dave Ramsey Kahuna Boardroom KahunaHQ Kahuna Investments Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: “Most people do not truly understand how to play a rich man's game because most of us are not rich.” Corey Peterson “That's what most people do with their money, credit, and taxes. They're just doing whatever. Wrong answer.” Rondi Lambeth “The love of money is the root of all evil, but I was taught money was evil, rich people were evil. Rich people are bad. They just take advantage of you.” Rondi Lambeth “You want to have multiple cards that are always being used.” Rondi Lambeth   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Most people get into the multifamily business for time and money. What’s truly important? It’s not about the money. What’s your reason, ‘Why?’ Today’s topic focuses on family. Choose to live the life that you should and by building a business that allows your family to have your time.   Topics on Today’s Episode: Too Many Distractions: Steal your time and your time with your family Do the right things: Principles to live by include family identity and traditions Roses and Thorns: What’s the best/worst thing that happened to you today? Rules and Boundaries: Mean what you say; no has to be no Disciplinarian or Nurturer: Roles matter and make a difference Pursue Passion: Teach/show family highs and lows of entrepreneurship success Broken Promises: Don’t forget to make your family and personal time a priority Can we …? Teach your children the meaning and value of money   Links and Resources Mentioned: Asana Joyce Meyer Kahuna Boardroom KahunaHQ Kahuna Investments Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: “I believe that we got into this business for two things: Time and money.” - Corey Peterson “Most of the time, we are not living the life that we should.”       - Corey Peterson “What you do is more important than what you say.”                   - Corey Peterson “Our kids have watched me succeed, but they’ve also watched me fail.” - Corey Peterson   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

What are the next steps that you should follow to get potential investors to fill out and sign an accredited investor form? Today, Shelley Peterson continues her investor relations series on how to conduct face-to-face calls that attract passive investors. Topics on Today’s Episode: Source Potential Investors: Go face-to-face and get out into your community Target Avatar: High-income professionals wanting stock market alternative Presentation Form: Face-to-face method (mailers), or email campaign (opt-in) Lead Magnet: Pique potential investor’s interest by giving them something Research: Review answers to questions on potential investor questionnaire Record: Contact potential investor and document post-call notes via CRM DocuSign Email: Send potential investor an accredited investor form to fill out Do’s and Don’ts: Be engaging but avoid feature puking during calls Investor Types: Passive investors want cash flow; active ones want big payout Substantive Relationship: Ask financial questions to uncover investor’s needs Servant State of Mind: How can you help? Always have investors’ goals in mind Supporting Pieces: Credibility Kit shows brokers/potential investors track record Processes and Procedures: Trusted Kahuna Cash Flow; take breaks to check-in Goal: Set standards/expectations early on to get signed accredited investor form Investor Binder: Access to PPM, K1s, and other documents Tickler File: Always get investor’s mailing address to send mail campaign Differentiator: Get your brand, your name out there to those ready to invest Links and Resources Mentioned: Shelley Peterson on Instagram Infusionsoft Zoom Fiverr 506(b) Kahuna Investments Kahuna Investments - Deal Room Kahuna Investments - Our Approach Kahuna Investments - Investor Portal Kahuna Boardroom KahunaHQ Kahuna Cashflow on Instagram Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook Quotes by Shelley Peterson: “I’m a people person. I love people. I can do this all day long.” “You want to know a lot about that person. They may not be a good fit for you and your company. They may not be the type of investor that you want to be in your deals.” “It’s very important that you establish where folks found you because that’s going to show you what’s working in your systems.” Always Ask: What do you do for fun?   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

What can help you in your business? A spouse who always supports your ideas—good or bad. Today, Corey Peterson’s better half, Shelley, shares how to conduct face-to-face calls that attract passive investors. What to bring, what to say, and where to go? Topics on Today’s Episode: Supportive Spouse: Shelley’s full of grace and authority with great insight Face-to-Face Call Structure: Opening, key points, objections, and close to action Right Investors: Attract high-income producing professionals Who to contact, or not? Specific and accessible professionals and offices Goal: Obtain and provide informational/educational discussions for decisions Prep and Packing: Visual aids, giveaways, and other fun stuff Appearance: Look the part when representing your company, products, services Customer Relationship Management (CRM): Enter name, email, mailing address Thank You: Send card, create tickler file, but don’t overwhelm customers Links and Resources Mentioned: Shelley Peterson on Instagram S. Securities and Exchange Commission (SEC) Real Estate Investment Trust (REIT) Infusionsoft Kahuna Boardroom KahunaHQ Kahuna Investments Kahuna Cashflow on Instagram Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook Quotes: “We all know that we should have some sort of real estate in your portfolio.” “There are other ways that you can invest your hard-earned dollars.” “I’m not peddling drugs. I’m peddling an earlier retirement.” “People are people. They want to feel special, and they want to feel like they are important.”   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes.   Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

