Social Selling Made Simple

As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces.    How can we create our own “blue ocean” - a space in the market that we can own with little competition? What can licensed real estate professionals learn from their unlicensed peers?    In this episode, I’m joined by real estate investor, expert, coach and mentor, Jackie Jackson as she talks about how to be unique and dynamic in this business.    Three Things We Learned From Jackie Jackson How to concentrate on the solution, not the problem at a time like this where so many people are stressed and worried The importance of embracing live stream and video and how investors are beating Realtors at that game.  How to spread our credibility across the web in a way that makes sense to every platform.     Guest Bio-  Jackie Jackson is CEO and founder of www.TheJackieJackson.com and www.CashFlowYourLife.com, Real Estate Expert, Coach & Mentor and International Television Talk Show personality with a flair for all things fashion and beauty.   For more information visit https://thejackiejackson.com/ and follow @thejackiejackson on social media. 

Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back? How do we pivot to find new ways to do business? In this episode, I talk about the Coronavirus pandemic, how it’s affecting the real estate industry, and how we can move ahead with integrity and in line with our goals.    3 Takeaways In order to keep standing after this crisis, it’s going to be very important to pivot and find new opportunities.    You shouldn’t need to go to the office to send paperwork. Make sure you have the tools and resources that allow you to work from anywhere.    We owe our clients undivided loyalty and support right now. 

TikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such a popular platform? How do we leverage Instagram and TikTok to generate leads and build relationships? In this episode, I talk to Katelyn Montrony, an agent who’s killing it on TikTok and Instagram, as she shares why we should consider making content on these platforms.    3 Takeaways - To add music to Instagram content, you need to own a license for the song. TikTok has already purchased the licensing, meaning you can add tons of music to your TikTok videos.  - Post TikTok content to other platforms you generate leads on. The content will be different and that will help you stand out.  - Instagram is a tool that helps people to get to know us better, and we don’t have to go in and sell ourselves because Instagram gives the audience a level of familiarity with us.   Guest Bio-  Katelyn Montrony is a New York real estate agent. Her sole source of leads is social media with an emphasis on Instagram and Tik Tok. It took a year to build up, but now she is sought out through social media and puts all of her time and energy into the continual use and building of her presence on various platforms.   Visit https://www.realestatekategroup.com/ for more information and follow Katelyn on Instagram, TikTok and Facebook. 

There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections? What marketing techniques and tools can we employ? In this episode, marketing strategist, consultant, and LinkedIn trainer, Deborrah Ashely shares how we can leverage LinkedIn, and why now is the right time to do it. 3 Takeaways LinkedIn has shifted from a recruiting platform to a content creation platform. There are only 10% of LinkedIn users posting on a regular basis so there’s a lot of opportunity.  In your “About” section, tell a story in a way that speaks to your ideal client, don’t make it a place to rehash your resume.  A lot of the relationship building and connecting on LinkedIn happens in the messenger and on the feed in other people’s content.    Guest Bio-  Deborrah Ashley is a Marketing strategist, consultant, and LinkedIn trainer, who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business…but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications and business development where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. She has been featured in a variety of media including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcasts and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. GET A 15-MINUTE PROFILE ASSESSMENT AND IMPROVEMENT TIPS  Text LINKEDIN AUDIT TO 813.461.4555 Search for #Thelinkedinblackbelt on LinkedIn to find Deborrah’s content.

In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our marketplace? Why does video content increase the value sellers and even buyers get? In this episode, agent and video marketing pioneer, Anne Jones shares on branding, her favorite digital hacks and the importance of putting systems behind our marketing.  3 Takeaways Real estate is built around a very photogenic product, and that makes it a natural entry point for video marketing.  Even in a market where homes get sold quickly, marketing is still necessary. We can increase the profit margin for our clients through marketing, and get more qualified leads from impactful content.  Sellers want to see their home presented fully and in the best possible light, and buyers also want to make a connection with a home before they buy it. Video helps us achieve both of these goals.   Guest Bio-  Anne Jones is the owner of Windermere Abode, a boutique real estate office in North Tacoma’s Old Town neighborhood.  Follow @TacomaJones on Instagram, call 253.444.8481 or find her podcast ‘Inside Abode’ on iTunes.   

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy.    Takeaways Twitter is the last platform where you don’t have to pay to get results with marketing.  Stats back up the fact that GIFs are an effective way to garner more attention. It's a fun way to share your personality and break through the noise. Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags.  Don’t be too factual and data-driven on Twitter - be more emotional, humourous and relational. At the start of the show, Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics.    We also discussed; How to use personalized GIFs The power of participating in Twitter chats  How to leverage Taco Tuesday on Twitter Guest Bio-  Jay Busselle is the Marketing Director at Equipment Zone. He is a marketing, brand and social selling expert, and founder of #promochat. For more information, visit  https://www.linkedin.com/in/jaybusselle/ or follow @JayBusselle. 

Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising? On this episode, social media advertising specialist and consulting, Tristen Sutton shares why we need to invest more in Facebook ads.  Takeaways Don’t have a Blockbuster strategy in a Netflix Reality. We must first accept that everything evolves and that social media is the only way to get attention and build awareness in today’s world.  Video Ads are the perfect way to feel out an audience, it’s a self-selecting type of ad. If they watch 25% or more of the video, we know they are interested and we can put them into their own bucket to retarget them.   Likes and follows don’t matter as much if you run ads. Facebook Ads make us exempt from the algorithm. If you don’t have enough followers, building awareness is as simple as running ads.   The 4 ads every Realtor should run are reach ads, video ads, website traffic ads and open house ads.     Guest Bio-  Tristen Sutton is a social media advertising, branding and marketing strategist. He has become the go-to strategist for entrepreneurs and small business owners looking for proven branding & marketing strategies that will drive their business to the top in their market space. After years of seeing low returns from traditional marketing efforts, Tristen decided to try something new and shifted his efforts toward social media. Almost overnight, he began to see the tide change in his business, going from chasing potential clients to clients reaching out to him seeking to do business. Tristen soon became known as the “Branding Jedi” on social media and in the business community for his unconventional methods in marketing his business. For more information visit https://tristensuttonconsulting.com/ , text FREE GUIDE to 31996 to access a free resource, or text WORK WITH ME to learn about working with Tristen.

Social media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves apart and dominate our local markets? What are the opportunities we can create with content that excites our local market and communities? In this episode, I’m joined by agent and “Digital Mayor of Auburn, Alabama”, Amy. B. Cotney, as she shares how she created a powerful, authentic and community focused brand.   3 Takeaways You never want people to wonder what you do for a living, you want them to be aware that you know about your market.  If your local business doesn’t have an online presence, people will not organically discover your content about that business, and be drawn into your world. If we become experts of our local markets, there’s an opportunity for us to dominate relocation business using social media. Many people from other parts of the country can be introduced to the local area through our content.    Guest Bio-  Amy is a real estate agent, who is also known as ‘The Digital Mayor’ of Auburn, Alabama. She is also a podcast co-host.  For more information, visit http://www.sweethomeauburnal.com/meet-amy/, and follow  @sweethomeauburnal on social media.  Look for her podcast Between Two Amys on your favorite podcast platform. 

With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or money. How do we decide the right platforms to go deep on? How much money should we be spending for us to get the results we want? On this episode, PropertySpark co-founder and CEO, Sam Rico, shares on how we can get more out of our advertising in 2020.    3 Takeaways Your Facebook, Instagram and Twitter profile picture should be your photo, not your logo. People are doing business with you, not your branding.  Spend a decent amount on advertising. If we’re not putting enough ad spend into our social media, we’ll never be able to generate enough leads for us to get any ROI, or business from it. Many agents who complain about social media not being effective aren’t putting enough ad spend towards it. We can’t operate a business or generate leads without ad spend. Think of your social media ad spend the same way we thought before everything went online. Have a dedicated marketing budget.    Guest Bio-  Sam is the CEO and co-founder of PropertySpark. PropertySpark does social media and lead management for agents, so they can focus on what they do best — selling homes. Visit http://propertyspark.com/ for more information, and to sign up for Sam’s webinar and a discount on the subscription. 

Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead follow-up and nurture? In this episode, business strategist, growth hacker and author of Dominate Real Estate, James Tyler shares on how we can leverage data to generate more traffic and leads in our businesses.   3 Takeaways If we source data correctly, it allows us to segment and sort our databases so that we can funnel relevant content to people based on their needs.    Follow up comes after nurture. You need to have a follow-up sequence in place that builds upon your initial nurture campaign.    You have the option to buy a database or alternatively, you can build it. However, you will get a substantially better ROI if you control the flow and storage of your data.   Guest Bio-  James Tyler is a highly motivated business strategist, growth hacker and the founder and CEO of Marketing Engines®, Inc. He is well known in the Southern California business community for his passionate entrepreneurial drive, strong planning, management and analytical skills. He has a proven track record for developing successful marketing strategies and high-tech sales programs focused on business growth, productivity and profitability.   For more information, visit https://jamestyler.marketing/ and https://marketingengines.com/.    Buy his book Dominate Real Estate: A Master Plan to Build a Thriving Real Estate Business with Actionable Sales here.