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Short Term Rental Secrets Podcast

Latest episodes

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Nov 8, 2021 • 27min

Ep 75 - How to Find and Manage Cleaners the Right Way with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:04 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:15 Subscribe to us on YouTube - https://www.youtube.com/ShortTermRentalSecretsShow 01:47 Text "RESOURCES" to (978) 242-0001 02:40 Share our podcast to the STR community 03:15 Mike S shares how he found his cleaners 08:44 Questions to ask the cleaners 12:17 Building partnerships with cleaners 15:42 Where to find cleaners 16:14 Setting expectations 18:51 Making sure that the cleaners are team players 19:20 Showing appreciation to cleaners 21:57 How to compensate cleaners 25:27 Having the right cleaners and treating them well NOTABLE QUOTES "Showing empathy and appreciation on what they do goes the extra mile." - Mike Reilly "We are in this business not only to make money but also to create a lifestyle that we enjoy. For most of us, a lifestyle of helping other people and improving everyone's lives around us." - Mike Reilly CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 1, 2021 • 59min

Ep 74 - From 1-11 Listings in 9 Months with Real Estate Agent Shane O'Connor

GUEST'S BIO Shane O’Connor is the CEO & Founder of Alchemy Real Estate & Alchemy Hosting. Alchemy is based in Tampa, FL, building a portfolio of Short-Term Rental assets primarily focused in Central Florida. By delivering vertically integrated, top-tier service from beginning to end in the investment process, Alchemy has grown from a single property (and single employee) to 11 properties & a team of four in less than a year. At that same time, Alchemy will have also delivered more than $3M in closed real estate deals for its clients.  Shane is a graduate of the United States Naval Academy and served as an officer in the U.S. Navy for 9 years. He received an M.S. Degree in Real Estate from the University of Florida. He runs the company with his brother, Captain Devin O’Connor, who is an active duty Marine Corps helicopter pilot in addition to being the Director of Operations for Alchemy.  HIGHLIGHTS OF THE EPISODE 05:16 Shane O'Connor's introduction and background 07:45 Shane share his journey from being in real estate development to helping investors locate and manage properties 13:40 Lessons Shane learned about HOA issues 16:54 Managing properties as a real estate agent 19:10 Shane talks about being a real estate agent 22:41 Recognizing your limits and bringing in more help 25:21 Elevating yourself as a manager and a leader 29:58 Continuous learning resulting in being a valuable service provider 33:14 Trusting the experts 38:18 Tips for real estate agents tapping into managing properties or co-hosting 47:41 Holding yourself to a higher standard 50:19 Shane's tip for real estate agents looking for property managers 53:15 Acknowledgments to Shane 53:45 Where can people connect with Shane 54:21 Shane's #1 secret to success with STRs 57:32 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets free resources 58:00 Subscribe to the Short Term Rental Secrets YouTube channel - www.youtube.com/shorttermrentalsecretsshow NOTABLE QUOTES "Don't be a secret agent." - Emanuele Pani "If you're gonna do something, be world-class." - Mike Sjogren "If you put good energy out in the world, it will come back to you."  - Shane O'Connor CONNECT WITH THE GUEST Shane O'Connor: Instagram | Facebook | Linkedin Alchemy Real Estate: Instagram CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin  https://linktr.ee/the_airbnbguy   Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin   FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 25, 2021 • 29min

Ep 73 - How to Hire Virtual Assistants with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:19 Join the free Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:21 Subscribe to our Youtube channel - Short Term Rental Secrets 01:52 Text "RESOURCES" to (978) 242-0001 to get Mike's free program 02:57 Share the podcast with other people 03:32 When to hire a virtual assistant 05:05 What holds a business back 06:14 The 2-week time study 07:19 Mike talks about his first virtual assistant and how he added more 08:56 Documenting business processes 10:20 Mike R shares his first virtual assistant experience 14:03 Mike's tip for hiring virtual assistants 14:54 Getting over the fear for your business 18:57 Building a culture within your team 20:18 Operation checklist 22:16 4R document 25:45 Asking people onshore as assistants 27:43 Be a part of Mike's Mastermind program - https://www.strsecrets.com/apply 28:24 Keeping your time freedom NOTABLE QUOTES "If you want to go fast, go alone. But if you want to go far, build a team." - Mike Sjogren "The fear of starting to bring on help stagnates everybody's growth." - Mike Sjogren CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse  CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 18, 2021 • 30min

