Secrets of Staffing Success

Tricia Tamkin, a seasoned recruiter with over 30 years of experience, discusses the revolutionary impact of AI on the recruiting industry. She emphasizes how AI can enhance productivity, streamline workflows, and ultimately allow recruiters to focus on deeper interactions. Tamkin also shares practical tips for leveraging AI in prospecting and preparing for interviews, including entry-level applications. With AI's support, she argues, recruiters can differentiate themselves and thrive in a competitive landscape while still maintaining the essential human touch.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 134: 01:58 A new Doordash commercial is Rockstar Marketing  03:03 Highlighting the simplicity and direct response nature of the Doordash commercial. 04:16 Exploring how the Doordash approach can be applied to the staffing industry. 06:04 Emphasizing the importance of reducing friction and simplifying the application process. 07:04 Encouraging targeting the audience where they are most engaged. 08:35 Considering the timing of the ad placement to maximize effectiveness. 09:43 Providing an example of applying targeted messaging in the educational services space. 11:04 Importance of specific marketing strategies for different goals 12:32 Need for targeted messaging in marketing campaigns 13:16 Importance of aligning marketing tactics with specific goals 14:56 Importance of understanding target audience's pain points 17:38 Cost should not be a barrier if marketing strategies are effective 19:10 Challenge to stop using ineffective marketing tactics 20:39 Encouragement to try new strategies if current ones are not working 21:53 The industry's tendency to stick to what has always worked 22:22 Importance of staying ahead of competitors and trying new strategies 23:43 Need for courage to change and adapt to new methods 24:10 Insanity of doing the same thing and expecting different results 24:16 Importance of having a roadmap and setting goals 25:13 Incremental changes and testing strategies and tactics   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

