

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

Jul 14, 2017 • 23min
Roast Ride Along Minisode! Coffee Roasting + Talking = Fun
We roast a batch of coffee and take you along for the ride. What's going on in there? Now you know.
We apologize for the podcast lag - the new store has us way busier than we anticipated. Thank you for sticking with us through these times we'll be back with regularly scheduled content so soon (we promise).

Jun 27, 2017 • 43min
Multiroaster? Building a Wholesale Program on Solid Ground
Baca and Alex talk about the implications of getting into the multiroaster game.
Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!

Jun 16, 2017 • 44min
What’s The Deal With Orientation?
Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place.
We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!

Jun 9, 2017 • 34min
Jared Truby Birthday Special!
It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.

Jun 2, 2017 • 50min
Converting Consumers To Specialty Pt. 1 | Baca's SCA Expo Presentation
Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more!
Endless Bummer T Now Available: http://bit.ly/2smq6Rn
Have questions? Email us at podcast@catandcloud.com

May 27, 2017 • 42min
Creating & Sustaining an Engaging Culture pt 2.
Jared dives into simplifying delivery and operations to enhance workplace culture. He shares insights on self-assessment and finding where you can add the most value. The discussion highlights strategies for cultivating a vibrant company culture in the specialty coffee industry, focusing on training and communication. The importance of harnessing individual talents, or 'X factors,' is explored, along with adopting innovative leadership practices from diverse sectors to foster creativity and growth.

May 20, 2017 • 42min
Creating & Sustaining an Engaging Culture pt.1
Discover the secrets to crafting an engaging workplace culture that boosts employee satisfaction and drives success. The discussion highlights the importance of aligning hiring practices with core company values. Learn how thoughtful hiring and structured training can enhance retention and lower turnover. Insights from recent lectures provide practical examples of designing a thriving organizational culture, making this a must-listen for leaders and business owners alike.

May 13, 2017 • 1h
We Just Keep On, Keepin On
This episode is full of real talk, updates and fun.
As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition.
There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators.
Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight.
Shout out to Wilbur Curtis!

Apr 28, 2017 • 59min
Taylor Gresham - Evocation Coffee
Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery.
In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life.
If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one.
Thanks Wilbur Curtis

Apr 26, 2017 • 33min
We Blew It...
We are up to our neck in preparing to open the new shop, SCA hangover etc.
This never made the internet before we left but it's up now.
We have guests being lined up as we speak and cannot wait to get back to it.
To those who came to our lectures, thank you. They will be available soon via our website and podcast.
Thanks Wilbur Curtis as always!