Social Selling Made Simple

There’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started.    It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world.    What are some of the first steps you can take towards achieving your speaking dream? How do you get that elusive first speaking opportunity? In this episode, I share cost-effective techniques you can implement right now to jump start your speaking career.     Three Things You’ll Learn in This Episode  - Where to get started in speaking  Get into your local associations for speakers like Toastmasters and National Speakers Associations. This helps you improve on your speaking and start building relationships.    - How to make yourself more marketable as a speaker Work on your bio to make it compelling and show where you add value, and provide a list of subjects you’re knowledgeable in.   - Why you need a niche You should be aiming to dominate a niche. That way, you will be able to charge a higher fee for speaking engagements.   Resources  Toastmasters  Rapid  Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise by David Newman The Speaker Author: Sell More Books and Book More Speeches Book by Cathy Fyock and Lois Creamer National Speakers Association

The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities.    We might not be able to meet up with our clients in person, hold open houses or sell homes as normal, but that doesn’t mean we should slow down or stop working.    Social media has not been shut down, and we have a wealth of resources at our fingertips to keep driving value. How do we leverage social media and technology to fill up some of the gaps this crisis is causing in our daily basis? In this episode, social media influencer, real estate agent and coach, GoGo Bethke shares what she has implemented in order to remain relevant and still sell real estate right now.   Three Things You’ll Learn In This Episode  - The factor that really counts in this business  In our business, the actual sale of the product is at the very end of our client engagement. What counts is what happens before that, how we present ourselves and the value we offer.     - How to leverage virtual and remote technology in the selling process  We can educate our clients to take photos and videos of the home and upload them to a shared digital space where we can edit, fine-tune and post them. This way, homes can still get listed and potential buyers can see them.    - What our focus and messaging needs to be right now  Our focus right now should not be trying to sell homes or close more transactions, it should be to help people navigate these uncertain times. Reach out to clients and offer them support and value.   Guest Bio-  GoGo is the founder and owner of Gogo's Real Estate LLC, and a social media influencer, coach and speaker.  For more information and to sign up for GoGo’s social media Bootcamp visit https://www.gogosrealestate.com/ and follow @GogosRealEstate  on Instagram.

I had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media.    We learned about how to repurpose our content, why podcasting is the most accessible content, resources we can use, and even how we can leverage TikTok! So join me as I share some of my key learnings from Social Media Marketing World.   Takeaways Don’t focus on social media marketing from the real estate world because it’s usually watered down and ineffective.    Live video needs to be the center of your content creation offering.    Consistency is important on Tik Tok, as well as making content that follows the trending topics.   

As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces.    How can we create our own “blue ocean” - a space in the market that we can own with little competition? What can licensed real estate professionals learn from their unlicensed peers?    In this episode, I’m joined by real estate investor, expert, coach and mentor, Jackie Jackson as she talks about how to be unique and dynamic in this business.    Three Things We Learned From Jackie Jackson How to concentrate on the solution, not the problem at a time like this where so many people are stressed and worried The importance of embracing live stream and video and how investors are beating Realtors at that game.  How to spread our credibility across the web in a way that makes sense to every platform.     Guest Bio-  Jackie Jackson is CEO and founder of www.TheJackieJackson.com and www.CashFlowYourLife.com, Real Estate Expert, Coach & Mentor and International Television Talk Show personality with a flair for all things fashion and beauty.   For more information visit https://thejackiejackson.com/ and follow @thejackiejackson on social media. 

Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back? How do we pivot to find new ways to do business? In this episode, I talk about the Coronavirus pandemic, how it’s affecting the real estate industry, and how we can move ahead with integrity and in line with our goals.    3 Takeaways In order to keep standing after this crisis, it’s going to be very important to pivot and find new opportunities.    You shouldn’t need to go to the office to send paperwork. Make sure you have the tools and resources that allow you to work from anywhere.    We owe our clients undivided loyalty and support right now. 

TikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such a popular platform? How do we leverage Instagram and TikTok to generate leads and build relationships? In this episode, I talk to Katelyn Montrony, an agent who’s killing it on TikTok and Instagram, as she shares why we should consider making content on these platforms.    3 Takeaways - To add music to Instagram content, you need to own a license for the song. TikTok has already purchased the licensing, meaning you can add tons of music to your TikTok videos.  - Post TikTok content to other platforms you generate leads on. The content will be different and that will help you stand out.  - Instagram is a tool that helps people to get to know us better, and we don’t have to go in and sell ourselves because Instagram gives the audience a level of familiarity with us.   Guest Bio-  Katelyn Montrony is a New York real estate agent. Her sole source of leads is social media with an emphasis on Instagram and Tik Tok. It took a year to build up, but now she is sought out through social media and puts all of her time and energy into the continual use and building of her presence on various platforms.   Visit https://www.realestatekategroup.com/ for more information and follow Katelyn on Instagram, TikTok and Facebook. 

