Lab Coat Agents Podcast

With a wave of retirements and a massive wealth transfer underway, this episode dives into how real estate professionals can build lasting businesses, retain clients for life, and leverage AI to stay ahead in a changing market. Highlights  Real Estate Shifts + Opportunities * 25% of NAR agents are 65+, signaling a coming industry shift * Legacy agent acquisition systems are crucial for smooth exits * Younger agents have a window to gain market share through warm leads ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary This episode explores practical solutions for real estate agents to strengthen client trust, communicate value, and stay competitive amidst legal challenges and tech disruptions. Highlights  Competing in a Commission-Challenged Market: * Agents need stronger messaging around their role and contributions * Tools like digital presentations and closing reports are vital * Adapting to consumer expectations and legal changes is non-negotiable * Retention hinges on personalized follow-up and proactive engagement Flexible pricing models for tech adoption in brokerages ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary  The conversation tackles NAR’s Clear Cooperation Policy and how some brokerages may be skirting the rules. It explores market inequities, delayed marketing exemptions, and the DOJ’s ongoing scrutiny of real estate practices. Strategies for thriving in niche markets are also discussed. Highlights  * Clear Cooperation Policy mandates full MLS submission for transparency. * Compass and others may be sidestepping the rules, causing inequities. * DOJ continues investigation into NAR and industry monopolies. * New “delayed marketing exempt” listings stir concern. * Zillow’s market power sparks frustration among agents. * A national MLS may level the playing field. * Agents urged to own niche markets Zillow can’t dominate. ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

SUMMARYUnpack how AI tools are transforming real estate marketing—from automating content creation to managing social media strategies with tools like Simplified and Jasper. HIGHLIGHTS  * AI tools like Jasper, RealEstateContent.ai, and Lately help automate real estate content and streamline marketing. * Consistent social media activity is essential to understanding audience preferences and driving engagement. * Tools like Simplified offer all-in-one design, video editing, and social post automation for real estate pros ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary Explore how to integrate AI into daily real estate tasks, from content creation to personalized outreach. Get practical tips on using ChatGPT, automating emails, and building a strong personal brand while staying ahead of tech trends. Highlights: ** Real estate pros can use AI tools for writing posts, designing websites, and managing outreach. ** Personalized follow-ups (calls/texts) are key to boosting engagement and deliverability. ** Protect your domain reputation by using adjacent domains for bulk outreach. ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary: Discover how consistent routines, strategic lead generation, and emotional intelligence can unlock success in real estate—even during slow markets. Learn how blending personal storytelling with professional growth fosters stronger client connections and builds a sustainable career. Highlights: * Categorizing leads by readiness supports targeted outreach. * Neighborhood engagement builds off-market opportunity pipelines. * Active listening improves client trust and sales results. * Storytelling on social platforms increases audience interaction. Setting specific goals paired with mentorship accelerates progress. ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Rocket Mortgage just acquired Redfin, and the impact could reshape the real estate and mortgage industry. What does this mean for agents, loan officers, and consumers? In this video, we break down: * Why Rocket overpaid for Redfin * The role of data, AI, and automation in the merger * How this move pushes Rocket further into purchase loans * What happens to Redfin agents (and how Rocket may eliminate salaries) * How this could threaten commissions, jobs, and traditional real estate * What professionals must do now to stay relevant in a tech-driven market Jeff talks with Michael Gillani, a regional manager at USA Mortgage with 25+ years in the industry. They go deep on what this merger signals, how to stay competitive, and why building trust and relationships still wins in a digitized world. Whether you're a Realtor, loan officer, or just watching the housing market, this is a must-watch to understand what’s next—and how to adapt. ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary: Sam Goodwin, a seasoned traveler who has visited 180 countries, recounts his harrowing experience of being held hostage in Syria for nine weeks, including 27 days in solitary confinement. He shares insights on resilience, gratitude, and cultural understanding, reflecting on his reintegration, the power of personal connections, and lessons that apply to both life and business. Highlight Surviving captivity: 9 weeks as a hostage, 27 days in solitary confinement Mental and physical resilience in extreme conditions Cultural exchanges during imprisonment and shifting perceptions of the Middle East The power of gratitude and acceptance in overcoming adversity The role of personal connections in his release and escape Applying survival lessons to business and real estate The impact of storytelling and cultural gatherings in personal growth ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents

Summary  Mastering Social Media for Real Estate Success This episode explores how social media can be a game-changer in real estate prospecting. Insights include leveraging platforms for client outreach, building a personal brand, and maintaining long-term engagement. The transition from teaching to real estate is also discussed, emphasizing how educational skills aid in guiding first-time homebuyers. The importance of mentorship, content evolution, and structured outreach strategies make this a must-listen for agents looking to maximize digital engagement. Highlights Must-Know Strategies for Real Estate Agents * Social Media as a Lead Magnet – Agents must engage, not just consume content, to attract potential clients. * Structured Outreach Matters – Downloading CRM contacts, scheduling outreach, and engaging meaningfully yields better results. * Overcoming Industry Challenges – The real estate exam, market fluctuations, and client acquisition require persistence. * Adapting to Social Trends – Instagram and TikTok strategies must evolve for sustained visibility. * Podcasting for Business – Beyond branding, it fosters deeper community engagement and lasting relationships. ------------------------------------------------------ Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing. What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars. Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle. Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole. They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus. -------------------------------------------------------------------------------- ✅ Subscribe to our YouTube Channel: https://www.youtube.com/c/LabCoatAgents ✅ Like & Follow our FB Page: https://www.facebook.com/Labcoatagent ✅ Follow us at Instagram: https://www.instagram.com/labcoatagents/ ✅ Follow us at X (former Twitter) https://twitter.com/LabCoatAgents ✅ Website https://www.labcoatagents.com -------------------------------------------------------------------------------- LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms. #labcoatagents