Short Term Rental Secrets Podcast cover image

Short Term Rental Secrets Podcast

Latest episodes

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Jan 17, 2022 • 37min

Ep 85 - 5 Steps to Hitting Your Goals in 2022

HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 04:29 Sign up for the waitlist of The Book Direct Playbook by Mark Simpson on www.boostly.co.uk/book 06:38 Airbnb's cancellation policy for COVID positive guests 08:35 How to put plans and habits to achieve your goals 09:18 Breaking down your goals periodically 10:28 Mike's tip on reviewing your goals 11:15 How to be deliberate with your time 12:53 Falling off track 14:21 Emanuele's tips on how to stay on your goals 18:48 Focusing on the goals that drive you 20:00 The mindset around your goals 22:29 Surrounding yourself with the people who will hold you to standards 23:54 How to stay on track to hit your goals 24:37 Mike's bonus tip 25:41 The different buckets in setting goals 29:09 The people that will make you greater 31:21 Being the hero of your own movie 35:31 Join the Mastermind program if you want to go all-in on your STR business - www.strsecrets.com/apply 36:45 Check out Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book NOTABLE QUOTES "Be the hero of your own movie". - Mike Sjogren "You're not gonna change by continuing to do what you've always done." - Emanuele Pani "Your goals are not a secret list that you write and put on your bedside table to look again at the end of the year. It needs to be a living document." - Emanuele Pani "There are going to be different seasons in your life where you plant and harvest different trees." - Emanuele Pani CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 10, 2022 • 32min

Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown

GUEST'S BIO Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate. HIGHLIGHTS OF THE EPISODE 03:52 Jeff Brown's introduction and background 04:54 How Jeff got into the STR industry 07:23 Joshua Tree as a profitable market 08:45 Jeff's approach to future markets 11:45 Ratio that will hit the profitability threshold 15:12 How to find a "20% rule" house 17:02 Red flags in finding markets 20:44 Jeff's vision for Loma Homes in 2022 23:03 How to choose a property for your STR business 25:50 Jeff's advice to people who has analysis paralysis 29:07 Acknowledgments to Jeff 29:43 Where can people learn more about Loma Homes and connect with Jeff 30:17 Jeff's #1 secret to success with STRs NOTABLE QUOTES "If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown "You need to try out the lifestyle." - Jeff Brown "I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown CONNECT WITH THE GUEST Jeff Brown: Linkedin | Email Loma Homes: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 3, 2022 • 42min

Ep 83 - How to Optimize Your Operations with Breezeway’s Koryn Okey

GUEST'S BIO Koryn Okey is dedicated to creating long-lasting relationships with her clients and driving awareness to the vacation rental industry. Since 2017, she has held a number of roles within Breezeway and currently serves as the VP of Client Experience. Koryn got her start in vacation rentals in 2008 at FlipKey, as part of the team that brought Guest Reviews to the industry. While Koryn calls Boston home, if she’s not at a conference or visiting clients in-market, you can often find her on the beaches of St. John or enjoying a nice glass of wine in Napa Valley. HIGHLIGHTS OF THE EPISODE 03:22 Koryn's introduction and background 04:33 How Koryn started with FlipKey 06:09 When did Koryn start with Breezeway 07:19 What is Breezeway 07:58 Where Breezeway can be used 10:50 How compatible is Breezeway with new hosts 18:37 Systemizing and setting up your business for success 23:25 Mike talks about a sample system 24:16 What STRS can learn from big hotel chains 27:51 Koryn talks about Breezeway's new features and functionalities 31:42 Looking for the right partnership 36:42 Acknowledgments to Koryn 37:34 Where can people connect with Koryn and learn more about Breezeway 38:35 Koryn's #1 secret to success with STRs 41:04 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets Starter Pack for free NOTABLE QUOTES "Make sure that you're set up for success." - Koryn Okey "Being able to learn and not having to recreate the wheel is super useful as you are just starting out." - Koryn Okey "At the beginning, you don't know what you don't know." - Mike Sjogren "You have to be okay with letting go of control." - Mike Sjogren CONNECT WITH THE GUEST Koryn Okey: Instagram | Facebook | Linkedin Breezeway: Website | Instagram | Email CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 27, 2021 • 44min

