
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Latest episodes

May 27, 2024 • 28min
Conversation with Beeline
This recording comes from January of this year, when Chris and Nick from Beeline sat down to talk through some of the challenges that come from running a business. Listen to the full episode to hear the guys talk through operational struggles and getting organized to tackle big projects.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

May 20, 2024 • 55min
Making an Impact - How your guest are left feeling
How do you build in a curated experience to your business? Is greeting people when they come in, and helping them land enough? This week the guys are sharing what they believe is thee secret sauce to offering something so curated and so awesome, that your guests can’t help but recommend you to their friends, co-workers, and strangers on the street.
Are you curious about our Best Friends Club? Listen to the full episode to hear Jared share a bit about his most recent trip to Honduras, and the impact we’ve had on our Best Friends Club producers there.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

May 13, 2024 • 47min
Mail Bag
Ooooh the mail’s here! Cue the Blue’s Clues mail song!
Welcome back to the second half of the Cat & Cloud Podcast, After Hours 👀
We’re back in the roastery with our cocktails, and Chris, Jared, and Charles are opening some mail from our listeners! Y’all have been sending in your questions about the coffee industry, running your own businesses, and even requesting career advice, and today the guys are gonna answer. Listen to this week's full episode to hear their thoughts on your burning question about managing stress among leadership teams. How do you identify the root of that stress, and when is “stress” not actually the right word? Get a behind-the-scenes take on Green Coffee buying, how that side of the industry even works, and how on earth you get into it. Hear their advice on getting started as a new coffee roaster! What are the realities of starting your own company and getting people to take a chance on you?
Do YOU have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and outside of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

May 6, 2024 • 38min
SCA Retrospective - The Hot Goss'
Welcome back to the Cat & Cloud Podcast, After Hours 😎
This episode is dedicated to Andre. As promised.
This week Chris, Jared, and Charles are sitting down with a couple of cocktails and bringing out the Hot goss about SCA. Jared revisits the debate topic of the moment from the expo; to co-ferment or not to co-ferment, and the guys spend some time really diving in on the ethics, and the impact these coffees will have on our coffee scoring systems.
Just don’t yuck anybody's yum, ya know?
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Apr 29, 2024 • 34min
Progressing Your Career - The mindset for how to move forward
Welcome back to the Cat & Cloud Podcast! This week y’all are getting a blast from the past, we’re revisiting a previous episode where Chris and Jared were answering some questions about how to progress in the coffee industry. Whether that means in your career or your life at large, the guys shed some life on finding your vision for growth and working toward it.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Apr 22, 2024 • 39min
Importance of communication - Clearly expressing yourself in order to do things better
Welcome back to the Cat & Cloud podcast! This week we’re back with Chris and Jared as they discuss how important common language is within an organization. Creating a lexicon that is universally understood in all aspects of your company can be a huge challenge, whether you’re talking about content creation or roast profiles. Listen to the full episode to hear their thoughts on how creating universally understood terms, and standards have helped them communicate and align with their teams.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Apr 15, 2024 • 41min
Coffee Processing - Are exotic processing methods good or hype
Welcome back to the Cat & Cloud podcast and to White Ivy, Jared's long-lost email address! On this weeks podcast the guys are tackling a pretty huge question, what is your favorite processing method, and why. Listen to the full episode to hear some of their hot takes on why washed processing is the elite form, and why natural processes are sometimes more overwhelming than they are enjoyable.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Apr 8, 2024 • 1h 1min
Conversation with Kent Bakke
Welcome back to the Cat & Cloud podcast! A couple of months ago Chris and our Marketing Team Leader Michael took a trip out to Seattle to hang out with La Marzocco. While there they had the chance to connect with Kent Bakke, their former CEO turned Board Member, and figured they might as well record a podcast! This week's episode is all coffee and espresso geekery; a chat between two friends about their lives in the coffee industry, and Kent’s lifelong obsession with coffee.
Listen to this week's episode to hear a little coffee history from the namesake of the KB90, and the man who founded the Bakke Coffee Museum!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Apr 1, 2024 • 41min
Connecting the Dots - How experience and practice come together
Welcome back to the Cat & Cloud podcast! This week Chris, Jared, and Charles are covering a whole host of topics from prepping for SCA, the creativity that goes into connecting all the arms of our company, and even reminiscing on some of the weird and wild times of early Verve.
Listen to this week's episode to hear how they’ve built their Quality Check skills and the work that goes into not just chasing goals but flowing through the process.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Mar 25, 2024 • 33min
Learning by Doing - Allowing yourself the room to grow
We’re throwing it all the way back to 2021 for this weeks episode. This week we are revisiting a freshly quarantined Chris and Jared as they discuss the natural eb and flow of progress. Listen to this weeks episode for some perspective on taking that first step into the unknown and how we learn and grow even in the failures.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!