Ep 72 - Where to Find Co-host Deals with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:00 Exclusive content from the STR Secrets Facebook group 01:49 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:52 Subscribe to Short Term Rental Secrets on Youtube 02:23 Text RESOURCES to (978) 242-0001 04:14 Finding co-hosting leads 04:23 Doing your homework regarding property management 06:07 3 different ways to generate co-hosting leads 07:00 Working with your local network 08:06 How to expand your network 12:22 Cold outreach 13:51 Building your brand and your presence 14:49 How Mike built his brand and presence 16:12 Working your teams to generate leads 16:27 Mike Reilly shared how he found his co-hosting opportunities 20:16 Putting yourself out there 22:25 Mike talks about Grant Cardone from Undercover Billionaire 27:04 Tips on how you can build your presence NOTABLE QUOTES "Don't let that fear stop you." - Mike Reilly "If there's a will, there's a way." - Mike Sjogren "You have to be okay putting yourself out there." - Mike Sjogren "Be okay with getting some rejection, it's okay." - Mike Sjogren CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 11, 2021 • 35min

Ep 71 - Bringing Automation and Peace of Mind to STR Operators with Assaf Karmon

GUEST'S BIO Assaf Karmon is the founder of TurnoverBnB, one of the most popular tools for managing vacation rentals. HIGHLIGHTS OF THE EPISODE 02:02 Assaf Karmon's introduction and background 02:38 How TurnoverBnB was established 04:57 The beauty of software engineers 06:06 What is TurnoverBnB 09:59 Mike talks about his experience with a previous cleaner 11:14 What made Assaf start TurnoverBnB 12:04 Assaf talks about TurnoverBnB's Marketplace 12:50 How cleaners are qualified for TurnoverBnB 14:31 How cleaners get reviews 15:07 Cleaning checklist for STRs 17:03 Assaf shares why he is no longer hosting STRs 17:36 Mike talks about his experience with TurnoverBnB 19:48 The biggest problem of new STR operators 21:41 Assaf's vision for TurnoverBnB 24:23 What sets TurnoverBnB apart from others 26:01 Where can people learn more about TurnoverBnB 27:27 Best practices for turnover 29:48 Acknowledgments to Assaf 32:56 Assaf's #1 secret to success with STRs 34:09 Check out TurnoverBnB - https://turnoverbnb.com/ NOTABLE QUOTES "When you are holding a hammer, everything looks like a nail." - Assaf Karmon "Your time is valuable." - Assaf Karmon "If you try to be the best of everything, you will lose the sharpness and the quality but if you're doing one thing, it will give you a lot of focus and ability to provide a great experience." - Assaf Karmon "Any tool that will gain back sometime in your life is worth investing." - Assaf Karmon CONNECT WITH THE GUEST Assaf Karmon: Instagram | Facebook | Linkedin TurnoverBnB CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 4, 2021 • 44min

Ep 70 - Minimizing Risks Through Intelligent Guest Screening with Ela Mezhiborsky

GUEST'S BIO Autohost CPO and co-founder Ela Mezhiborsky handle the intersection of customer success and product development, setting priorities and driving the product roadmap based on client feedback. Before transitioning to SaaS, her career involved working in risk management, running her own digital marketing agency, and managing a successful short-term rental business in Toronto. In fact, it was her experience in the short-term rental industry that exposed her and her co-founders to the massive security void plaguing property managers. It’s the reason they built Autohost. HIGHLIGHTS OF THE EPISODE 04:32 Ela Mezhiborsky introduction and background 05:23 How Ela got into the STR industry 08:02 How Autohost was created 11:00 Ela shares how Quickstay experienced fraud ring and illegal activities from guests 15:45 What is Autohost 17:27 Providing a safe check-in experience for guests and hosts 19:31 How to screen your guests without using a formal screening tool 26:06 Ela talks about anti-discrimination in the STR industry 29:37 What Autohost does for STR operators 32:20 Autohost's guest screening process 37:14 Ela talks about Autohost Starter 40:47 Acknowledgments to Ela 41:02 Where can people connect with Ela 41:38 Ela's #1 secret to success with STR NOTABLE QUOTES "Spidey sense is better than no sense." - Ela Mezhiborsky "Be aware of what you said. " - Ela Mezhiborsky "Identifying where your red flags are is important." - Ela Mezhiborsky "Inherently, people are good but sometimes good people still discriminate unconsciously." - Emanuele Pani CONNECT WITH THE GUEST Ela Mezhiborsky: Facebook | Linkedin Autohost: Website |  Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 27, 2021 • 38min

Ep 69 - Managing Luxury STRs While Working in the Medical Field with Dr. Rachel Gainsbrugh