It may feel like the world is falling apart with all the pain, fear, and doubt due to the COVID-19 pandemic. Don’t give up hope, ambition, and drive. Now, more than ever, mindset matters. Today’s guest is Paul Lizell, a real estate investor who has bought and sold more than 1,000 properties nationwide. He enjoys helping home buyers and sellers, as well as improving communities. Topics on Today’s Episode: Believe to Achieve: Paul’s success due to coaching, education, and systems Wealth Models: Diversify real estate portfolio for multiple streams of income Passive Income: Safe, consistent, profitable source with tax benefits Deal Difference: Do fewer deals for bigger profits to put into rentals Numbers Game: Find real estate deals via online sites and offline marketing Millennials: Great renters with good jobs, but they want flexibility and mobility Coaching and Competition: Focus, lead the way, always go over fundamentals COVID-19 Catalyst: Anticipate and pivot to potential opportunities Cash Flow: Investors have cash and looking to spend on other projects Short- vs. Long-term Loans: Get private lenders lined up for financing REO Auction Academy: Learn how to buy properties via online auctions Links and Resources Mentioned: REO Auction Academy Auction Hubzu Hudson and Marshall RealtyBid HUDHomeStore Fannie Mae Freddie Mac Paycheck Protection Program (PPP) Federal Reserve and U.S. Treasury The Last Dance with Michael Jordan 1984 by George Orwell Kahuna Investments (Deal Room) Kahuna Boardroom Kahuna Cashflow on Instagram KahunaHQ Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook Quotes: “Paul attributes his success in business and investing in coaching, education, systems, and at the end of all that is his belief.“ Corey Peterson “Not paying taxes is a beautiful thing. Uncle Sam, he's loyal. He ain't never, ever going to cheat on you.” Corey Peterson “This is when you buy, when there's blood in the streets. When there's fear, when there's uncertainty, you can buy cheaper.” Corey Peterson “When I'm coaching my kids in sports...I always go over the basics of fundamentals over, and over, and over again.” Paul Lizell   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Real estate and multifamily investment opportunities are coming, as America starts to open back up after COVID-19. Are you prepared? Today, I’m talking about branding—why it matters, why you should pay attention to it, and how people perceive you because of it. Topics on Today’s Episode: Branding: What is it and where does it begin? Power of Professional Branding: Logo, Website, and assets—turns heads Masterminds: Bigger and better leads to learning along the way Branding Guide: Do’s and don’ts of design (colors, fonts, and more) Refine and Optimize: Make mistakes, learn from them, and keep developing People Judge: Like you or not? Find and attract your tribe with your messaging Links and Resources Mentioned: Daniel Woods Visuals Fiverr Kahuna Cashflow on Instagram KahunaHQ Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook Quotes: "Branding is much more than just a logo. Everything looks and feels the same." "Consistent Messaging: Branding truly ties it all together." "Version 1 is always better than version none." "Branding gets you in the door. Make friends and get information."   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

What three basic steps should you take to win and be successful in this new COVID-19 environment and where we’re at economically? Today, I'm talking about what you need to do right now to set yourself up to make multifamily legacy wealth for sexy cashflow and a crazy good life. Topics on Today’s Episode: Student, Teacher, Coach, and Mentor: Never quit, always be learning Step 1: Build relationships with brokers and call them to bring you deals Step 2: Call money and share what you’re doing with friends, family, and others Step 3: Underwrite deals using software; multifamily is all based on numbers Links and Resources Mentioned: LoopNet DocuSign Episode 117 - Stay in Motion: Communication is Key with Michael Becker Kahuna HQ Copy Your Way to Success Quick Start Workshop Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook   Quotes: "Shift Happens: Change is already on its way." "Always be learning. Never quit or be afraid to fail." "Find Commonalities: What do you like to do for fun?" "Three Basic Steps: Call brokers, call money, and underwrite deals."   Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.