She Coaches Coaches
Candy Motzek | Life & Business Coach
She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.
If you want to build a profitable coaching business and be a confident coach, then you are in the right place.
This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?
Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
Episodes
Mentioned books
5 snips
Sep 15, 2025 • 14min
Create a Coaching Offer That Sells Itself (Without Overthinking It) Ep:298
Navigating the world of coaching offers can be tricky, with many new coaches making common mistakes like undercharging and being too vague. Discover the essentials of a Boutique Starter Offer, including crafting a clear promise that resonates and defining a structure that's easy for clients to grasp. Learn how to set aligned pricing that reflects the true value of your coaching. With practical tips and a free guide to get you started, you'll be ready to create an irresistible offer that both feels good to sell and delivers real results.
Sep 13, 2025 • 3min
What One Thing Can I do Today To Move Towards My Goal? Ep:297
Feeling stuck? A simple question can help: what one thing can you do today to move closer to your goal? Discover how this approach can transform your coaching business and empower you to take actionable steps. Learn about a free course designed to show you the essential path to success, eliminating guesswork and fostering growth. With clear guidance, you can finally start signing clients and building confidence in your coaching journey!
Sep 8, 2025 • 11min
How I’d Make My First $3k In 30 Days (No Website. No Followers. No Fluff.) Ep: 296
What if you could make your first $3,000 as a coach in just 30 days, without a website, without a following, and without the overwhelm?In this episode of She Coaches Coaches, I walk you step by step through exactly how I’d do it if I had to start from scratch tomorrow. You’ll learn:How to pick a simple niche thatgets you moving (without locking yourself in forever)The fastest way to create a starter offer that actually sellsMy strategy for starting real conversations and signing clients (including a script you can borrow)If you’ve been spinning your wheels, this is your shortcut to your first paying clients and a quick cash injection for your business.Grab my free guide: 5 Simple Moves to Get YourFirst Coaching Client (Without the Overwhelm) >>> LINK
Sep 6, 2025 • 4min
How Have You Grown? Ep:295
Use this powerful question with your clients. "How Have You Grown?"---If you’ve been working hard at building your coaching business but still aren’t signing clients, I want you to know this: it’s not because you’re not good enough. Most coaches simply haven’t been shown the step-by-step path that actually works. That’s why I created a free course to walk you through the essentials, so you can finally stop guessing and start growing. Grab the free course here ➜ https://candymotzek.lpages.co/vfo/
Sep 1, 2025 • 12min
If I Had To Start From Scratch In 2025—Here’s Exactly What I’d Do Ep: 294
Starting a coaching business today? This episode is your shortcut. I break down the exact steps I’d take if I were starting from zero in 2025, no fluff, no overwhelm. You’ll learn the 8 essentials every coach needs to start signing clients quickly (hint: it’s not a logo or Instagram grid).✅ Inside this episode:Why you need to experience coaching for yourself before you decide to become a coachWhy foundational coaching skills matter more than certificationsThe simple, clear offer that builds tractionThe must-have tools you actually need (and what to ignore for now)How to create real momentum with just 10 hours a weekWhy conversations, not content, create clientsGrab the Coach Starter Toolkit: LINKThis free guide gives you the things you actually need to start coaching with and none of the distractions.
Aug 30, 2025 • 3min
Own Your Wins Ep: 293
Do you dismiss your own success? In this episode, learn how to start owning your wins and why it’s a vital part of building unshakable confidence.---If you’ve been working hard at building your coaching business but still aren’t signing clients, I want you to know this: it’s not because you’re not good enough. Most coaches simply haven’t been shown the step-by-step path that actually works. That’s why I created a free course to walk you through the essentials, so you can finally stop guessing and start growing. Grab the free course here ➜ https://candymotzek.lpages.co/vfo/
Aug 27, 2025 • 16min
The 5 Steps To Get Your First Premium Coaching Client (Without The Overwhelm) Ep: 292
Are you a new coach wondering how to sign your first premium coaching client—without quitting your job, working nights and weekends, or spinning in overwhelm?In this episode, I share the exact 5-step roadmap I teach my private clients to help them land their first paying client in as little as 30 days… even with a full, busy life.You’ll learn:✅ How to define what “first client” actually means (and why claritymatters)✅ The simple offer that builds confidence and gets you paid to coach✅ Why 10 focused hours a week is all you really need✅ The best way to connect with people (without feeling sales-y)✅ What to say when you’re ready to invite someone to work with youIf you’re tired of overthinking, planning, or waiting for the “perfect time”—this episode will help you move forward with clarity, momentum, and real results. Free resource mentioned in the show: 5 Simple Moves to Get Your First Coaching Client (Without the Overwhelm)
Aug 25, 2025 • 11min
The 3 Biggest Lies New Coaches Believe (That Keep You Stuck & Broke) Ep: 291
Are these 3 beliefs secretly keeping you from getting paid as a coach?In this episode, we’re unpacking the biggest lies new coaches fall for—and how to shift them so you can finally start signing clients.You’ll learn why you don’t need another certification, why perfection is the enemy of progress, and why clients will pay you sooner than you think. Don’t forget to follow the show and leave a review!Ready for a clear path to go from stuck to booked? >>> Watch the video
Aug 23, 2025 • 3min
Quiet the Inner Critic Ep: 290
Your inner critic doesn’t have to run the show. This episode offers one reframe and a powerful shift that helps you talk to yourself like someone you care for.Ready to silence self-doubt? Take the Imposter Syndrome Assessment Your clarity starts here. https://candymotzek.lpages.co/is-score/
Aug 20, 2025 • 11min
Do I Really Need a Niche to Start? The Truth New Coaches Need to Hear Ep: 289
Feeling stuck because you haven’t “figured out” your niche?You’re not alone. In this episode, I break down the truth behind the niche debate—why waiting for the perfect niche keeps you invisible, how your brain filters info using the reticular activating system, and a simple shortcut to finally gain clarity.You’ll learn:Why vague = invisible in coachingHow to apply the Market + Message niche model My 3-question shortcut for choosing your niche today🎁 Ready to get unstuck? Use my free tool, a Custom GPT: “Discover Your Aligned Niche”
