
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Latest episodes

Mar 25, 2024 • 33min
Learning by Doing - Allowing yourself the room to grow
We’re throwing it all the way back to 2021 for this weeks episode. This week we are revisiting a freshly quarantined Chris and Jared as they discuss the natural eb and flow of progress. Listen to this weeks episode for some perspective on taking that first step into the unknown and how we learn and grow even in the failures.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Mar 18, 2024 • 41min
Hopes and Dreams
The Cat & Cloud podcast is connecting to the source. In this week's episode, Jared goes full Neo, talking about his experience test roasting for SCA, and shares his insight on intuitive forecasting. We also hear about the dream for a Cat & Cloud Beach Bodega, Chris’s East Coast-inspired limited menu surf shop. And finally, Chris gets to ask Chuck the big question; how do you live your dream?
Listen to the full episode to hear Chuck drop some serious wisdom on finding your dream life in what’s happening already, and meeting (and being) people who impact the trajectory of your life.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Mar 11, 2024 • 1h 7min
Doing The Right Thing - Being true to yourself for your guests and producers
Welcome to the very first Cat & Cloud After-Hours Podcast 😎
Chris, Charles, and Jared are staying late tonight to chat about all the different facets of our business and industry. From the coffee buying experience online and in store, to the complicated world of Green Buying… even speculating on what might be our own brand stereotypes.
Listen to this week's episode to hear from all three owners and their takes on how remaining true to yourself and your mission benefits both your business and the community you serve. Quality is important, but so is your story.
Uline, sponsor us?
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Mar 4, 2024 • 45min
Gaining Perspective - How getting away can help you see things differently
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared have each returned from some pretty spectacular visits with our coffee partners, and are hoping on to sharing both their experiences and the insights they’re bringing home with them. Listen to the full episode to hear the guys share their unique experiences in Costa Mesa with the Steelehead team, and Seattle at the La Marzocco espresso museum.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Feb 26, 2024 • 42min
Fostering Leadership - Giving your team what they need to grow
This week on the podcast is a Rerun from 2021 where Chris Jared and Charles Talk about ways to grow leaders in your company, how hands off or hands on to be, and what they had been discovering as owners of a small business.
If you have heard this before or if you are listening for the first time it is a great conversation with a lot of insight. Enjoy!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Feb 19, 2024 • 43min
Investing In Your Growth - How community and mentorship help you achieve goals.
Mr. Miyagi, Yoda, Jaime Escalante - all great mentors that helped those around them improve and become better. On this weeks episode of the podcast Chris asks Chuck about this same idea, as Charles is apart of the Entrepreneurs’ Organization (EO).
EO is a community of people in similar entrepreneurial roles, who gather together helping one another with perspectives and real experience. For Charles it has been a great resource for him to grow, and receive various perspectives.
This idea of community, of fostering and investing in one’s own personal growth is something that can become invaluable over time.
To learn more about EO check out their website: hub.eonetwork.org
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Feb 12, 2024 • 48min
Your Work Matters - The Importance of Confidence
Well, Chuck didn’t come back this week…. But maybe next week! We’ll hold the space for him.
This week on the podcast Jared gives us his full list of dream cafe improvements; from new grinders for improved product management to speakers that play the podcast in the bathrooms. And Chris dives in on how to help people find their opportunities at work, and build the confidence we all need to see our wins every day.
Listen to the full episode to hear their thoughts on where to look to find the twinkle.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Feb 5, 2024 • 50min
Scoring Yourself - The Importance of Guest Feedback
Chuck is back on the podcast (maybe forever??)! This week on the Cat & Cloud podcast the whole ownership team sat down to discuss the importance of guest feedback. In an industry like hospitality, it can be hard to measure the success of guest interactions through all of our cafes, all of the time. But is it more important to hear from the folks who see us every day, or the folks who’ve come in for the first time?
Listen to this week's episode to hear their thoughts on setting up and distributing the perfect survey, and finding the right cross-section of regulars and new customers.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Jan 29, 2024 • 34min
Transitional Energy
Have you ever been old people tired? It’s rough sometimes. But fatigue or not Chris and Jared are here sharing some thoughts on the year ahead, changes coming to the podcast, even their opinions on moving to New York! Listen to the full episode for some reflections on the Vintage Chris Baca, the downfalls of “transitional time,” and ideal workspaces.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Jan 22, 2024 • 34min
Say It Without Saying It
The boys are back and bringing high-level looks at the difference between “you” and “your work,” and communicating our values through a feeling rather than the scripted words. Chris shares a bit about his experience diving back in with the marketing team, and Jared reflects on the changes currently in process with our retail leadership teams. Listen to the full episode to hear their thoughts on the progress they’ve made in their departments, and how all that work intersects.
Stay tuned till the end of the episode to hear their hot takes on the recently announced World Latte Art Championship espresso machine.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!