Secrets of Staffing Success [InSights] A Marketing Wake-Up Call for the Staffing Industry
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 134:
01:58 A new Doordash commercial is Rockstar Marketing
03:03 Highlighting the simplicity and direct response nature of the Doordash commercial.
04:16 Exploring how the Doordash approach can be applied to the staffing industry.
06:04 Emphasizing the importance of reducing friction and simplifying the application process.
07:04 Encouraging targeting the audience where they are most engaged.
08:35 Considering the timing of the ad placement to maximize effectiveness.
09:43 Providing an example of applying targeted messaging in the educational services space.
11:04 Importance of specific marketing strategies for different goals
12:32 Need for targeted messaging in marketing campaigns
13:16 Importance of aligning marketing tactics with specific goals
14:56 Importance of understanding target audience's pain points
17:38 Cost should not be a barrier if marketing strategies are effective
19:10 Challenge to stop using ineffective marketing tactics
20:39 Encouragement to try new strategies if current ones are not working
21:53 The industry's tendency to stick to what has always worked
22:22 Importance of staying ahead of competitors and trying new strategies
23:43 Need for courage to change and adapt to new methods
24:10 Insanity of doing the same thing and expecting different results
24:16 Importance of having a roadmap and setting goals
25:13 Incremental changes and testing strategies and tactics
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.