

She Coaches Coaches
Candy Motzek | Life & Business Coach
She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Episodes
Mentioned books
Jan 12, 2026 • 8min
Is Running a Survey the Best Authority Strategy for Coaches Who Hate Self-Promotion? Ep 338
If you want more visibility and authority as a coach, but the idea of constant self-promotion makes you cringe, this episode is for you. Many thoughtful, highly capable coaches want to be trusted leaders in their niche without being loud, flashy, or constantly talking about themselves. In this episode of She Coaches Coaches, we explore why running a survey can be one of the most aligned authority-building strategies for quiet achievers and introverted coaches.You’ll learn:• why surveys shift the focus away from you and toward your audience• how listening builds trust faster than endless content• why insight creates visibility without performance• how surveys position you as a thoughtful guide and leader• how this approach helps you speak with confidence and clarity• why this strategy attracts clients who value depth over noiseIf traditional marketing feels draining or misaligned, this episode offers a different way. One rooted in curiosity, insight, and grounded leadership.👉 Get the full breakdown inside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

Jan 10, 2026 • 1min
Pruning Can Help You Grow Your Business Ep 337
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Jan 7, 2026 • 9min
“I Don’t Want to Be Salesy”: A Gentle Way to Sell Your Coaching With Integrity Ep 336
If the idea of selling your coaching makes you uncomfortable, this episode is for you.Many thoughtful, heart-centered coaches associate selling with pressure, manipulation, or convincing people to say yes. And because that feels misaligned with who you are, selling becomes stressful or something you avoid altogether.In this episode of She Coaches Coaches, I reframe what selling actually is and show you how to make offers in a way that feels natural, grounded, and deeply aligned with your values.You’ll learn:• why feeling resistant to selling is not a flaw, but a sign of integrity• how selling can be an act of service, not pressure• why clarity creates relief for your clients• how to lead a sales conversation with kindness and confidence• what it really means to invite rather than convince• how to make offers without scripts, manipulation, or forceThis conversation is especially for new and emerging coaches who want to help people, make an impact, and grow a sustainable business without becoming someone they’re not.If you want selling to feel clear, honest, and supportive, this episode will feel like a deep exhale. Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Jan 5, 2026 • 9min
How Running a Survey Built My Authority Faster Than Years of Content Ep 335
How do you become a trusted voice in your niche without being louder, posting more, or performing online?In this episode, I share how running a simple coaching industry survey changed how people listened to me, trusted me, and engaged with my work. Not because I suddenly had more experience or credentials, but because I was sharing insight grounded in real data.You’ll learn:• why clarity builds authority faster than visibility• how sharing insight shifts how people listen to you• why data creates trust without requiring a big audience• why this approach works especially well for introverted coaches• how a survey helps you refine your message and offers• what aligned authority actually feels likeThis episode is for thoughtful, heart-led coaches who want to be seen as credible and trusted without shouting or chasing attention.Authority doesn’t come from being everywhere. It comes from understanding your people and sharing what matters most to them.👉 Get the full breakdowninside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/ If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

Jan 3, 2026 • 5min
Try Box Breathing To Lower Your Stress Ep 334
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 31, 2025 • 26min
Breaking Self-Sabotage With Faith: Ariska Scott on Becoming the Woman God Called You To Be Ep 333
What if the “selfish” thing was actually the most sacred thing you could do?In this powerful conversation, I sit down with Ariska “Coach Risk” Scott, a Board Certified Christian Mental Health Coach and Transformational Life Coach who helps faith filled women break self sabotage and finally become the woman God created them to be.Coach Risk shares her Selfish Shift Framework and the Selfish Society community, a five pillar process that walks women through self awareness, self compassion, self discipline, self forgiveness and self confidence. We talk about perfectionism, procrastination, people pleasing, childhood programming and what it really takes to choose yourself without guilt.Inside the episode, you will hear:How a painful separation and “loss of identity” became the start of her Journey to SelfThe Selfish Shift Framework and how it helps women break lifelong patterns of self sabotageThe connection between perfectionism, procrastination and feeling stuck in your calling A beautiful story of a client who changed her name, her narrative and her future Why faith, inner healing and community matter more than “trying harder”A simple, today level step you can take to start releasing shame and moving forwardIf you have ever felt like your identity was wrapped up in everyone else, or you know you are not yet living as the woman you were meant to be, this conversation is for you.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 29, 2025 • 11min
Why I Ran My Own Coaching Industry Survey (And What It Changed) Ep 332
I reached a point where I was tired of guessing what was really working in the coaching industry.The glossy reports didn’t match what I was seeing with real coaches. My clients were experiencing something very different. So instead of relying on assumptions or broad predictions, I ran my own coaching industry survey.In this episode, I share the story behind why I created the survey, what I was looking for, and how gathering real data from 115 coaches changed everything about my clarity, confidence, and authority.You’ll learn:• why big industry reports often miss the real picture• what I wanted clarity on and why it mattered• how running a survey revealed clear patterns and opportunities• why data builds trust faster than opinion• how insight strengthens your authority as a coach• how this approach could support your own businessThis episode is especially for coaches who feel overwhelmed by conflicting advice, unsure where to focus, or frustrated by not knowing what truly works. You don’t need a massive audience or complex tools to build authority. You need curiosity, clarity, and insight.Let insight create clarity.👉 Get the full breakdown inside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/📝 Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

Dec 27, 2025 • 4min
Hard Is a Thought Ep 331
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Dec 24, 2025 • 36min
From Good to Unforgettable With Francie Jain Ep 330
What makes a coach truly stand out—and consistently get results? In this conversation with Francie Jain, we unpack the core characteristics of amazing coaches:Original IP + real point of view: Build frameworks, assessments, and content that differentiate you.Visible energy: The spark in your eye matters—buyers feel conviction and depth.Business boundaries: Why getting paid in advance protects presence and performance. Peer power: Find a coaching “sparring partner” to sharpen skills, share referrals, and stay resilient.Repurposing mastery: Turn one asset into many—podcasts, shorts, posts, newsletters—to grow authority.Professional basics: A simple website and dialed-in LinkedIn pass corporate due diligence fast.Measurement mindset: Tie your work to outcomes leaders can see and share.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

Dec 23, 2025 • 3min
A Holiday Message Just For You: Special Episode
This is a short, special holiday message.It’s been a full year. A year of change, uncertainty, and moments that asked a lot of us.In this episode, I wanted to pause and speak directly to you.To say thank you for being here. Whether you’ve been listening for a long time or you’ve only just found this podcast. And to remind you of something important.The work you do in the world matters.The way you show up matters.And you matter.My hope is that this podcast continues to be a soft place to land. A space that supports you in becoming more aligned, more authentic, and more true to yourself.Wishing you warmth, steadiness, and kindness toward yourself this holiday season and into the new year. ✨