There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections? What marketing techniques and tools can we employ? In this episode, marketing strategist, consultant, and LinkedIn trainer, Deborrah Ashely shares how we can leverage LinkedIn, and why now is the right time to do it. 3 Takeaways LinkedIn has shifted from a recruiting platform to a content creation platform. There are only 10% of LinkedIn users posting on a regular basis so there’s a lot of opportunity.  In your “About” section, tell a story in a way that speaks to your ideal client, don’t make it a place to rehash your resume.  A lot of the relationship building and connecting on LinkedIn happens in the messenger and on the feed in other people’s content.    Guest Bio-  Deborrah Ashley is a Marketing strategist, consultant, and LinkedIn trainer, who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business…but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications and business development where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. She has been featured in a variety of media including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcasts and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. GET A 15-MINUTE PROFILE ASSESSMENT AND IMPROVEMENT TIPS  Text LINKEDIN AUDIT TO 813.461.4555 Search for #Thelinkedinblackbelt on LinkedIn to find Deborrah’s content.

In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our marketplace? Why does video content increase the value sellers and even buyers get? In this episode, agent and video marketing pioneer, Anne Jones shares on branding, her favorite digital hacks and the importance of putting systems behind our marketing.  3 Takeaways Real estate is built around a very photogenic product, and that makes it a natural entry point for video marketing.  Even in a market where homes get sold quickly, marketing is still necessary. We can increase the profit margin for our clients through marketing, and get more qualified leads from impactful content.  Sellers want to see their home presented fully and in the best possible light, and buyers also want to make a connection with a home before they buy it. Video helps us achieve both of these goals.   Guest Bio-  Anne Jones is the owner of Windermere Abode, a boutique real estate office in North Tacoma’s Old Town neighborhood.  Follow @TacomaJones on Instagram, call 253.444.8481 or find her podcast ‘Inside Abode’ on iTunes.   

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy.    Takeaways Twitter is the last platform where you don’t have to pay to get results with marketing.  Stats back up the fact that GIFs are an effective way to garner more attention. It's a fun way to share your personality and break through the noise. Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags.  Don’t be too factual and data-driven on Twitter - be more emotional, humourous and relational. At the start of the show, Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics.    We also discussed; How to use personalized GIFs The power of participating in Twitter chats  How to leverage Taco Tuesday on Twitter Guest Bio-  Jay Busselle is the Marketing Director at Equipment Zone. He is a marketing, brand and social selling expert, and founder of #promochat. For more information, visit  https://www.linkedin.com/in/jaybusselle/ or follow @JayBusselle. 

Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising? On this episode, social media advertising specialist and consulting, Tristen Sutton shares why we need to invest more in Facebook ads.  Takeaways Don’t have a Blockbuster strategy in a Netflix Reality. We must first accept that everything evolves and that social media is the only way to get attention and build awareness in today’s world.  Video Ads are the perfect way to feel out an audience, it’s a self-selecting type of ad. If they watch 25% or more of the video, we know they are interested and we can put them into their own bucket to retarget them.   Likes and follows don’t matter as much if you run ads. Facebook Ads make us exempt from the algorithm. If you don’t have enough followers, building awareness is as simple as running ads.   The 4 ads every Realtor should run are reach ads, video ads, website traffic ads and open house ads.     Guest Bio-  Tristen Sutton is a social media advertising, branding and marketing strategist. He has become the go-to strategist for entrepreneurs and small business owners looking for proven branding & marketing strategies that will drive their business to the top in their market space. After years of seeing low returns from traditional marketing efforts, Tristen decided to try something new and shifted his efforts toward social media. Almost overnight, he began to see the tide change in his business, going from chasing potential clients to clients reaching out to him seeking to do business. Tristen soon became known as the “Branding Jedi” on social media and in the business community for his unconventional methods in marketing his business. For more information visit https://tristensuttonconsulting.com/ , text FREE GUIDE to 31996 to access a free resource, or text WORK WITH ME to learn about working with Tristen.