She Coaches Coaches
Candy Motzek | Life & Business Coach
She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Episodes
Mentioned books
Dec 23, 2025 • 3min
A Holiday Message Just For You: Special Episode
This is a short, special holiday message.It’s been a full year. A year of change, uncertainty, and moments that asked a lot of us.In this episode, I wanted to pause and speak directly to you.To say thank you for being here. Whether you’ve been listening for a long time or you’ve only just found this podcast. And to remind you of something important.The work you do in the world matters.The way you show up matters.And you matter.My hope is that this podcast continues to be a soft place to land. A space that supports you in becoming more aligned, more authentic, and more true to yourself.Wishing you warmth, steadiness, and kindness toward yourself this holiday season and into the new year. ✨
Dec 22, 2025 • 12min
What the Top Ten Percent Do Differently and How You Can Apply It Today eP 329
Why are some coaches fully booked while others, just as skilled and certified, still struggle to sign clients?In this episode, I break down the real patterns behind what’s working right now, based on survey data from 115 coaches worldwide.These insights come directly from the top ten percent. Coaches who are consistently signing clients, growing steadily, and building businesses that feel stable and sustainable.You’ll discover:• the simple habits top-performing coaches follow• why clarity beats complexity every time• how successful coaches choose visibility without burnout• what actually builds trust with potential clients• why understanding real problems matters more than big promises• how to apply these patterns in your own business todayIf you’ve ever felt like you’re doing “all the right things” but still not seeing consistent results, this episode will bring relief and direction. The top ten percent aren’t louder, luckier, or more visible everywhere. They’re clearer. More focused. And more intentional.Let the data guide you. Let clarity lead the way.👉 Get the full breakdowninside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 20, 2025 • 2min
How Do You Answer the "Who Am I" question? Ep 328
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 17, 2025 • 23min
Stop Overstuffing Your Coaching Programs with Stephanie O'Brien Ep 327
Too many coaches try to sell “coaching” and wonder why clients don’t buy. The truth? Clients don’t want 12 random sessions. They want a specific transformation they can picture, trust, and implement. In this conversation, I talk with Stephanie O’Brien, the “universal translator” who helps coaches turn confusing coach-speak into clear, compelling offers. Stephanie shares:The two biggest mistakes new coaches make when creating programsHow to choose the right transformation (and avoid giving clients what they can’t implement)Why less is often more when it comes to program designA simple way to test your program.If you’re a new or growing coach who’s ready to package your expertise into a program that sells, without overthinking or overstuffing, this episode is for you.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
4 snips
Dec 15, 2025 • 11min
What If I’m Not Actually a Good Coach? Ep 326
Every new coach grapples with self-doubt, often mistaking it for a lack of skill. Discover how caring deeply shapes these feelings and learn to distinguish fear from capability. You'll find out that true coaching ability develops through practice and genuine presence rather than performance alone. Candy reveals that your past roles have equipped you with valuable skills. Embrace the growth that imposter feelings signal, and recognize that confidence emerges through action. It's time to trust in your abilities and step confidently into your coaching journey.
Dec 13, 2025 • 2min
What is it That Really Matters to You? Ep 325
Reflect on what truly matters in your life with thought-provoking questions. Discover how identifying your priorities can help you make clearer choices about who and what to engage with. Learn about the importance of aligning your decisions with your values for a more fulfilling coaching journey. Plus, grab a free toolkit designed to help you build a successful coaching business with confidence!
Dec 10, 2025 • 31min
How to Write, Publish and Profit from Your Expertise with Suzanne Doyle Ingram Ep 324
What if the missing piece in your coaching or consulting business is not another course or certification, but a book?In this episode, bestselling author and publishing mentor Suzanne Doyle Ingram joins Candy to reveal how writing a book can transform your authority, visibility, and client flow. With more than 1,000 books published for business professionals, Suzanne shares:✅ The number one mistake new authors make and how to avoid it✅ Why your outline is the most valuable part of your book✅ How to balance credibility and vulnerability so readers trust you✅ Smart ways to use your book as a marketing and client attraction toolWhether you are dreaming about your first book or ready to elevate your brand with one, this episode shows you how to turn your expertise into a lasting asset.---Too many brilliant coaches get stuck spinning in circles, thinking they need a website, a logo, or another certification before they can start. I’ve seen it again and again. But the fastest path to your first (or next) paying client is so much simpler. That’s what I show you inside my free course, the real, client-creating work that gets results. Sign up for the free course now ➜ https://candymotzek.lpages.co/vfo/
Dec 8, 2025 • 12min
What To Do When You Hate Feeling Like a Beginner Ep 323
Many new coaches feel uncomfortable or ashamed about being beginners. In this warm and grounding episode, Candy explores why feeling like a beginner is normal, why it triggers so much doubt, and how to move forward with confidence. You will learn how to shift from self-pressure to self-trust and take your next step with clarity.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 6, 2025 • 3min
Make Progress Easily? Ep 322
The first tiny step is the hardest. Instead of thinking about how far you have to go and how much you have to do, think about the first step, then the next step. Use this approach to easily gain momentum.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 3, 2025 • 36min
Perceptive Leadership: Thriving When You Feel More and Think Differently with Rachel Radway Ep 321
Have you ever been told you are too sensitive or that you think too much? In this episode, Candy talks with award-winning author and executive coach Rachel Radway about what it means to be a perceptive, neurodivergent leader in a world built for conformity.Rachel shares the story behind her book Perceptive: Insights for Leaders Who Feel More, Process Deeply, and Think Differently and explains why high sensitivity is not a weakness but a powerful leadership strength. You will learn what neurodivergence really means, how to recognize the signs of burnout, and practical ways to communicate clearly, manage stimulation, and align your work with your values.If you have ever felt misunderstood at work or struggled to balance your sensitivity with ambition, this conversation will help you see yourself in a whole new light.In this episode:• What “neurodivergent” actually means• The link between high sensitivity and leadership strengths• How masking leads to burnout and how to recover• Why alignment with your values protects your energy• Simple ways to find your ideal level of stimulation and flowReady to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