Ep 82 - Extreme Themed Short Term Rentals with Bryndee Barton

GUEST'S BIO Bryndee Barton started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of duplexes turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. Her specialty is managing large re-construction projects remotely, as she has successfully managed and completed projects across 7 different states. Bryndee now focuses on Loma Homes vacation rental development—creating premium, extreme-themed homes for guests to get an immersive experience that leaves them with unforgettable memories. HIGHLIGHTS OF THE EPISODE 04:35 Bryndee Barton's introduction and background 05:37 How Bryndee got into real estate and the STR industry 07:25 Managing properties out of state 09:36 Bryndee's tips on how to vet out contractors 12:13 Team players and accountability 15:19 Bryndee talks about her first extreme-themed STR deal 18:21 Numbers that matter when picking a market 20:47 Rule of thumb in annual revenue 22:24 Bryndee talks about their extreme-themed vacation spaces 25:13 How Bryndee and Loma Homes works on their extreme-themed rentals 27:05 Making your property stand out on competitive markets 29:14 Horror story of a design manager 30:56 Bryndee's goal for Loma Homes 32:06 How to fund themed STRs 36:26 Tips before raising funds and investing in STRs 39:49 Acknowledgments to Bryndee 40:46 Where can people learn more about Loma Homes 41:28 Bryndee's #1 secret to success with STRs NOTABLE QUOTES "It's a lot of work and there's also times that you want to give up but it's also validating when you see the first guest come through and the joy in the children's eyes." - Bryndee Barton "It is so fun to make the world a little bit better even if it's just one house at a time." - Bryndee Barton "The more things you know, the more ways you know how to play the game." - Emanuele Pani CONNECT WITH THE GUEST Bryndee Barton: Linkedin Loma Homes: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 20, 2021 • 51min

Ep 81 - What It Really Takes to Build And Scale A Business with Hostaway's Marcus Rader

GUEST'S BIO Marcus Rader has been in tech startups since 2006. Six years ago, he saw an opportunity to get involved in an industry he is passionate about - vacation rentals. Existing solutions in this space were built by real estate and travel professionals, rather than technology professionals. In co-founding Hostaway, the all-in-one vacation rental management software, Marcus' team had an immediate competitive advantage. He also dedicated himself to learning about the vacation rental ecosystem and creating a network of valuable relationships in the industry. Today, Marcus is the CEO of Hostaway which is the fastest-growing solution on the market. They are the preferred partners of big OTAs including Airbnb, Booking.com, and VRBO, and have the largest marketplace in the sector with more than 100 integrated software partners. HIGHLIGHTS OF THE EPISODE 03:46 Marcus Rader's introduction and background 06:50 What made Marcus co-founded Hostaway 09:12 Global megatrends 11:20 Marcus talks about putting himself in the shoes of Airbnb hosts to experience property management 14:13 What sets Hostaway apart from other PMS 16:32 Why your PMS support is important 18:59 E shares his experience with his previous PMS that made his listings went down 21:43 Key things that Hostaway focused on their system 25:15 Hostaway's focus area for 2022 27:43 What Marcus and his customer success team did with their customers when the pandemic first hit 30:33 How the STR industry in the US recovered from the pandemic 34:22 Marcus talks about where the STR industry is going 36:55 Multiples in property management companies 38:34 Reasons why people would not invest in companies 41:03 Why growth matters to SaaS 42:07 AirDNA's US forecast for 2022 43:23 Acknowledgments to Marcus 44:07 Where can people connect with Marcus and find out more about Hostaway 44:44 What is Marcus's #1 secret to success with STR NOTABLE QUOTES "Speed kills." - Mike Sjogren "There's a great value in combining smaller things to make them into something bigger." - Emanuele Pani "As you grow your business, you're going to notice that whatever worked yesterday does not work anymore." - Marcus Rader "Every business is built on people."  - Marcus Rader CONNECT WITH THE GUEST Marcus Rader: Linkedin Hostaway CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 13, 2021 • 40min

Ep 80 - Guest Perspective: Lessons For Hosts From a Digital Nomad with Zach Busekrus

