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Short Term Rental Secrets Podcast

Latest episodes

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Jun 10, 2021 • 32min

Ep 55 - Habits & Routines of Successful STR's Operators

HOSTS’ BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.   HIGHLIGHTS OF THE EPISODE 08:05  What to expect in this episode. 08:55  Emanuele’s morning habits and how it has evolved over time. 11:54  Mike’s routine and habits. 16:20  The real reason why habits are important. 20:03  A to-do list can become a to-die list. 23:15  Having goals and why you’re not hitting them. 25:00  Maintaining momentum! 27:24  Consistency is always the key! 28:02  What are the keystone habits that you can do for the phase of the business that you’re in now. 30:18  Give yourself actionable things to do. 33:23  Mike and E’s weekly habit keystones that he’s implemented are related to STRs. 39:19  Mindset and personal development shows are vital to your success.  Join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Miracle Morning by Hal Elrod Atomic Habits by James Clear Psycho-Cybernetics by Maxwell Maltz Extreme Ownership by Jocko Willink Profit First by Mike Michalowicz NOTABLE QUOTES (KEY LESSONS): "If you don't have a lot of this keystone habits in place, it can fall by the wayside very, very quickly." - Mike Sjogren "I team for 10 minutes before I actually shower, and I'll just visualize my goals as if I've already achieved them and then how I want my day to go." - Mike Sjogren "I'm very protective of my time and that's how I'm able to get things done." - Mike Sjogren "To me what makes a habit work is just that you do it. I don't care when you do it." - Emanuele Pani "There is an emotional toll that you pay everytime you write down your goals and then you look back at them and you don't accomplish them." - Emanuele Pani "It's honestly that simple. Where am I going to go, Where am I at now, How am I going to get there, and how can I make incremental progress every single week to hit those targets?" - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy  Clubhouse handle: @MichaelSjogren                    Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 31, 2021 • 41min

Ep 54 - How to Become One of the Top 10 STR Management Companies in the World with Nikola Grubelic

GUEST BIO Nikola Grubelic - is the founder and CEO of Direct Booker, an international short-term rental management company with a portfolio of 8,000 + units in 9 countries through 22 franchises. Direct Booker is one of the World’s Top 10 Property Management Companies & Technology Developers with the World’s Leading Franchise Model in the Short Term Vacation Rental Industry. HIGHLIGHTS OF THE EPISODE 04:16  Nikola Grubelic’s Intro/Biography. 05:16  How he started in the STR industry. 09:03  Decided to scale from 35 units after 2 years. 10:10  How their franchise model works. 14:02  What you can expect from their franchise. 16:42  How the marketing under Directbooker works. 17:52  How you get in the Directbooker franchise. 21:21  To whom they present their presentations. 23:21  Their Journey from 35 to over 8,000 units. 26:16  How their franchisees operate. 27:22  Not owning any properties as a company. 28:20  Their vision for Directbooker. 30:50  Selling their property management system. 32:17  Some tips on how to beat Covid and keep getting bookings. 34:38  Where can people learn more about Directbooker. 35:44  Nicola’s number 1 secret to success with short-term rentals. 37:43  Putting additional effort for when everything gets back to normal. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I get reservations and I get booked every single day that I work and I saw the opportunity there." - Nikola Grubelic "Basically we are a vacation rental company providing vacation rental solutions." - Nikola Grubelic "We have different tools on how to engage with property owners to contact us to tell them how they can earn and what is the way we work with them." - Nikola Grubelic "We don't have any properties. We don't own anything as a company. We are just working on the revenue share a month." - Nikola Grubelic "Putting yourself in the business and if you do that hard work, things will happen and you will get paid back at the end." - Nikola Grubelic CONNECTING WITH THE GUEST Website: https://partners.direct-booker.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 24, 2021 • 50min

Ep 53 - How to grow a business by creating systems and partnerships with Dave Goodfellow

