Secrets of Staffing Success

Join Brad Bialy and Steve Gipson of Recruiters Websites as they unpack the secrets to effective recruitment marketing for 2025. This episode explores how staffing firms can strategically focus their messaging, reduce marketing drag, and target specific audiences for better ROI. Steve shares his expertise on creating efficient campaigns, emphasizing the importance of long-term planning in a short-term-focused industry, and actionable steps to drive both leads and client relationships. Whether you're in recruitment, staffing, or HR, this episode will equip you with the tools to optimize your marketing efforts. Chapters & Timestamps: [00:01] – Welcome Back: Catching Up with Steve Gipson [03:21] – Refining Recruitment Marketing Tactics for 2025 [04:57] – The Importance of Hyper-Focused Audience Targeting [08:07] – Marketing Efficiency: Lessons from Swimming and Running [10:17] – Reducing Friction: Direct Booking Links for Lead Generation [12:20] – Strategic Planning for Recruitment: Why Urgency Matters [17:12] – Building for the Future: Balancing Short and Long-Term Goals [18:53] – Hunters vs. Gatherers: A Mindset Shift in Staffing [20:57] – The Best Staffing Firms: What They Do Differently [28:28] – Wrapping Up: Gratitude for the Listeners   InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Toby Malara, Vice President of Government Affairs at the American Staffing Association (ASA), to break down the critical policy shifts shaping the future of staffing and recruiting. Toby provides a detailed analysis of the Trump administration’s renewed focus on immigration reform, including visa programs and I-9 compliance, and its potential economic impact. Discover how staffing firms can prepare for increased enforcement of worksite audits, navigate expiring tax provisions like the Section 199A deduction, and capitalize on job growth opportunities in energy and infrastructure. Toby also delves into the evolving role of artificial intelligence in hiring and what regulatory challenges firms should expect.    KEY MOMENTS [00:47] - Introduction: How Trump's "America First" Policy Impacts Staffing [02:09] - Challenges of Workforce Reentry Post-COVID [05:50] - The Growing Value of Staffing Firms Amid Talent Shortages [06:46] - Immigration Policies and Staffing Industry Impacts [10:57] - Preparing for Increased I-9 Audits and E-Verify Legislation [12:49] - Tax Policy Updates: Key Expiring Provisions for Staffing Firms [17:31] - Opportunities in Energy and Infrastructure Staffing [20:36] - AI in Hiring: Emerging Challenges and Regulatory Uncertainty [23:21] - Liability in AI-Driven Recruitment Practices [28:48] - How ASA Supports Staffing Firms in Policy Navigation ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Toby Malara (LinkedIn) Toby Malara is Vice President of Government Affairs for the American Staffing Association. In his role, Malara directs ASA’s government relations, lobbying, and political activities, including the operations of the associations’ political action committee, StaffingPAC. He also advises members on immigration/I-9, paid sick leave, sales tax, and per diem issues. Malara graduated from Georgetown University and earned a J.D. from the Columbus School of Law at Catholic University The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.

Kyle Denhoff, Senior Director of Marketing at HubSpot, dives into the world of content strategy. He shares how brands can adapt to changing consumer habits and the necessity of diversified content approaches. Denhoff emphasizes the importance of personality-driven content for audience trust and engagement. He provides practical tips for small to mid-sized staffing firms, highlighting the power of storytelling, newsletters, and LinkedIn. The discussion also touches on overcoming content creation fears and leveraging AI tools for efficiency.

In this episode, Brad Bialy talks with Charlie Saffro, CEO of CS Recruiting, about the alarming rise in employee disengagement and what leaders can do to address it. Charlie shares practical solutions to create a culture where employees feel valued, especially in remote settings. She also discusses how companies can retain top talent, the role of empathy in leadership, and why focusing on long-term relationships with clients is crucial in today’s staffing industry. Don’t miss out on Charlie’s strategies for driving business success by putting people first. KEY MOMENTS [00:39] – Is the Modern Work Environment Broken? [01:27] – Why Employee Disengagement Has Increased Since COVID-19 [03:08] – How to Re-engage Internal Teams and Increase Retention [05:30] – Remote Teams vs. In-office Teams: Which is More Disengaged? [07:23] – Building Intentional Connections in a Remote Environment [10:45] – Engaging Temp Employees in Short-term Assignments [13:30] – Driving Orders and Strengthening Client Relationships [17:32] – "Control What You Can Control" and Shifting Perspectives [20:44] – Faking it Till You Become it: A New Perspective on Leadership Growth [22:25] – How CS Recruiting Stands Out in the Staffing Industry [24:41] – The Dangers of Relying on AI in Human-focused Industries [27:50] – Charlie’s Leadership Insights and TED Talk on Employee Engagement [29:11] – Rapid Fire: Books and Advice for New Recruiters   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Charlie Saffro (LinkedIn) Charlie is a recruiting expert with a passion for human leadership, talent acquisition, employee engagement, company culture and retention. She founded CS Recruiting to connect individuals to opportunities and as CEO, she manages a thriving organization and a talented team. Charlie's clientele includes businesses with Transportation, Logistics and Supply Chain talent needs. Her goal is to make meaningful connections that lead to long-lasting relationships. Beyond work, she promotes personal development, mindfulness and personal growth, both in the workplace and in life.

