Micro gyms must be aware of their competition and realize they cannot offer the same amenities as larger gyms. Today, Alex (@AlexHormozi) shares the challenges of running micro gyms and the importance of understanding the fitness industry. He highlights the need for businesses to offer more than just fitness classes, such as nutrition and accountability, and to provide premium services to succeed.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:26) - Challenges of running a micro gym during recession

(2:07) - The business you're actually in: fitness, nutrition, accountability

(3:53) - Adapting to changing fitness industry

(5:34) - Competitive advantage of word-of-mouth marketing and member retention

(8:55) - Going above and beyond to provide premium service for gym members

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