GUEST'S BIO Dr. Rachel Gainsbrugh is the co-founder of a luxury boutique brand covering GA, FL, the Poconos, and the smokies of TN. Providing luxury vacation and workforce housing for families, medical professionals, and workers in other industries. She's also an instructor at REI-USA, a national REIA organization, and has been featured on Bigger Pockets, Netflix, and several podcasts. HIGHLIGHTS OF THE EPISODE 01:05 Watch last week's free training by sending a message to support@strsecrets.com 01:34 Subscribe, share, and leave a review for Short Term Rental Secrets 02:08 Dr. Rachel Gainsbrugh introduction and background 04:26 How Dr. Rachel got into the STR industry 09:51 How Dr. Rachel found her first STR home 12:55 Dr. Rachel talks about her strategy for luxury properties 16:50 The price of luxury STRs per market 17:31 Additional services offered by Dr. Rachel for her properties 18:13 Dr. Rachel's goal for her STR business 19:38 What Dr. Rachel's team look like 23:54 Dr. Rachel's favorite market for her luxury rentals 26:17 Technologies and systems that Dr. Rachel use for her STRs 29:26 Why you should not use the Airbnb smart pricing 30:03 Mike and Dr. Rachel talk about the story of how Mike pursued his STR business 33:15 Acknowledgments to Dr. Rachel 33:24 Where can people connect with Dr. Rachel 34:11 Dr. Rachel's #1 secret to success with STR NOTABLE QUOTES "Take care of your people." - Mike Sjogren "Push through on something that you are definitely passionate about." - Rachel Gainsbrugh "Surround yourself with people that will support, encourage, and challenge you." - Mike Sjogren CONNECT WITH THE GUEST Rachel Gainsbrugh: Instagram | Linkedin CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 20, 2021 • 50min

Ep 68 - Maximizing Profitability in STRs with Tracey Northcott

GUEST'S BIO Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards. HIGHLIGHTS OF THE EPISODE 04:01 Tracey Northcott introduction and background 06:20 How Tracey started in the STR industry 12:04 The platform that Tracey used in Japan for her STRs 13:12 Tracey talks about her STR properties and how the pandemic hit her business 17:12 Tracey's target market for her STRs 19:08 E and Tracey talks about cultural differences through STRs 21:28 Tracey talks about maximizing profitability 23:14 How Tracey maximized profitability within her STR portfolio 30:09 The psychology of buying 33:04 E talks about scaling down successfully 34:17 Branding yourself as a short term rental business owner 45:45 Where can people connect with Tracey 47:35 Tracey's #1 secret to success with STR 48:12 Acknowledgments to Tracey NOTABLE QUOTES "Know who you are serving." - Tracey Northcott "Understand what works for you." - Mike Sjogren CONNECT WITH THE GUEST Tracey Northcott: Instagram | Facebook | Twitter Tokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook Tracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 13, 2021 • 37min

Ep 67 - Should You Get a Partner For Your STR Business?

HOST'S BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 08:47 Building partnership 09:54 Breaking down business partnerships 10:33 Mike talks about partnering with E for a business 11:33 E talks about his failed partnerships 13:29 Why the 50:50 partnership does not work 14:28 Having the uncomfortable conversation 15:06 Mike talks about his first partnership and his current partnership 17:26 Why some partnerships fail 18:20 How to avoid unpleasant situations 18:27 Personality assessment 18:41 What is an effective partnership 20:08 Understanding the "why"' and the vision 22:07 E shares the effect of bringing his wife to his business 23:14 Mike shares his experience about partnering up with his wife 25:21 Correcting the process, not the person 26:03 Having accountability 27:37 Letting it go and trusting your partner 28:49 Questions to ask yourself before jumping into a business partnership 29:58 What makes a good partnership 31:58 Hiring an attorney for your operating agreement 32:54 Being honest with yourself about having a business partner 35:36 Moral of the story NOTABLE QUOTES "A 50:50 partnership is a 0:0 partnership because there is no leader." - Emanuele Pani "Get the right butts in the right seats on the bus." - Mike Sjogren "If you love what you do, you are never working." - Emanuele Pani "Correct the process, not the person." - Mike Sjogren "Don't act out of fear." - Emanuele Pani "A partnership is not the answer to get you started." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 6, 2021 • 33min

Ep 66 - Creating Experiential Design Exclusively for STRs with Kate Shaw and Besty Moyer

GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate’s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate’s Airbnb rental houses. HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw CONNECT WITH THE GUEST Kate Shaw: Instagram | Linkedin Betsy Moyer: Instagram | Linkedin The Estate of Things https://theestateofthings.com/ Retreat Airbnb https://www.instagram.com/retreatairbnb/ https://byretreat.com/  CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

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