Discover the shift from a 10-step sales process to a dynamic 25-touchpoint strategy. Explore how integrating marketing channels enhances recruiter engagement. Hear about the essential need for transparency and authentic connections with candidates to foster trust. Delve into the loyalty issues in recruitment and how to combat negative industry stereotypes. This enlightening discussion promises fresh perspectives for anyone navigating staffing or sales.

Join Brad Bialy as he talks with Will Matthews, a Board-Certified Executive Coach, five-time Ironman competitor, and bestselling author of You've Got This! Will shares his experience of embracing an "Anything is possible" mindset, starting triathlons at age 60, and achieving peak performance in business and life. Tune in to discover the power of self-coaching, breaking through self-doubt, and staying disciplined, whether you're training for an Ironman or navigating a career in staffing. Learn from Will’s strategies on mental resilience and actionable steps to improve your mindset, skillset, and execution. KEY MOMENTS [00:01] - Introduction: Developing an "Anything is Possible" Mindset [01:53] - The Tap on the Shoulder: What Happens When You’re Called to a Challenge [03:57] - Brad’s Marathon Challenge: Responding to Life's Calls [05:24] - Embrace the Suck: Pushing Through Tough Training and Business Challenges [07:43] - Breaking Through Mental Clutter: Tips for Overcoming Self-Doubt [10:18] - The Power of Posture: How Physicality Impacts Your Mindset and Performance [21:53] - What Got You Here Won’t Get You There: Adapting for Future Success [24:34] - The Trifecta for Success: Mindset, Skillset, and Execution [26:28] - Breaking Old Rules: Creating New Paths for Growth [27:55] - Closing: Will’s Work as a Coach and Keynote Speaker   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Will Matthews (LinkedIn) Will Matthews is a Board Certified Executive Coach who helps professionals, in companies large and small, maximize their results by thinking bigger and executing faster showing up stronger. He has held executive roles leading teams in Marketing, Sales and Operations in both the energy and telecommunications industries. Will is a keynote speaker, and author of the bestselling book, You've Got This! The 5 Self-Coaching Keys You Need to Live Boldly and Accomplish Anything. He is a 5-time Ironman competitor and is the 2023 Colorado State Olympic Distance Triathlon Champion in his age group.

In this engaging conversation, Kim Henderson, Managing Director of Cobalt Compass Solutions, shares her nearly 30 years of staffing industry expertise. She highlights critical mistakes staffing firms make during client acquisition and the importance of defining an ideal customer profile. Kim emphasizes the value of niche specialization over a generalized approach, enhancing client relationships significantly. Additionally, she discusses strategies to turn client meetings into actionable outcomes, stressing the need for asking the right questions and effective follow-ups.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  Takeaways Investing time in networking leads to success. Consistent visibility is crucial for recruiters. SEO is a long-term investment for visibility. Former clients are a valuable resource for new business. Dunbar's number limits our connections to 150. Unique content creation is essential in marketing. Marketing should benefit both clients and candidates. Building a brand requires ongoing effort and strategy. Personal experiences can inform unique content. Trust is built through consistent and valuable content. Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing. Recruiters need to balance using technology as a tool and maintaining the human element of recruiting. The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want. Recruiters should plan their work and work their plan, setting goals and metrics to track their progress. The hunt and target recruiting are still essential skills for recruiters. Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates. Recruiters should be authentic and focus on building relationships rather than just making transactions. Planning, time management, and self-discipline are key to success in recruiting. The industry has become too reliant on technology and needs to get back to the art of the hunt. ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    John Ruffini (LinkedIn) John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years, he has spent the last 10-15 years in roles that have focused on training, mentoring, and developing individual contributors and managers. He is the current Chair of American Staffing Association’s Healthcare Section Council and Education Council, and a past chair for the Search and Placement Section Council. He has had the honor of being a presenter at ASA’s Staffing World multiple times. John is the author of “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting” which has been an Amazon Best Seller and is used by staffing firms across the country to train their recruiters and instill recruiting fundamentals. In 2023 he published his first non-fiction work, “A Quest for Alex” which rose to #1 on the Amazon best seller list in two categories. John is also the Co-host of the “Recruiters With No Limits” live stream podcast. John lives in South Florida with his wife, Lisa.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  Takeaways Define what greatness means to you and set clear goals Regularly evaluate your marketing strategies and adjust as needed Personal and engaging content tends to perform well on LinkedIn Tagging relevant accounts in posts can increase impressions and engagement Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.