GUEST BIO Dave Goodfellow - is in the property business for 10 years. 3 years STR, mixed strategies. He’s owned, he’s rent-to-rent (rental arbitrage), he’s done management. He also has 3 Aparthotels and he currently has 40 units. HIGHLIGHTS OF THE EPISODE 04:03  Dave’s Intro/Biography. 05:29  What triggered Dave to get into real estate and short-term rental space. 12:49  Their rent-to-rent management model. 13:34  Their service accommodation road map. 17:27  Walkthrough on how they purchased 3 hotels. 20:56  Learning, partnering and getting connections from Clubhouse in just 3 months. 22:45  The main reason why Dave got into AppartHotels. 26:18  Doing the 3 properties on their existing brand or creating separate brands for each. 28:54  Dave’s plan for this year (2021). 31:06  What does Dave's week and day look like? 33:36  Creating the process and systems to scale the business. 36:21  Who they hired when they got the 7 units. 40:04  Doing the training properly. 45:30  The worst thing you can do when you interview people. 46:17  Acknowledgements for Dave Goodfellow. 47:44  Where can people learn more and connect with Dave? 49:15  Dave’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "It's very much a systemized and scalable business, and we've built it that way for a reason." - Dave Goodfellow "A process is really very simple. You start at the beginning and you work on how or what the steps are, to get to the end, and then you build a system or a process around it." - Dave Goodfellow "The day I get to a place where I'm not learning, is the day I quit." - Dave Goodfellow "You've got to be consistent. You've got to keep on doing the mundane daily tasks that give you the success at the end of it." - Dave Goodfellow CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/davegoodfellowofficial/?hl=en Facebook:https://www.facebook.com/dave.ikonic.7/about LinkedIn: https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk Business: - Ikonic - Ikonic training academy - Ikonic property investments - CopperHouse Property: https://www.facebook.com/copperhouseproperty/ - We talk property Club (Clubhouse) Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 17, 2021 • 47min

Ep 52 - Celebrating 52 Episodes: Our Top 10 Takeaways From the Last Year

HOSTS' BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 04:17  The true definition of freedom. 05:47  What to expect from this episode. 07:51  1st takeaway: From Ep. 9 with Julie George 12:15  2nd takeaway: From Ep. 36 with Braydon Ross 15:36  3rd takeaway: From Ep. 29 with Andrew Bate 18:21  4th takeaway: From Ep. 26 with Antonio & Dominique 22:49  5th takeaway: From Ep. 34 with Brian Fontenot 25:09  6th takeaway: From Ep. 37 with James Murphy 28:17  7th takeaway: From Ep. 44 with TJ Tijani 30:56  8th takeaway: From Ep. 39 with Tia Bailey 35:02  9th takeaway: From Ep. 48 with Bill Faeth 39:19  10th takeaway: From Ep. 31, 40 & 41 with Mark Simpson 45:41  One of Mike and E’s key to success. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I always find it so fascinating when you meet these founders of these companies that just have these ideas that just keep popping up from this industry." - Mike Sjogren "Really understanding what makes people do what they do and understanding the emotional components of being in hospitality, I think it's a great blessing." - Emanuele Pani "Having the mindset of buying everything in bulk, putting it in a central location, packaging everything together and then dropping everything off? That to me was the clear example of how you can go from 0 to 300 units in 18 months." - Emanuele Pani "When you're doing 10, 20, 50 units at once, you have got to find a way to streamline that. Otherwise it'll be a disaster." - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 10, 2021 • 53min

Ep 51 - How to Grow Your Arbitrage Business Through Powerful Connections with Noble Crawford

GUEST BIO Noble Crawford - is a 7-year business owner and principal partner in the short term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners & property management firms to create win-win partnerships. HIGHLIGHTS OF THE EPISODE 07:17  Noble’s Intro/Biography. 08:03  Noble’s background and how he got into the short-term rental space. 16:43  How he was introduced to short-term rentals. 19:19  The first deal and the progression up until now. 21:29  Noble’s 10 units. 26:21  How Noble’s progression, strategies and how he keeps his units full. 31:31  When Noble got introduced to a real estate developer. 36:56  Having the right conversation with the property owners and landlords. 38:44  Noble’s direct bookings and mid-term stays. 45:03  It’s all about the relationships. 45:32  A tidbit for the audience interested in going after multifamily land developers. 50:04  Where can people find out more about Noble Crawford. 51:11  What is Noble’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "You look forward to No's, because the more No's you get you'll eventually get to that 1 Yes." - Noble Crawford "That’s a foot on the ground, going out having legit conversations, not as easy to scale but when you do the work and you do it once and you do it right? I will pay you dividends over and over and over." - Noble Crawford "Till this day, we get deals from that very first conference that I went to and I continue to go to more conferences." - Nobel Crawford "We don't want to come in where we're winning and they're losing or vice versa, because that's not good business." - Noble Crawford CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/noble.crawford.3/ Facebook: https://www.facebook.com/noblecrawford LinkedIn: https://www.linkedin.com/in/noblecrawford/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 3, 2021 • 36min

