

She Coaches Coaches
Candy Motzek | Life & Business Coach
She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Episodes
Mentioned books

Jul 26, 2025 • 3min
Redefine Bold Ep: 278
What if being bold wasn’t about being loud, but being honest? This episode helps you reimagine boldness in your own quiet, powerful way. You’ll get one question to explore, a quote to anchor you, and an action to help you share your voice. Ready to feel bold again? Take the Imposter Syndrome Assessment, your next step is waiting. https://candymotzek.lpages.co/is-score/

Jul 23, 2025 • 20min
The Unknown Bucket List: Transform Your Coaching by Embracing Life's Unexpected Turns with J. Lumen Ep: 277
In this powerful episode, Candy interviews J Lumen, a transformation coach who turned a life-threatening experience into a mission to help others break free from silent dissatisfaction. J introduces her innovative "Unknown Bucket List" approach—a perspective shift that helps people recognize their overlooked achievements and use them as evidence of their capacity to create change. This conversation offers profound insights for coaches at any stage, revealing how embracing vulnerability and acknowledging your unique story can transform both your coaching practice and your clients' lives. Featured on This Show:---If you’ve been working hard at building your coaching business but still aren’t signing clients, I want you to know this: it’s not because you’re not good enough. Most coaches simply haven’t been shown the step-by-step path that actually works. That’s why I created a free course to walk you through the essentials, so you can finally stop guessing and start growing. Grab the free course here ➜ https://candymotzek.lpages.co/vfo/J. LumenJ. Lumen has dedicated the last decade to helping others break free from living silently in dissatisfaction through her speaking and coaching. Her unique journey surviving an unexpected attempt on her life fuels her passion to help audiences realize their overlooked power to redefine their life experience. She's inspired countless individuals to embrace their Unknown Bucket List, promoting an innovative approach to life's unpredictability and how to start living the life they want. Website: https://theunknownbucketlist.com/

Jul 21, 2025 • 34min
Storytelling That Sells: How One Narrative Can Transform Your Business with Kris Jones-Ep.276
In this episode, we’re joined by Kris Jones, a master storyteller and mentor hand-selected by StoryBrand's Donald Miller. Kris reveals the transformative power of story in business, sharing how a single, well-crafted narrative can replace traditional marketing methods and even double your revenue. With over 20 years of experience crafting stories for industry giants like Nike and Adidas, Kris now helps coaches and consultants scale their businesses from $30K to $300K per month using her signature StorySelling System TM. If you're ready to learn how storytelling can be your most powerful marketing tool, this episode is a must-listen!Episode HighlightsKris shares how a single, well-told story can replace all your marketing efforts and double your revenue.The power of storytelling to create deep connections and clarify your message.Common pitfalls when building a website and how a story-based approach can turn it into a powerful sales tool.How to use storytelling across all your marketing channels (website, social media, podcasts) without reinventing the wheel.Kris reveals the "Curse of Knowledge" and how coaches can overcome it to connect with their clients.The importance of selecting the right "planets" in your marketing strategy to avoid burnout and focus on what works for you.Kris’s method for uncovering a coach's unique process and creating a compelling niche that resonates with their audience.The value of a website as your top sales employee and how it can work for you on autopilot.Kris JonesHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told well. Website: https://www.reddoordesigns.com/

Jul 19, 2025 • 4min
You’re Not the Only One Ep: 275
Think you’re the only one struggling with imposter thoughts?You’re not. In this episode, I share why naming your doubts is a powerful first step and how vulnerability actually builds momentum.You don’t have to go it alone. Take the Imposter Syndrome Assessment and let’s uncover what’s really going on. https://candymotzek.lpages.co/is-score/

Jul 16, 2025 • 17min
The Two Faces of Imposter Syndrome (And How to Break Free from Both) Ep: 274
What if the real fear isn’t that you’re not good enough… but that you’re more powerful than you realize? In Part 2 of this imposter syndrome series, we explore the other side of self-doubt, the fear of your own brilliance. You’ll learn how imposter thoughts like “it was just a fluke” or “anyone could’ve done it” keep you playing small, and how to shift those beliefs so you can finally show up fully. Inside this episode:The two faces of imposter syndrome (and why both feel so real)3 thought patterns that quietly sabotage your confidencePowerful coaching questions to help you reframe fear and own your giftsWant to know exactly where imposter syndrome is hiding in your life? Take the Imposter Freedom Scorecard — and get your custom BOLD path to clarity, confidence, and freedom. >>> https://candymotzek.lpages.co/is-score/Not sure why you still feel like a fraud — even with success under your belt? Take the Imposter Freedom Scorecard and find out what’s reallygoing on. Your next breakthrough starts here >>>https://candymotzek.lpages.co/is-score/