GUEST'S BIO Zach Busekrus and his wife are the founders of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. They are full-time digital nomads and have stayed in 50 Airbnbs since last October and have learned a thing (or ten) about what separates the best stays from the rest of the pack. Zach can riff on any of the following topics: 10 Things I've Learned After Staying in 50+ Airbnbs, X Thoughts on Where You Should Invest (and Where You Should Save) from a Guest's Perspective, We're Full-Time Digital Nomads, Here's How We Choose Airbnbs (A Guide to What Separates the Wheat from the Chaff). HIGHLIGHTS OF THE EPISODE 03:00 Subscribe to the Short Term Rental Secrets podcast 03:13 Text "RESOURCES" to (978) 242-0001 to get the free STR Secrets Starter Pack 03:51 Zach Busekrus' introduction and background 05:09 Zach and his wife's nomadic lifestyle 08:20 Zach talks about their favorite Airbnb stay 12:54 How Zach and his wife choose the space where they want to stay 16:11 Things that make Zach and his wife's stay memorable 18:47 Zach talks about their worst Airbnb experiences 23:05 Refillables or bottled shampoo and soaps discussion 25:36 Investing in good towels 26:36 Key things to invest in your short term rentals 27:05 Keeping your rental space items minimal 29:20 Things that Zach and his wife find in an Airbnb that makes their stay more comfortable 33:01 Zach shares what their journey will be 35:33 Acknowledgments to Zach 35:59 Where can people connect with Zach and Sponstayneous 37:29 #1 secret to success for an STR host in Zach's perspective NOTABLE QUOTES "Even if you have lots of great reviews but if you have crappy photos, that's gonna deter at least guests like us from staying at the place." - Zach Busekrus "Knowing that there has been thought and intentionality of what to put in the space to help communicate more about the culture of the area, makes it feel more comfortable and makes you quickly fall in love with the space." - Zach Busekrus "Response time is beyond influencing your ranking in short term rentals." - Zach Busekrus "If you want to make your guests happy, pay the extra fee for the towels." - Zach Busekrus CONNECT WITH THE GUEST Zach Busekrus: Linkedin Behind the Stays Sponstayneous CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 6, 2021 • 39min

Ep 79 - How to Maximize Income With Upsells With The Host Co.’s Annie Sloan

GUEST'S BIO Annie Sloan is an Airbnb host and the CEO and Co-Founder of The Host Co., a company that adds a mini-bar, gift shop, and concierge to short term rentals. They help hosts make more money from every booking and help curate a better experience for guests. The Host Co.'s technology is always free for hosts, and their community of over 10,000 hosts is actively supporting the short term rental space with advice and news. HIGHLIGHTS OF THE EPISODE 06:28 Annie Sloan's introduction and background 07:18 How Annie got into the STR industry and how The Host Co. was established 12:13 How The Host Co. works 16:50 Items that hosts can upsell in The Host Co. 18:57 Raising the bar for short term rental spaces 22:13 How guests are primed in spending money while on a vacation 25:17 Items that are big sellers for STR guests 28:53 Making more money for hosts and helping the locals 29:36 The Host Co.'s goal in the STR industry 30:11 Adding your brand to your items 31:26 Guests having an emotional connection to their trips 32:05 Annie talks about exploring The Host Co.'s hardware 34:07 Annie talks about The Host Co.'s overall brand 35:23 Acknowledgments to Annie 35:50 Where can people connect with The Host Co. 37:10 Annie's #1 secret to success with STRs NOTABLE QUOTES "It does not make the experience worse but you'll never make the experience great." - Emanuele Pani. "It's all about adding that value." - Annie Sloan CONNECT WITH THE GUEST Annie Sloan: Linkedin The Host Co.: Website | Instagram | Pinterest CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 29, 2021 • 52min