Ep 50 - Building a STR Portfolio While Still Working a 9-5 with Mike Reilly

GUEST BIO Mike Reilly - is an STR Operator based in North Carolina. Over the past 14 months Mike has been able to build a portfolio of 6 rental units (4 STRs) which are netting him and his wife $12,000/month! Mike started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 05:21  Mike’s Intro/Biography. 06:04  Mike’s journey with short-term rentals. 10:39  How many hours a week he’s spending running and looking for new units. 16:51  The coolest and challenging things when you become financially free. 20:11  How Mike got over the fear to take the leap on doing short-term rentals. 24:14  Mike’s bigger vision for his STR’s. 25:44  The best tip to push you to start your own short-term rentals. 26:39  Where to find these co-host deals. 28:39  How much Mike’s background in sales helped him in getting deals. 31:10  Mike’s mindset in taking on challenges. 32:44  Where can people get in touch with Mike Reilly. 34:07  Mike’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "Our goal is to get to 20k cash flow per month so that we have financial freedom." - Mike Reilly "It's just trying to find that balance of how much time do I want to spend on my 9-5, and how much time do I want to spend with my family, and how much freedom do we have to travel and do the things that we really want to do." - Mike Reilly "Just take action. You'll figure it out. If it feels stressful or it feels like it could draw out a lot of challenges, Just do it." - Mike Reilly "The number 1 key from getting from 0 to $12,000 to getting over that fear, the number 1 key is just, you got a great community around us, how do we figure this out?" - Mike Reilly CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/mreillypsu/ Facebook: https://web.facebook.com/michael.reilly.37017 Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 26, 2021 • 32min

Ep 49 - What are the Keys to Scaling Your STR Business

HOSTS BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 03:00  What are Mike’s and E’s roles look like now on their business. 04:30  Tool that you need to prepare for growth. 08:51  Getting PMS or channel managers to streamline processes for you. 15:19  Preparing your mindset for scaling. 17:52  E’s experience on having an executive assistant/ property manager on his team. 21:19  What you should be spending your time on. 24:43  Showing your team how you operate by working harder. 27:05  A tactical definition of “working on” versus “working in” the business. 27:43  Recap of the episode. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I prefer to work with cleaning companies because, again if the main cleaning person is sick or on a vacation or whatever, there's other people in the company that can go and get the property cleaned." - Mike Sjogren "You need to start thinking like an entrepreneur, like a business owner and less like an operator that's working as a worker bee in your business." - Mike Sjogren "You're creating yourself 1. Freedom. But 2. you're creating a consistent experience for your guests without you being involved in it." - Emanuele Pani "When you bring on somebody to help you, may it be a local person or VA, the only thing you can teach them is how you've been doing things." - Emanuele Pani CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 19, 2021 • 51min

Ep 48 - Maximize Revenue on Luxury STR with Bill Faeth

GUEST BIO Bill Faeth - has been involved in real estate for almost 25 years with both commercial and residential investing. In 2015 he switched the majority of his residential portfolio to short-term rentals from the long term after seeing an opportunity to increase profit and reduce risk. Bill currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. Bill shares these profit-boosting strategies along with how to self-manage, holding real estate, and so much more so you can build your short-term rental wealth while your guests make your mortgage payments. Bootcamp on June 7th and 8th, 2021 in Nashville, TN. Go to buildstrwealth.com HIGHLIGHTS OF THE EPISODE 04:22  Bill’s Intro/Biography. 05:28  What made Bill start his short-term rentals from long-term rentals. 10:17  What Bill’s 2nd tier location is. 11:45  What that 2nd deal looked like. 13:59  Bill’s molotov cocktail for a bad decision experience. 16:24  Learning valuable lessons from mistakes and failures. 18:21 Bill's strategy and what he’s focused on. 24:02  A breakdown of what EBITDA is. 25:51  A process that can increase what your property can make. 33:59  The 6 different types of buyers. 34:09  Giving more than you expect to receive. 43:18  Where can people get in touch with Bill Faeth. 44:23  Bill’s number 1 secret to success in short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Millionaire Success Habits - Dean Graziosi NOTABLE QUOTES (KEY LESSONS): "Drive-in vacation rental markets were the most recession-proof through the recession and I also think they're the ones that have been impacted in the most positive fashion during Covid when urban markets were being hit hard at this time last year." - Bill Faeth "I lost a hundred grand on that property because I didn't follow my evaluation process." - Bill Faeth "It's very important to share those mistakes that we make." - Bill Faeth "The reason why people are coming to the market is what people miss as hosts." - Bill Faeth CONNECTING WITH THE GUEST Website: https://buildstrwealth.com/ Personal Website: https://www.billfaeth.com/ Facebook Group: https://web.facebook.com/groups/284886002732508 YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 12, 2021 • 39min

Ep 47 - Exceed Expectations and Create Destinations with Wil Slickers

GUEST BIO Wil Slickers - brings a new perspective to tourism, hospitality, and service. Wil lives by the concept of "Exceeding Expectations and Creating Destinations." While running his network of podcasts, he is also an advisor for other hospitality brands like a Treehouse/Glamping company based in California and much more! Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before taking the leap into full-time self-employment and entrepreneurship. HIGHLIGHTS OF THE EPISODE 06:05  Wil’s Intro/Biography. 07:46  How Wil got started into the short-term rental business. 12:52  The kind of properties that they’re after. 15:41  Where they focus and dominate their STR properties. 18:14  What they plan on doing and the guest experience they want to give people. 20:48  Wil’s mission with their Podcast. 24:30  What they focus on for their investors. 27:44  When you are being a curated-moment focused. 30:41  What he brought into the business from his hospitality background. 33:03  Where can people find out more about Wil Slickers. 34:09  Having a separate website for bookings or not. 35:56  Wil’s number 1 secret to success with Short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "The focus is on this market and then as we expand and get a good portfolio here, we really want to see if we can copy and paste into other destinations." - Wil Slockers "There's a lot of commonalities but we can all learn from each other and I think the more we go with that approach, the industry of travel and hospitality will be better off in the future." - Wil Slickers "There's just certain things that you can do in order to go that one extra step." - Wil Slickers CONNECTING WITH THE GUEST Main Podcast: https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128 Morning Show Podcast: https://anchor.fm/good-morning-hospitality Website: https://www.slicktalkthepodcast.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 5, 2021 • 40min

Ep 46 - How to Take Your STR Business International With 140+ Properties With Ryan Luke

GUEST BIO Ryan Luke - Was based in the UK and now he’s now going back and forth between UK and Dubai. He’s currently at over 130 properties. He’s targeting to get 200 properties by June. He’s doing this on a massive scale in multiple countries. HIGHLIGHTS OF THE EPISODE 05:43  Ryan’s Intro/Biography. 06:45  Backstory and how Ryan got into the whole Short Term Rental Industry. 10:40  Pushing to 200 properties by this summer. 12:28  A blend of the different models to use on your short-term rentals. 15:37  Ryan’s booking operations. 17:18  Their lead and commission structure. 18:46  Their systems and how they find more deals. 21:03  What made Ryan invest in Dubai. 24:10  What properties make the most sense for Ryan’s portfolio. 26:55  What Ryan spends his time on his business now. 30:24  How acquisitions usually happen. 34:27  Things you don’t notice when you’re passionate about your work. 36:27  Where can people find out more about Ryan Luke. 36:59  Ryan’s number 1 secret to success with Short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I had like, 3,500 pounds of bookings within 5 days." - Ryan Luke "I want a thousand properties by the time I'm 40." - Ryan Luke "It's about educating my staff to be able to educate the investors, the landlords, the owners, and then we just strike deals, help get them set up and just plug in the management system." - Ryan Luke "Because you go check on your business and you travel in different countries and that's kind of really why I want to do the international thing." - Ryan Luke CONNECTING WITH THE GUEST Website: officialryanluke.com Clubhouse handle: ryanluke Facebook: https://www.facebook.com/officialryanluke Learn more about your ad choices. Visit megaphone.fm/adchoices

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