Jul 14, 2025 • 36min
The Hidden Reason High-Achieving Women Feel Stuck (And How to Break Free) with Demetria Henderson-Ep.273
Feeling stuck even though you’ve checked all the boxes? In this powerful conversation, Dr. Demetria Henderson — certified life coach and creator of the Stuck to Soaring framework — joins Candy to explore why so many mid-career women feel disconnected, dissatisfied, and unsure of what’s next.They unpack the invisible weight of societal expectations, the challenge of naming your desires, and how burnout can actually be a sign of deeper disconnection.You’ll learn how Demetria’s four-quadrant framework helps high-achieving women reconnect with their voice, values, and vision so they can create a life and career that’s truly theirs.If you’re ready to stop pushing down your dreams and start listening to what your soul really wants, this episode is your invitation.🚀 Ready to grow? Discover your next best move with my free 13-Point Assessment. https://candymotzek.lpages.co/13-point/ Get booked on 5 podcasts in 90 days and sign more clients fast? Email info@candymotzek.com with the subject PODCASTEpisode Highlights:· Why success doesn’t always feel satisfying — and what that really means· The deep cost of doing what’s expected at the expense of your own desires· What it means to be a “Purposeful Procrastinator” or an “Aimless Achiever”· The difference between burnout and disconnection from self· Why women often feel guilt around wanting more — and how to shift it· How to make peace with the fear of disappointment· The power of safe coaching spaces where women can finally be themselves Demetria HendersonDemetria is a certified life coach with a PhD in management and the creator of the Stuck to Soaring™ Framework—a transformational process that helps mid-career professional women reclaim their voice, time, and sense of purpose. She works with women who’ve done what was expected—often at the cost of their own dreams—and now find themselves asking, “What’s next?” Through a blend of evidence-based strategies and deep personal transformation tools, Demetria helps her clients move from burnout and disconnection to doing meaningful work that supports them emotionally, spiritually, and financially. Her upcoming group coaching program, Stuck to Soaring: Your next chapter, clearly defined and fully owned, guides women to craft a future that finally feels like their own.Website: https://www.dfhservices.net

Jul 12, 2025 • 3min
Borrow Belief Ep: 272
What if the quickest way to build confidence is to borrow someone else’s belief in you? This episode guides you through a simple practice that reconnects you with your strengths, through someone else’s eyes.Feeling stuck in doubt? Take the Imposter Syndrome Assessment and get a clear path to move forward with confidence. https://candymotzek.lpages.co/is-score/

Jul 9, 2025 • 23min
Burnout Isn’t a Badge of Honor: Redefining Self-Care with Karolina Ross Ep: 271
In this heart-opening episode, Karolina Ross shares how she went from burnout and tears at her keyboard to a life anchored in calm, compassion, and true self-care. You’ll hear how she helps mothers (and all women) reclaim their energy using simple, guilt-free practices that fit real life — no luxury spa required. If you’ve ever felt that caring for yourself was selfish or impossible, this conversation will change your mind — and your day.🚀 Ready to grow? Discover your next best move with my free 13-Point Assessment. https://candymotzek.lpages.co/13-point/Get booked on 5 podcasts in 90 days and sign more clients fast? Email info@candymotzek.com with the subject PODCASTEpisode Highlights:Burnout as a Wake-Up Call: Karolina shares how she didn’t even realize she was crying at her desk — a powerful sign of disconnection from herself.The Trap of 'Doing It All': Raised to believe that being good meant being available, Karolina wore exhaustion like a badge of honor — until her body said no.Back to Basics: Her healing started not with big gestures, but with asking herself, “What do I need right now?”The Power of Tiny Moments: A cup of tea without a phone, a walk under blooming roses, or listening to birds — these became her medicine.Journaling with a Twist: She replaced traditional gratitude practices with “What went well today — and why?”One-Size-Doesn’t-Fit-All: From introvert to extrovert, self-care must be personalized — not based on what influencers preach.Practical Tip: Add small self-care tasks (like a walk or tea break) to your to-do list. Your brain treats it as a win — and your body gets a moment of peace.Karolina RossKarolina is an intuitive well-being guide who empowers mothers to transform their relationship with self-care through practical tools that take minutes, not hours, proving that well-being doesn't require expensive retreats or elaborate routines to be effective. With her unconventional, holistic approach, she is backed by a lifetime of experience, training, and experimentation. Karolina serves as both a guide and fellow traveler for women who consistently prioritize everyone but themselves. Karolina's approach bridges the gap between trendy wellness culture and authentic self-compassion through intuitive, back-to-basics solutions. As an introverted mother to a teenager, Karolina brings authenticity and gentle humor to her work, creating a safe space where women can explore and integrate what truly works for their unique circumstances.Website: https://www.karolinaross.com/

Jul 7, 2025 • 16min
Feel Like You’re Faking It? 6 Ways to Beat Imposter Syndrome and Own Your Success Ep:270
Do you ever feel like you're just pretending to be a coach, like someone’s going to find out you’re not actually good enough? You're not alone. In this episode, we’re diving into the truth about imposter syndrome and why so many smart, capable, high-achieving people feel like frauds (even when the evidence says otherwise).You’ll learn: What imposter syndrome really is (and how it might be holding you back) Why it shows up the moment you step out of your comfort zone6 practical strategies to stop shrinking and start owning your success Ready to stop doubting yourself?Take the Imposter Freedom Scorecard — discover where imposter syndrome is hiding and get your personalized BOLD path to confidence, clarity, and freedom.Click the link to take the quiz now. https://candymotzek.lpages.co/is-score/Think imposter syndrome might be holding you back? Take the Imposter Freedom Scorecard and uncover exactly where it’shiding — plus get your personalized path to confidence and clarity >>>https://candymotzek.lpages.co/is-score/

Jul 5, 2025 • 4min
Is It Imposter Syndrome or Just Being New? Ep: 269
Is it really imposter syndrome… or are you just learning something new? In this episode, we’ll explore how to tell the difference and remind yourself that you don’t have to be perfect, you just need to be a step ahead.Take the Imposter Syndrome Assessment and discover your personalized next steps to build confidence and clarity. https://candymotzek.lpages.co/is-score/