Micro gyms must be aware of their competition and realize they cannot offer the same amenities as larger gyms. Today, Alex (@AlexHormozi) shares the challenges of running micro gyms and the importance of understanding the fitness industry. He highlights the need for businesses to offer more than just fitness classes, such as nutrition and accountability, and to provide premium services to succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:26) - Challenges of running a micro gym during recession(2:07) - The business you're actually in: fitness, nutrition, accountability(3:53) - Adapting to changing fitness industry(5:34) - Competitive advantage of word-of-mouth marketing and member retention(8:55) - Going above and beyond to provide premium service for gym membersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You need to have momentum in order to succeed as an entrepreneur." Today, Alex (@AlexHormozi) encourages business owners to take their business to the next level and shares stories of entrepreneurs who have achieved success through self-induced pressure and momentum.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Overcoming explosive growth challenges with Gym Launch(2:42) - The moment that changed Leila and my life(6:11) - The power of self-induced pressure & ten-folding your success(10:34) - The benefits of going hard and always evolving(12:25) - Going all in during times of prosperityFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It’s about having honest conversations, not sugarcoating them." Today, Alex (@Alexhormozi) discusses the importance of identifying talent and "cancers" in the workplace, shares examples of successful and unsuccessful promotions, and how overconfidence and pride can lead to difficulty managing star performers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Identifying talent and spotting cancer in the workplace(2:16) - The impact of ego on management(3:40) - Difference between prideful and productive employees(8:35) - Identifying prideful people in the interview process(9:53) - The benefits of being a truth-teller in the workplaceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"They're not smarter. They're just more persistent." Today, Alex (@AlexHormozi) talks about the challenges of content creation and the importance of valuable and original content to stand out in a crowded market. He also emphasizes the significance of acquisition, marketing, and sales skills for those looking to make money and provides examples of how mastering one's craft can lead to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Reality of content creation: why most aren't good enough.(3:03) - Benefits of focusing on paid acquisition for growth.(3:58) - Investing in Acquisition, Marketing, and Sales Skills.(8:21) - Achieving mastery through repetition.(13:16) - Funnel kings and content creation.(14:59) - Embracing challenges to achieve mastery.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I just worked my ass off to not have it be right."Today, Alex (@AlexHormozi) reflects on the risks he took to pursue his dreams and start his own business, including owning a gym in Huntington Beach. He shares his experiences and emphasizes the importance of taking risks and documenting special moments before they fade.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:14) - Career path: management consultant to Harvard MBA(5:32) - Starting gym in Huntington Beach with no experience(12:08) - Entrepreneurial journey: from bankruptcy to success(18:44) - Power of hard work: overcoming adversity, achieving success(20:24) - Journey of becoming a gym owner(23:17) - Salute to gym owners: message of appreciationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Sometimes the problems don't manifest the way that would be obvious." Today, Alex (@AlexHormozi) discusses the importance of focusing on the big domino and prioritizing tasks to grow a business. He also emphasizes managing stress and anxiety, saying no to activities that do not move the business forward, and making the most of time to achieve growth and profitability.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - Think strategically for entrepreneurial benefits(2:27) - Prioritize time and attention for business benefits(3:54) - Maximize productivity and reduce anxiety as an entrepreneur(7:11) - Maximize efficiency: get the most out of time(8:57) - Explore gym growth and retention strategies(10:23) - Focus on retention to grow your businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Our job as the entrepreneur is to maintain these high expectations." Today, Alex (@AlexHormozi) discusses the role of entrepreneurs and the importance of understanding the details of a challenge to create solutions. He also highlights the importance of believing in the impossible and pushing boundaries to achieve business success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Role of entrepreneur: Maintain higher standards(2:34) - Business owner's solution to consolidate databases(3:59) - Believing in the impossible: High standards lead to success(11:44) - Unconventional thinking: Move up in gym lunch(13:05) - Scaling business: Find the right talentFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of understanding individual needs and goals when it comes to fitness training, as well as the trade-offs of certain types of training in regard to long-term health. He also touches on the challenges of running a profitable gym and the need to optimize training for clients' maximum benefit.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Personal preference doesn't equal what's best for everyone's fitness.(4:51) - Personal experience with injuries led to a realization about sacrifices.(8:57) - Obsessive pursuit of growth and progress had negative physical outcomes.(10:47) - Informed decisions now may differ later, focus on lifelong training for profit.(13:03) - Minimize risk and prioritize business success when training clients differently.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses using positive labeling to manipulate others into creating the environment you want. He also talks about the negative effects of labeling oneself with a disorder and encourages listeners to view their supposed weaknesses as strengths.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Difference between manipulation and help is intention.(2:50) - Labeling: Give positive attributes, influence behavior, reinforce positive labels.(6:30) - Create value discrepancy early to sell high-priced items successfully.(9:43) - Addiction covers up underlying issues, focus on root causes.(12:13) - Labeling can be empowering or crippling, depending on how it's embraced.(15:01) - Be aware of labeling used against you and use it positively.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormozi) discusses strategies for staying motivated and growing your business, including understanding and fulfilling your client's needs, bridging the gap between clients and gym owners, and falling in love with your customers to create solutions and being excellent with your field.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Strategies for staying motivated and growing your business(1:52) - Need to connect with your customers for success(7:15) - Benefits of falling in love with your customers(8:36) - Creating content that connects with customersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition