Social Selling Made Simple

Social media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves apart and dominate our local markets? What are the opportunities we can create with content that excites our local market and communities? In this episode, I’m joined by agent and “Digital Mayor of Auburn, Alabama”, Amy. B. Cotney, as she shares how she created a powerful, authentic and community focused brand.   3 Takeaways You never want people to wonder what you do for a living, you want them to be aware that you know about your market.  If your local business doesn’t have an online presence, people will not organically discover your content about that business, and be drawn into your world. If we become experts of our local markets, there’s an opportunity for us to dominate relocation business using social media. Many people from other parts of the country can be introduced to the local area through our content.    Guest Bio-  Amy is a real estate agent, who is also known as ‘The Digital Mayor’ of Auburn, Alabama. She is also a podcast co-host.  For more information, visit http://www.sweethomeauburnal.com/meet-amy/, and follow  @sweethomeauburnal on social media.  Look for her podcast Between Two Amys on your favorite podcast platform. 

With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or money. How do we decide the right platforms to go deep on? How much money should we be spending for us to get the results we want? On this episode, PropertySpark co-founder and CEO, Sam Rico, shares on how we can get more out of our advertising in 2020.    3 Takeaways Your Facebook, Instagram and Twitter profile picture should be your photo, not your logo. People are doing business with you, not your branding.  Spend a decent amount on advertising. If we’re not putting enough ad spend into our social media, we’ll never be able to generate enough leads for us to get any ROI, or business from it. Many agents who complain about social media not being effective aren’t putting enough ad spend towards it. We can’t operate a business or generate leads without ad spend. Think of your social media ad spend the same way we thought before everything went online. Have a dedicated marketing budget.    Guest Bio-  Sam is the CEO and co-founder of PropertySpark. PropertySpark does social media and lead management for agents, so they can focus on what they do best — selling homes. Visit http://propertyspark.com/ for more information, and to sign up for Sam’s webinar and a discount on the subscription. 

Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead follow-up and nurture? In this episode, business strategist, growth hacker and author of Dominate Real Estate, James Tyler shares on how we can leverage data to generate more traffic and leads in our businesses.   3 Takeaways If we source data correctly, it allows us to segment and sort our databases so that we can funnel relevant content to people based on their needs.    Follow up comes after nurture. You need to have a follow-up sequence in place that builds upon your initial nurture campaign.    You have the option to buy a database or alternatively, you can build it. However, you will get a substantially better ROI if you control the flow and storage of your data.   Guest Bio-  James Tyler is a highly motivated business strategist, growth hacker and the founder and CEO of Marketing Engines®, Inc. He is well known in the Southern California business community for his passionate entrepreneurial drive, strong planning, management and analytical skills. He has a proven track record for developing successful marketing strategies and high-tech sales programs focused on business growth, productivity and profitability.   For more information, visit https://jamestyler.marketing/ and https://marketingengines.com/.    Buy his book Dominate Real Estate: A Master Plan to Build a Thriving Real Estate Business with Actionable Sales here.

Social media marketing is a money and time investment that generates leads and gets us in front of our ideal clients. However, to maximize our investments, we need to be creating the right content, and generally appealing to what the algorithms are looking for. How do we make use of all the information Facebook has to help us find the people who have the most demand for what we do? What kind of content should we avoid posting? What are some of the biggest missed opportunities on Facebook? On today’s episode, social media consultant, speaker, author and founder of Behind Your Curtain, Karen Liz Albert, shares high level tactics to leverage the algorithms and directly benefit our businesses.  3 Takeaways The Facebook algorithm promotes content that adds value. If we want our content to get in front of more people, we need to start posting what’s relevant to our target market, not necessarily about ourselves or real estate.    There are two types of markets, the people that know us and the people who don’t know us yet. Our goal is for our content to be so good and so relevant to the algorithm that its reach extends past the people who know us to complete strangers.    When the Facebook algorithm is scanning a Facebook business page, it’s looking for the who, what, when and where of what you do. The algorithm looks for this information on the name of the page, keywords in the description, as well as the names of profile and header images. It also checks the Calls-to-Action.   Guest Bio-  Karen Liz Albert, a Social Media consultant, speaker, author and seminar leader, is the owner/founder of Behind Your Curtain. Karen has 20+ years experience in marketing, consulting and professional training and has successfully used her Social Media expertise to launch targeted Social Media marketing campaigns for business owners and entrepreneurs, helping them achieve tangible marketing results by strategically promoting brand awareness and increasing customers.   For more information, visit http://behindyourcurtain.com/. 

When it comes to publishing content, most of us are so much more focused on Facebook and Instagram, that we miss out on massive opportunities with YouTube. It’s a platform that can help real estate agents inexpensively generate leads and become more visible. How can we start creating quality content? What are some of the unique benefits we get from YouTube that we don’t get anywhere else? On today's episode, Realtor, YouTube superstar and bestselling author, Karin Carr shares a wealth of information on the brilliant systems she’s built to drive traffic, monetize and generate leads on YouTube.     3 Takeaways Spending 5-10 hours trying to edit one video to make it perfect takes time away from being face to face with clients. It’s better to pay someone to do it for us for $10 - $20 per hour so we can focus elsewhere.   If you’re filming YouTube videos on your phone, hold your phone in landscape not portrait. Unlike Facebook and Instagram, filming horizontally is best.    Make a YouTube video and embed it in your blog and then link the blog post in the description of your YouTube Video. You will be driving traffic both ways, which Google loves.    Guest Bio-  Karin Carr is a full-time Realtor in Savannah, Georgia, proud Air Force wife, and mom. She is a YouTuber whose superpower is training real estate agents to double their income by making free YouTube videos that attract their ideal clients.She works with real estate agents worldwide, both brand new to the business or just looking for a better, more enjoyable way to find new clients without cold calling. She also leads an online course for agents who are looking to take their businesses to the next level.   Karin is also the best selling author of YouTube for Real Estate Agents: Learn How to Get Free Real Estate Leads and NEVER Cold Call Again. Buy the book here.    Check out her YouTube channel here, and to learn more about Karin’s YouTube resources for Real Estate Agents, visit https://www.youtubeforagents.com/.