Ep 78 - How to Prospect for Co-host Clients with Darryl Miedico

GUEST'S BIO Darryl Miedico iis a father of 2 wonderful boys and a beautiful wife. His career has been solely in tech and healthcare sales until 2020 when he started my own hospitality company managing short term rentals. Darryl now manages 8 properties across New England and he is actively growing in multiple markets. HIGHLIGHTS OF THE EPISODE 03:07 Darryl Miedico's introduction and background 03:43 How Darryl got into the STR industry 05:21 The reason why Darryl scaled his short term rentals 09:09 Taking control of your life 10:32 Darryl's biggest why 13:21 Darryl's current number of short term rentals 15:20 Darryl talks about his first co-hosting deal 18:55 Multiple rejections before getting to that "yes" 23:53 Where Darryl finds his co-hosting deal 26:29 How Darryl prospects for his leads 27:31 Darryl shares one of his prospecting experience 32:02 How commitment is very important in the STR industry 33:01 Being ready despite being nervous 39:01 What made Darryl join Mike's Mastermind program 41:59 The need to jump to be successful 47:17 Acknowledgments to Darryl 48:14 Where can people connect with Darryl 49:23 Darryl's #1 secret to success with STRs 50:29 Text "RESOURCES" to (978) 242-001 to get the free STR Secrets Starter Pack 50:52 Send an email to support@strsecrets.com to learn more about the Mastermind program NOTABLE QUOTES "Life always gives you chances." - Emanuele Pani "Start teaching the horse to take a different path." - Emanuele Pani "The butterflies never go away. What you learn is you get them to fly in unison." - Mike Sjogren "We're all made to fly." - Emanuele Pani "The moment you make a true choice, it becomes easy." - Emanuele Pani CONNECT WITH THE GUEST Darryl Miedico: Clubhouse | Facebook | Linkedin Stayspace CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 22, 2021 • 40min

Ep 77 - Holiday Booking Trends and 2022 Outlook with Paul Zukauskas

GUEST'S BIO Paul Zukauskas is the Global VP of Customer Success at the short term rental property management platform, Guesty, where he combines his passion for real estate and hospitality by helping top vacation rental hospitality brands grow and scale. Paul is a passionate client services executive with over 10 years of SaaS management experience leading high-performing Customer Success, Implementation, and Support teams. HIGHLIGHTS OF THE EPISODE 04:16 Paul Zukauskas' introduction and background 05:06 How Paul end up in the hospitality industry 08:08 Guesty data for the upcoming holiday season 10:00 What drives bookings of short term rentals 11:39 Increased bookings in 2019 11:51 Airbnb capturing the early majority and late majority as a mainstream accommodation 14:55 The professionalization of short term rental industry 15:50 Paul talks about the growth of short term rentals 18:19 Paul talks about Guesty for Hosts 20:04 Focusing on your tech stack at the early stages 22:03 OTA platforms growing over the last 12 months 23:42 Google as the next major OTA player 25:02 Niche traveler types and region-specific OTAs 26:12 Trend in the middle of the pandemic 28:01 Taking care of remote employees 29:58 Quality of the experience with short term rentals 30:51 Q1 2022 trends 32:46 Paul talks about Guesty's insight on the booking window trend 34:39 The current trend of corporate travel 36:54 Acknowledgments to Paul 37:14 Where can people connect with Guesty and Paul 38:12 Paul's #1 secret to success with STRs NOTABLE QUOTES "It is easier to lay the foundation when the house is not on top of it than it is to take down walls and add foundation later down the road."- Emanuele Pani "Do you want to learn a new language when your five or six years old or do you want to learn it while you're forty or fifty?" - Paul Zukauskas CONNECT WITH THE GUEST Paul Zukauskas: Linkedin Guesty CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 15, 2021 • 35min

Ep 76 - What to Do While Your Under Contract on an STR Property

HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 03:21 Steps to take while waiting for your STR property to close 04:09 The House Bucket 06:37 Leveraging your relationship with the real estate broker/agent 07:37 Being involved and doing your homework 09:00 Planning and doing things ahead of time 10:36 Speed to market 11:30 Parking situation of the STR property 11:50 The feel of the neighborhood 12:12 The Team Bucket 14:04 Planting seeds and getting referrals 15:30 Analyzing your competition 17:13 Asking the locals about the area 18:53 The Timeline Bucket 20:05 Working backward from the launch date 20:39 Thinking through logically 23:40 Recap 25:12 Leveraging technology 26:27 Difference of a new STR operator to a professional operator 27:26 Why contractors need to be referrals 28:05 Interviewing as many people as possible 29:15 Accountability on timeliness 30:27 Going back to your vision and creating processes 32:49 STR Secrets wrapping up 2021 33:29 Text "RESOURCES" to (978) 242-001 to get the STR Secrets Starter Pack for free NOTABLE QUOTES "You plan the work then you work the plan." - Emanuele Pani "The unforeseeable happens even if you plan the work." - Emanuele Pani "Put yourself through the exercise." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

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