"Success leaves clues. Go look at the clients that you're working with. Look at the people that you deal with on the regular or that you've dealt with and ask them what's so important about the staffing services you provide and what value is it?"   On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS FROM THIS EPISODE: 04:43 Why agencies do a poor job of telling their unique story 07:48 Differentiate based on the value provided to clients. 10:36 Sell based on understanding and quantifying the value provided. 11:03 Salespeople and buyers don't understand the value of agency services. 11:52 Differentiating based on price leads to arbitrary numbers. 12:31 People don't realize that the difference in price is insignificant. 13:01 Understanding the economic value of employees is crucial. 14:15 Training salespeople to communicate value is essential. 15:55 Train salespeople to diagnose before offering a solution. 18:08 Articulating value permeates the entire organization for exponential growth. 20:57 Different tiers of the organization require different value propositions. 23:07 Analyze successful business to replicate results 25:14 Details about the Staffing Sales Summit 26:51 Less than 25% of salespeople hit their goals 28:10 Market is growing, differentiate yourself to succeed 29:17 How to register for the Staffing Sales Summit   Rapid Fire Round: One book that changed your life? Onc conversation with anyone living or dead. Who are you sitting down with? One piece of advice for someone just starting in the staffing industry   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Dan Mori   (LinkedIn) Dan Mori has an extensive background in the staffing industry including presently being the Executive Director of the National Independent Staffing Association (NISA) which focuses on providing industry education, actionable insights, and valuable resources to their members through their various workshops, live events, and Staffing Monthly digital magazine. Additionally, Dan serves on the board of Employment Solutions of New York, Inc, a staffing organization with a national footprint, providing leadership and strategic guidance.  Dan’s areas of expertise within staffing are business development, strategic planning and execution, and organizational leadership.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 133: Are You Using AI to Save or Make Money?  Unleash the Power of Recruitment Marketing Stop the FOMO and Start Running Your Own Race What is a Meeting with a Prospect Worth to You?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 132: [0:04:41] Discussion on AI in content creation process [0:05:59] Importance of maintaining authenticity in social media posts [0:06:38] Finding the balance in using AI to help with content creation [0:07:16] AI failing in personalization and tonality of content [0:08:44] AI as a personal assistant to generate ideas and questions [0:09:30] Use of GPT as an alternative to Google searches [0:09:58] Examples of questions asked using ChatGPT [0:10:35] Using ChatGPT instead of Google search. [0:11:20] The importance of maintaining a personal brand. [0:12:46] The danger of becoming a commodity in the industry. [0:13:38] The low barrier to entry for differentiation. [0:14:23] The need for companies to differentiate their products/services. [0:15:48] The challenge of knowing and articulating one's unique value. [0:17:49] The importance of setting smart goals with measurable metrics. [0:19:32] Breaking down big goals into smaller, achievable milestones. [0:20:22] Celebrating wins and rewarding oneself along the way. [0:21:00] The importance of positive reinforcement in achieving goals. [0:21:32] Setting goals and the importance of rewards [0:22:15] Rewarding and celebrating team achievements   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 131: (00:01) Opening Discussion: Tensions at OpenAI (06:32) AI Impact: Changes in Personal and Professional Spheres (14:24) Rockstar Marketing: Solo Stove & Snoop Dogg (17:11) Viral TikTok Reaction: Stanley Mugs' Marketing Success (22:23) Leveraging Social Media & Influencers: Solo Stove & Stanley Mugs Case Study (29:01) Lessons from 22 posts on LinkedIn: What Works & What Doesn't  (31:44) Power of Diverse Content & Personal Commentary on LinkedIn (34:07) Attracting Audiences: The Importance of Being a Unique Voice (36:08) Authentic Social Media Interactions: Informative, Purposeful & Genuine   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 130: 02:07 Discussion on the misconception of being in the right place at the right time 04:57 Importance of setting oneself up for success when opportunity arises 06:18 The role of awareness and reputation in taking advantage of opportunities 07:55 Tactical example of getting on someone's radar for potential collaboration 09:56 Importance of playing the long game and being prepared to deliver 10:29 Transition to discussing employer branding for the upcoming year 10:46 Recommendation to review and improve online reviews 11:09 Importance of online reviews for staffing and recruiting industry 12:08 Negative impact of poor online reputation on attracting candidates 14:44 Building brand ambassadors to improve reputation and branding 16:57 Importance of well-executed social media in showcasing company culture 18:34 Avoiding fixation on long-term goals and focusing on short-term actions 22:03 Importance of setting goals and the difficulty in quantifying them 23:16 Personal preference and belief in defining success and failure 24:35 Reevaluating goals and being honest with oneself 25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year 27:00 Balancing goals with adjustments based on changing circumstances 28:03 Making the best decisions with the information available 28:28 Having the courage to pivot and change goals when necessary   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 129: 0:00:01 Welcome to InSights 0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase) 0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency 0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic 0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"  0:09:34 Sarah talks about her values and how they guide her decision-making 0:10:07 Importance of partnering with the right clients 0:10:46 Courage to stay true to company values and vision 0:11:39 Focusing on quality and transparency in recruiting 0:12:28 Importance of building relationships with clients 0:12:38 Challenge of finding clients in the current market 0:13:36 Building rapport and relationships with clients 0:14:00 Importance of being a trusted partner, not just a vendor 0:15:07 Laser focus on 15-20 prospects you want to partner with  0:17:07 Sharing tactics and recipes without fear of competition 0:19:17 Consistency, positivity, and teamwork to overcome tough times 0:20:42 Ideas for moving the brand forward during slow periods 0:22:46 How the partnership with COMC came to be 0:24:20 The importance of personalized marketing and building relationships 0:28:21 The benefits of being proud of your clients and sharing them 0:29:25 The value of true partnerships in business 0:30:33 Overcoming challenges and staying true to your North Star 0:32:10 Importance of creating a comfortable and personalized employee experience 0:33:03 Clients' loyalty and willingness to share information about competitors 0:33:54 Building partnerships with clients instead of transactional relationships 0:35:18 The hope and value gained from listening to Insights 0:36:29 The importance of branding and Google reviews 0:37:31 Being authentic and true to oneself in business 0:38:43 How to contact Sarah Chapa, Founder of StaffEase Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Sarah Chapa (LinkedIn / Website) Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.   They see their client relationships as  partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 128: 00:26 Brad and Matt discuss their week and the uncertainty surrounding AI. 02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty. 03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving. 05:26 Matt shares a Staffing World perspective on using AI to save or make money. 06:14 Brad emphasizes the importance of small wins and progress over perfection. 08:31 Matt highlights the enduring principles of starting with "Why" and quality in recruiting. 10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here...) 11:02 Recap of Staffing World Conference 13:04 Challenges in securing job orders 15:34 Importance of relationship building and relationship marketing 16:44 Nurturing relationships with clients and prospects 18:30 Need to pivot marketing strategies based on current challenges 19:30 Evaluating and adjusting marketing strategies regularly 20:21 Frequency of being agile and making changes 21:19 Importance of setting goals and overcoming challenges 21:19 Aligning actions with goals to achieve desired outcomes 21:50 Evaluating marketing strategies and tactics 22:43 Don't stop doing what's working, do more of it 23:37 Constantly adjust tactics and tailor to your audience 24:46 Look at data to determine what is working   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

  Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- EPISODE 127 SEGMENTS:  We're opening up a new office. What do I need to do as it relates to marketing to let people know? We discuss AIDA model, staffing industry approach, and tips for entering a new market. Do I really need ongoing search engine optimization on my website? Boost visibility and build trust with location pages, Google My Business listings, SEO, content, and online reviews. We have 15 offices, do we need to drive online reviews for all locations or just the brand as a whole? Increase visibility through paid spend, co-branding, and email blasts to promote a positive first impression. We just partnered with a new client, how can we advertise the partnership? Branded imagery. Press releases. Announcements...and so much more.   ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS