127: Triple A discusses the use of the Four-Part Funnel to Raise Capital

Jul 28, 2020

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To raise capital, how do you attract and nurture people to know, like, and trust you? Why should they follow you, and eventually, give you their hard-earned money?

Today’s guest is Adam A. Adams, who is known as “Triple A” in the real estate community. Adam educates investors through his real estate conferences, radio interviews, and Creative Real Estate Podcast. Adam’s one of Meetup’s top six organizers in the world and a master at getting people to move where he wants them.

Topics on Today’s Episode:

4-Part Funnel: Top (know), Second (like), Middle (trust), and Bottom (you)
3-Legged Stool: Thought leadership platform, social media channel, live event
Lead Magnet: Giveaway solves problems to convert potential or past investors
Love on Everybody: Talk less, don’t push, and pay to raise more passive money
Who is your avatar? Who do you want to attract? What do they want and like?
Sample Deal Package: When raising money, protect capital
Pros and Cons: Email, text, clickfunnels, and Website campaigns and providers
Raising Money Summit: Everything you need to up your game at raising capital

Links and Resources Mentioned:

Quotes:

“They call me a starter. I'm the visionary. I bring the stuff in. Once it's in the funnel, I don't want to touch it anymore.” - Adam Adams

Four-Part Funnel: Visualize the top (know), second (like), middle (trust), and bottom (you).

“If you don't have any leads in the beginning, you have nothing.” - Corey Peterson

“For those who are starting in business, it's really about your whole business. You want to find the money. You want to find deals.” - Corey Peterson

Don’t forget to download my Free Workshop Quick Start Video Series, and if you like what you have heard please leave a review on iTunes.

Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.