There are so many things that can hold us back from success, but many of these manifest from our thoughts and actions. How do we overcome our own internal limitations and unlock massive growth? What are the 3 key behaviors that define successful people? On this episode, coach, consultant and founder of Be Great Global, Anita AC Clinton, shares her success journey, and how to boldly go after your goals.    3 Takeaways Negative self-talk can be enough to stop us from going after our dreams, but if we take action, we can counteract it.    When we’re doing what we’re called to do, it’s effortless, but that doesn’t mean we won’t have to work. We will still need to put effort towards what we want to achieve.    There’s a strategy for doing anything we want to in our business. Once we know what we want to do and how to do it, achieving it becomes easier.    At the start of the show, we talked about how working together, changed my life and Anita’s life 15 years ago, and the power of building a business that matches our personalities without suffocating us. Next, we talked about overcoming the fear of being great, the value of teaching people how to treat you, the importance of focus and planning out your social media specifically.     We also discussed; How to focus on your zone of greatness  Why action overpowers negative self-talk  The value of attaching strategy to our goals   Guest Bio-  Anita is a speaker, coach, consultant and the founder of Be Great Global. She has 18-years of creative design, brand development, marketing, editorial and business development experience.  She exists to help DREAMERs transition to GAME-CHANGERS. For more information visit https://begreatglobal.com/ and follow @ACClinton1 on social media. 

A few years ago, I found myself drifting, drained, and away from my purpose and my goals. Why did I decide to let go of all my designations, certifications, and licenses? What did I discover when I did that? What are some of the biggest mistakes that are causing us to drift in our real estate business? This episode is my presentation at Inman Live, where I  talk about the things getting in the way of our business success. On this episode, I talk about why I let go of all designations and certifications that weren’t serving my purpose, and how I went back to the basics. I talk about the importance of an exit strategy, being a numbers person, and avoiding sphere interference. I also share on the power of focusing on what you’re good at.    I also talk about  Being busy vs. being booked  How to stop putting your foot in your mouth  The importance of having a niche  When you understand what your goal is and have an exit strategy in place, you’ll learn to focus on what you’re good at. You’ll be in a better position to put lead generation on your schedule, learn what not to say when you’re being social, associate with the right people and become a numbers person. With these things guiding you, you’ll never drift and your business will thrive. 

Social media is one of the most powerful ways to brand ourselves and build a pipeline for our business. However, for a lot of agents, creating content is an overwhelming and intimidating task. How do you incorporate social media strategy and content posting into your daily workflow? How do you leverage tech tools to make your profiles look like a big organization’s, even if you’re a one-person show? In this presentation, I share how you can effortlessly craft a social media calendar to quickly boost your sales, simplify your life, and start getting results on online platforms. At the start of the show, I talked about how you can start getting social media momentum instantly, how to set up a content calendar, and schedule your social media posting. Next, I talked about the importance of allocating some money to marketing yourself on social media.   I also covered using RSS feeds to populate your feeds with quality content, automation, and how to leverage your photos to connect with local businesses.    I also talked about; How to set up individual calendars for each of your clients  Content syndication tactics    Social media doesn’t have to be a huge undertaking, even when you’re a busy agent or entrepreneur. By leveraging scheduling, automation, curation, and syndication tools, you can easily create a steady supply of high-quality content without it taking hours or hiring a social media manager to do it for you. Ultimately, it’s all about having a content calendar and following it religiously. 

One of the things real estate agents have working in their favor is their local knowledge, but the problem is many of us aren’t leveraging that in our marketing and social media content. What strategy can we apply to grow our own local brands? On this episode, Director of Strategy at Shred Media, Jason Frazier shares how we can build awareness, relevance and develop true relationships in our local markets.  3 Takeaways Attention is currency, but that’s only the first step. After we gain attention we have to be relevant and then create an impact with your message so that we have staying power.    Most agents avoid an online presence because they think only millennials use social media. The truth is millennials aren’t the only ones going online, even older consumers are using social media.   If our goal in real estate is a long term career and legacy, we should embrace social media to become and remain relevant.   Guest Bio-  Jason Frazier is an author, speaker, coach, podcast host and Director of Strategy at Shred Media.

In order to set ourselves apart in our markets, we have to rethink our approach to marketing and advertising - with a focus on lifestyle, not home features. How do traditional amenities based listings and ads actually disqualify a lot of potential clients that we could be converting? How can we leverage video in order to effectively market to millennials? How do we bring goals and aspirations into our marketing plan? On this episode I’m honored to be joined by real estate icon, coach and speaker, Jim Remley, as we discuss how we can convert more people by telling a story.    4 Takeaways When we create ads, we should be asking ourselves if they trigger and drive curiosity.  When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of the home.  Of the 13 reasons why someone buys a house, 9 of them are related to location and proximity to services and amenities. Flagging the next contact is the most important part of every single call we make.   Guest Bio-  Jim Remley is a speaker, author, and consultant. He is the founder of eRealEstateCoach and the author of The Path to Real Estate Zen, a premium coaching platform for agents looking for a transformation in their real estate career.   In addition, he runs one of the largest real estate firms in the state of Oregon, with over $766 million dollars in sales volume a year with over 160 active brokers.As a consultant, author, speaker, and trainer, Jim has one mission - to create abundance through simplicity of action. For more information, visit https://www.erealestatecoach2.com/.