B2B Marketing Mindset

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction. This isn’t an episode where we brag about how we got rich in the marketing business, how we travel around in private jets and own three mansions. We aren’t going to try to sell you a course to “get rich quick”. We are going to tell you the truth – good, bad and ugly. How we built our businesses The power of peers and mentors T he need for community The old way The new way The post How We Built Our Agencies appeared first on The B2B Marketing Mindset.

Marketing people and agencies have a HUGE problem. Their approval rating is lower than Joe Biden’s (actually, lower than ANY president in history, airlines, home internet providers and my Aunt Mary’s meatloaf.) According to Harvard Review, 80% of CEO’s don’t trust marketers. Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership. We’ll answer these burning questions and more: Is there a trust issue with CEO’s? Does the marketing industry have a credibility problem? If so, why do you think that is?  What are CEO’s looking for from CMO’s (or marketers in general) What advice would you give to agencies (of all kinds) The post Why CEOs Don’t Trust Marketing appeared first on The B2B Marketing Mindset.

Today we share the five secrets to creating buyer personas that really connect with B2B buyers. A typical buyers persona might read like this: Male Born in 1948 Raised in the UK Married twice Lives in a castle Wealthy and famous However, that persona applies equally to King Charles and Ozzy Osbourne. See the problem here? We’ll be running down the particulars with Naomi Soman from Similarweb to help you create personas that strike the hearts of buyers. The post Conversion Secrets: Why Hubspot Personas Don’t Work appeared first on The B2B Marketing Mindset.

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business. There’s no secret to it – just good, old fashioned marketing. Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee. She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity. The post How PR Works To Build Credibility appeared first on The B2B Marketing Mindset.

There is little doubt that online video is dominating the algorithms on all platforms these days. But how do you harness that dynamic to drive your sales funnel? Today, we’ll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient. The post Driving The Sales Funnel With Video appeared first on The B2B Marketing Mindset.

Are cold calls and/or emails dead? Or are you doing it wrong? Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused. Why cold email can be a big mistakeWhy cold calling is still effectiveThe post call emailThe Case for LinkedIn MessagingUsing Audio Messages in LinkedIn The post COLD EMAIL VS. COLD CALLS appeared first on The B2B Marketing Mindset.

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career. Our guest is Jerry Bernhart one of the top 1% of recruiters in the US and founder of Bernhart Associates Executive Search. The top five skills to establish yourself as a successful marketing leader are: AdaptabilityLeadershipChange ManagementCollaborationBusiness Acumen The post 5 Skills Marketers Need in 2024 appeared first on The B2B Marketing Mindset.

There are three types of video that every business should feature to supercharge the sales funnel. Today we are talking to Mark Wonderlin of Mosaic Media to get insight into how to leverage video in the sales funnel, the one video every business needs and more. 3 VIDEOS YOU NEED MOST EFFECTIVE B2C FUNNELS HOW CAN B2B USE VIDEO? THE ONE VIDEO EVERY BUSINESS NEEDS WHAT ARE DIFFERENT TYPES OF VIDEO The post 3 MUST HAVE VIDEOS TO SUPERCHARGE YOUR SALES FUNNEL appeared first on The B2B Marketing Mindset.

Welcome to episode #100. We are going to share the most cringe worthy mistakes businesses make when it comes to branding. These mistakes don’t just make you look dumb, they can hurt your business. Yet we see them all the time. We’ve got some examples of dumbness as well as some examples of how to get it right. WHAT IS A BRAND?SKIP THE RESEARCHLACK CONSISTENCYCOPY COMPETITORSFAIL TO DELIVER ON YOUR PROMISEBEING CLEVER INSTEAD OF CLEAR Stay tuned for ridiculous brand mistakes and more! The post 5 CRINGE WORTHY BRAND MISTAKES – Stop Doing These Things Immediately appeared first on The B2B Marketing Mindset.

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms. Today we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and Jeremy’s recommended AI driven tools. WHY VIDEO FOR ENGAGING PROSPECTS HOW TO USE VIDEO TO DIFFERENTIATE HOW TO USE VIDEO STRATEGICALLY IN THE SALES FUNNEL COMMON MISTAKES USING VIDEO RECOMMENDED TOOLS The post HOW TO USE VIDEO TO REACH MORE CUSTOMERS appeared first on The B2B Marketing Mindset.